Students' preferences in social networks

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Students' preferences in social networks

• Lohr, Benda, Havlícek
• DIT FEM CULS, Prague

SMM 2009, Celadná
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Content

• About the research
• Methodology
• World-wide social networks
• Czech social networks
• Instant messengers
• Discussion / Questions

Social networks SMM 2009, Celadná
DIT - FEM - CZU Václav Lohr
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About the research

• Statistical research in 2008 and 2009
• Focused on internet communication services, Czech
  and foreign social networks and users behaviour
• Students of ICT for managers
• 22-26 years
• 223 questionaries 2008
• 138 questionaries 2009

Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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Methodology

• Target group
• Students of Economics and Management
• Majority of women (twice more than men) in both
  researches
• Questions
• Social networks knowledge and usage
• Instant messengers
• Usage of RSS, tagging, file sharing and
  participating in discussions and polls

Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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World-wide social networks

• Facebook
• Global social network based on individual
  profiles
• 316 million profiles (in November 2009)
• MySpace
• Facebooks competitor, formerly the most used
  social network
• LinkedIn
• Professional CV network

Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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World-wide social networks

• Results

Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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Czech social networks

• Knowledge of Czech social networks (top 5)

Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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Czech social networks

• The use of Czech social networks sustained a
  noticeable decline
• Spoluzaci.cz, the most used network among
  students, dropped by 9
• Rajce.net - network specialized in photo sharing
  - is one of the few networks which raised it's
  usage
• It could be explained by its specialization,
  simplicity and usefulness

Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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Czech social networks

• Usage of Czech social networks (top 5)

Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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Instant messengers

• Questions oriented generally to protocols of IM
• ICQ, AIM, MSN Messenger, Yahoo! Messenger, Google
  Talk, Skype, IRC a Jabber
• Most of students use ICQ and Skype closed
  protocol instant messengers
• Web based clients (like Meebo)

Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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Instant messengers

• Knowledge of Instant Messengers (top 5)

Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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Instant messengers

• Usage of Instant Messengers (top 4)

Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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Discussion

• What do you think about
• Facebook?
• Google Wave?
• LinkedIn?
• Twitter?
• Delicious?
• SMM2009

Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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Our results
http//www.facebook.com/pages/ICT-pro-manazery/641
06722284
Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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Our results
http//www.facebook.com/pages/Praha-Czech-Republic
/Provozne-ekonomicka-fakulta-CZU-v-Praze/145002141
743
Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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Our results
Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr
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Thank you for your attention

• Questions?
• Václav Lohr
• lohr_at_pef.czu.cz / _at_VaclavLohr
• Petr Benda
• bendap_at_pef.czu.cz / _at_Petricius

Social networks SMM 2009, Celadná
DIT - FEM - CULS Václav Lohr