Philanthropy Day

1
An Integrated Approach for an Advocacy
Organization

• Barbara Hill
• Executive Director
• Clean Power Now

2
Who we are

• Clean Power Now is a non-profit grassroots
  organization informing, educating and empowering
  citizens to support viable renewable energy
  projects and policies, and to secure their local
  and regional benefits.
• We believe that the timely development of such
  projects, in conjunction with energy efficiency
  and conservation, will bring about a clean,
  healthy environment, an improved economy and a
  more secure, sustainable America.

3
Context
Parallel Tracks

• Long Term- Strengthen Organization
• Short Term- Project Focus

4
The Integrated Approach

• Web and Email

Direct Mail
Quarterly Newsletter
Media/ News
Events
5
ExamplePostcard Campaign
6
The Web and Email
7
Direct Mail
8
Seasonal Newsletter

• Demographics
• Fundraising
• Informational

9
Events

• Clean Power Now Sponsored Events
• Ross Gelbspan and George Woodwell
• Break Through Private Reception
• Wind Jam
• Fairs and Festivals
• Wellfleet Oyster Festival
• WBOS EarthFest
• StepItUp 2007
• Plymouth Waterfront Festival

10
Media/ News
11
Integrated Synergy Success

• Opportunities for educating and informing
• Generated thousands of new members
• Mobilized supporters
• Built stronger coalitions
• Raised additional funds
• Earned media exposure

12

• Many a small thing
• has been made large
• by the right kind of advertising
• - Mark Twain