LinkedIn, Facebook, Delicious Now What

1
LinkedIn, Facebook, Delicious Now What?

• Caroline Melberg
• www.SmallBusinessMavericks.com

2
Marketing as We Know it

• Marketing as we know it has changed
• Communication has become
• Conversation
• From one-way push strategies to interactive
  strategies and dialogue
• This has occurred because of new technologies
  that have shifted the control toall of us!
• TiVo, iPod, Web 2.0 Technologies
• Joining the conversation is not just about
  dialogue its about interactivity and control
• Web 2.0 and Social Media give your visitors
  control
• Visitors now desire and expect a level of control
  in the way they interact with you

3
Paying Attention

• From Information Age to
• Attention Age
• Build it and They Will Come
• Plenty of information no time time to absorb it
• Your visitors are looking for information,
  packaged in a way they can absorb it and
  delivered to them in their preferred medium
  available when they want it and how they want it
  so they can make sense of it
• AIDA (ATTENTION, Interest, Desire, Action!)

4
Is Anyone Really Out There?

• Web 2.0 Technologies
• 56 of businesses surveyed by Forrester Research
  have Web 2.0 in their 2008 Plans
• 73 of all purchase decisions are now researched
  first online
• 71.2 of all searches take place on Google

5
The 6 Types of Social Media

• Blogging an excellent way to improve your
  sites search engine optimization
• Link from your blog to your website to promote
  your website
• Social News Sites
• Digg.com, Topix.net, Prweb.com, ezinearticles.com
• Social Networking Sites
• LinkedIn, Facebook, MySpace, Industry Specific
  Directories

6
The 6 Types of Social Media (Continued)

• Social Bookmarking Sites
• Delicious.com, Stumbleupon.com
• Use tagging to create links to your site and tell
  the search engines what your site is about
• Social Page Creation Sites
• Squidoo.com, Hubpages.com, Ning.com
• Create pages of content within these sites and
  link to your website as a promotional tool
• Social Video and Images
• Flickr.com, YouTube.com, Viddler.com,
  TubeMogul.com

7
Keys to Social Media

• Dont Lurk be a participant in the community,
  acclimate yourself to the way that people within
  the community interact, then make connections
• Dont be overly promotional communicate and
  share information first, offer your products and
  services after the fact
• Have fun dont prejudge connections you never
  know where someone will lead you

8
Where to Start

• Start by launching your blog its a great way
  for you to generate content that you can leverage
  on all other Social Media sites
• Then try LinkedIn for business connections.
  Promote your blog in blog directories such as
  BlogCatalog.com or MyBlogLog.com
• Submit/post to Digg.com using your blog posts as
  content, link to your website to promote
• Participate in the community once you are
  comfortable, branch out to other Social Media
  sites

9
Questions?

• Contact
• Caroline Melberg
• 952-473-1007
• caroline_at_melberg.com
• Visit our website and download The Business
  Owners Guidebook to Website Design Promotion
  today, FREE!
• www.SmallBusinessMavericks.com

10
LinkedIn, Facebook, DeliciousNow What?

• Caroline Melberg
• www.SmallBusinessMavericks.com