COMPUTEX TAIPEI Making a Difference

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COMPUTEX TAIPEI --Making a Difference

• Presented by
• Kris Chan
• Manager
• Exhibition Department
• TAITRA

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Outline

• Introduction to COMPUTEX TAIPEI
• Brand New Venue
• Annual Growth
• Local and Overseas Exhibitors
• Publicity Activities
• Overseas Advertising
• Press Conferences
• Buyer Services
• Business Forums, internet room and lounges
• Pleasure Buyers Night and Biz Tours

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COMPUTEX TAIPEI Worlds Leading ICT Procurement
Platform June 3 7, 2008
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Importance of COMPUTEX TAIPEI

• 1st in Asia, 2nd in the world
• Exhibitors, booths, buyers, visitors increase
  every year
• Latest IT technologies
• Ideal opportunity to meet renowned industry
  giants at one place, at one time

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Exhibition Halls
Taipei World Trade Center (TWTC)
Nangang Exhibition Center
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Growth in Booths(20052008)
No. of Booths
Year
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Exhibition Profile Estimated for 2008

• 1,500 Exhibitors
• 4,000 Booths
• 140,000 Visitors
• 35,000 Overseas Buyers

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Europe 11
N. America 14
Asia 67
Visitors in 2007 By Region/Purpose
51.51
44.57
36.51
25.95
2.58
Collecting Information
Market Research
Sourcing Partnership
Buying
Others
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IT -- Innovative Taiwan

• Taiwanese ICT Global Ranking
• 1st in Mask ROM Foundries
• 1st in Wireless LANs SOHO Routers
• 1st in Notebook PCs LCD Monitors

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Taiwan IT Giants
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Industry Heavyweights
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2007 Overseas Publicity Activities

• Advertisements
• World renowned shows (CeBIT, CES, GiTEX, SMAU)
• International airports (Hong Kong, Bangkok,
  Taoyuan)
• Media (BBC, Business Week, The Economist)

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Press Services

• Provide the most up-to-date news and information
  about the show and industry
• Provide free shuttle bus from the airport
• Deliver press badges/press releases directly to
  the hotel
• Press or media center in the exhibition hall,
  equipped with computers and other facilities
• Provide follow-up press release with show
  statistics after the show

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2007 Pre-Show Press Conference

• June 4 (Monday), 1700
• Exhibition Hall 1, 2nd Floor VIP Room

RESULT
Over 200 local/international reporters
participated and thousands of articles featuring
COMPUTEX TAIPEI and TAITRA were published.
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2007 Pre-Show Press Conference
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2007 Pre-Show Press Conference
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2007 Pre-Show Press Conference
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2007 Pre-Show Press Conference
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2007 Closing Press Conference
June 9 (Saturday), 1500 Exhibition Hall 1,
TAITRA Lounge
RESULT

• Announcement Overseas buyers increased 10
• 15 local/overseas reporters attended

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2007 Closing Press Conference
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2007 Closing Press Conference
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2007 Closing Press Conference
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2007 Local and Overseas Reporters

• Overseas Media 557 reporters (13 increase)
• Out of 52 countries, top 5 countries are
• 1. 75 reporters from U.S.
• 2. 75 reporters from Japan
• 3. 47 reporters from Korea
• 4. 30 reporters from England
• 5. 30 reporters from Hong Kong
• Local Media 920 reporters (12 increase)

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Buyer Services

• Press Room for the latest news
• eNewsletter, show preview, show guide, show daily
• Comfortable and conducive lounges for meetings
  and relaxation
• Hassle-free transportation
• From the airport
• To/from/between exhibition halls
• To/from MRT station
• Free WiFi/internet access
• Free Internet access fresh coffee served
• Activities and events for networking
• Buyers Night
• Taiwan Biz Tours

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Buyer Services
Press Room
Buyers Lounge
VIP Lounge
Free Wi-Fi Services
Buyers Night
Free Shuttle Bus
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Buyer Services

• Special rates on hotels and restaurants
• Special activities during the show
• Executive Forums
• Procurement Meetings
• COMPUFORUM
• Best Choice Awards

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Events
Executive Forums
Procurement Meetings
Best Choice Awards
COMPUFORUMS
Taiwan Biz Tours
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Thank you for your continuous support! Your
participation will surely make COMPUTEX TAIPEI
2008 a big difference!