CU Tomorrow

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CU Tomorrow December 10, 2009
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Goal Review
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Attracting Young Professionals
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Attracting Young Volunteers
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Attracting Young Professionals
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Gen Y Brainstorming

• 1981 summer job 2/3 of tuition Todays
  1-year job 1 year of school
• 36 of Millennial employees stay less than a year
  at first job
• 30 see finances as most important problem
• 18-34 year-olds trust banks more than credit
  unions

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Credit Union Differentiators

• Socially responsible employer.
• Opportunities to work with senior managers from
  day one.
• Opportunities to influence strategy immediately
  (especially appealing to MBA recruits).

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Credit Union Differentiators

• Travel for job- related training.
• Reasonable hours that allow for good work/life
  balance.
• Education reimbursement (for full- time hires).

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Campus Recruiting Tips

• Make contact in the right places
• Be specific about what you want
• Offer a meaningful job
• Manage the credit unions salary expectations
• Make the process move quickly
• Emphasize work/life balance

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Campus Recruiting Tips

• Play up growth opportunities
• Sell recruits on high-level opportunities
• Work your networks
• Consider night/weekend students
• Use college career offices

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Recruiting on a budget

• Host resume critiques or mock interviews
• Send engaging senior execs
• Send a Good Luck card or small gift

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Attracting Young Volunteers
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Ages of Existing Credit Union Directors
25 lt49 6 lt39
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Existing networks 54
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Existing volunteer 25
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Newsletters, Web sites, flyers 13
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To do
Nominating committee actively recruits 4
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Proactive succession plan 4
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Young Board Members
Altruism
Résumé
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Altruism I serve because ____________
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RésuméI serve because ____________
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Propensity to Volunteer ()
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Propensity to Volunteer ()
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Propensity to Volunteer ()
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Propensity to Volunteer ()
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7 Selling Points

• Altruism
• Emphasize history and mission
• Highlightcredit unions community contribution
• Describe individual directors influence

• Résumé
• Sales call
• Trust
• Benefits
• Close
• Directors achievements
• Financial experience
• Fiduciary experience

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Tactical Tips

• Take prospects out to dinner
• Offer a tour of branches, headquarters
• Invite to participate in a board meeting
• Make a firm invitation, with a response date
• Submit the invitation in writing with benefits
  and responsibilities listed
• Invite to advisory position

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Tactical Tips

• Ask for referrals
• Community leaders
• Candidates who decline
• One referral per director per year, emphasis on
  targeted groups

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Ben Rogers 301.910.6272 benrogers_at_filene.org
Lois Kitsch [phone] ,16770 lkitsch_at_ncuf.coo
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