OUTDOOR

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OUTDOORS KOMPAS

• Group3
• fujiwara ryo tama

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Introducing the store 1

• Foundation
• -1986.9.13
• Capital
• -6million yen
• Number of employees
• -a store 4people
• -a market 3people

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Introducing the store 2

• Store capital
• -main store only
• Product and services
• -outdoor goods, mail-order business
• EC category
• -B2B and B2C(595)
• Language in use?
• -Japanese

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Introducing the store 3

• Yearly sales
• -H17 183million yen
• -H18 237million yen
• -H19 263million yen
• -H20 292million yen(expectation)

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Introducing the store 4

• Technologies in use
• -E-mail,HP(Internet)
• Business model
• -no business model
• Shipping of products or services?
• -sagawa and yamato

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Current performance of EC

• Amount of EC sales
• -about 100million yen
• Rate of EC in total sales
• -about 30

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EC

• Current objectives of EC?
• -Increasing sales
• -Marketing channels
• Future objectives of EC?
• -Expansion of net market

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SWOT

• Strengths
• -only one shop form
• in ehime
• -rate of EC is high

• Weaknesses
• -Customer's information is not acquired easily

• Opportunities
• -There are 45 company
• supplier

• Threats
• -There is a major
• rival in the big city

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Subject

• Stock management
• -POS system ? not 100
• It is necessary to improve it.

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Representatives word

• The starting point
• - ?Important?
• ?
• a relation ship of mutual trust
• with customers

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?That's all?