The Art of Searching the Internet

1
The Art of Searching the Internet
Christy Gavin Spring, 2009
2

• Types of searches

• Simple keyword
• Boolean
• Field

3
Simple Keyword Searching
4
Keyword
Keyphrase
Keyphrase (longtail)
5
Successful searchers 1. identify the
important keywords (concepts). 2. determine the
most specific keywords (concepts).
6
Identifying the important keywords (concepts)
involves separating important keywords from
unimportant (fluff) words.
7
How does birth order affect personality?
8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
(No Transcript)
12
Deep Web Search Engine
13
Tremendous media attention has been focused on
excessive drinking among students on college
campuses during the past decade, but drinking
habits have changed little. Alcohol is still the
drug of choice among young college students. Each
year, some 1, 700 students die due to
alcohol-related incidents. Identify the two
most important keywords (concepts).
14
Tremendous media attention has been focused on
excessive drinking among students on college
campuses during the past decade, but drinking
habits have changed little. Alcohol is still the
drug of choice among young college students. Each
year, some 1,700 students die due to
alcohol-related incidents. Identify the two
most important keywords (concepts).
15
Tremendous media attention has been focused on
excessive drinking among students on college
campuses during the past decade, but drinking
habits have changed little. Alcohol is still the
drug of choice among young college students. Each
year, some 1,700 students die due to
alcohol-related incidents. Identify the two
most important keywords (concepts).
16
(No Transcript)
17
Identify the most specific keywords.
Kanye West  Cant Tell Me Nothin
18
Determine the most specific keywords
hand palm graphic novels manga
19
Successful searching begins with 1. Identify
the important keywords (concepts) 2. Determine
the most specific keywords
20
Use simple keyword queries when searching
for distinct individual    oprah
winfrey organization
recording industry association of america quote
to be or not to
be                         
21
Enter keywords in priority order.
Google weights the importance of your keywords in
order of appearance.
22
To keep multiple words together use double
quotes     society to prevent cruelty to
animals international"     artificial
intelligence"     "to be or not to be"
23
The ASPCA is the American Society for the
Prevention and Cruelty to Animals The SPCA is
the Society for the Prevention of Cruelty to
Animals International
24
Stopwords a, the, of, for, how, who. . .
25
Search engines ignore common  or overused words
and single characters Keyword phrase The way
to the school is hard when walking in the
rain. Stored keyword phrase way school
is hard when walking rain.
26
To include stop words in your search you can
either use         1. double quotes The way
to the school is long and hard when walking in
the rain.         2. before each stop word
the who
27
Summary

• Types of searches simple keyword, Boolean, and
  field
• 3 types of keyword searches
• keyword, keyphrase, keyphrase (longtail)
• limited use of keyword searching
• Individuals, organizations, quotes
• enter keywords in priority order
• stopwords