Creating Extraordinary Environments through Design Excellence

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Strategic Overview of the Firm

• Creating Extraordinary Environments through
  Design Excellence

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Agenda

• Introduction Overview
• Our Business Market
• Strategic Merits
• Management Operations
• Strategy for Growth with C2 Creative

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• I. Introduction

A Vista, your artistic vision and creativity
allowed us to take this event to a place that it
has never been before by fusing elegance and
creativity. Marissa Sams Linder and Associates
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Founded in 1998, A Vista Events is a leading
event design and production company

• Founded and 100 owned by Annie Senatore
• Strategically headquartered in the
  Baltimore/Washington DC corridor
• 60-70 level of repeat business from its client
  base resulting in a significant stream of
  recurring revenue
• Over 50 of A Vistas 2006 gross income of over
  3.5 million dollars is from recurring contracts
  with several major clients
• The Company generates gross margins in excess of
  45 percent
• Over 1000 events produced since inception

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Ownerships Objectives

• Strategically expand on proven platform and
  business model
• Evolve the Owners focus from overall
  responsibility to a lead design and marketing
  role
• Build the infrastructure to leverage growth
  opportunities
• Facilitate transition with a synergistic partner
• Provide for further growth opportunities for key
  team members
• Drive growth of the company over a reasonable
  employment contractual period

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• II. Our Business Market

"All I heard last night was how it was the most
beautiful Gala yet.  Of course, I think every
year is magnificent but it was truly spectacular
last night.  The look, the sound, the taste, the
smells.... it was breathtaking and perfectly
executed.  More than ever I needed your help and
expertise and you deliveredI thank you for
making me look so good." Susan O'NeillO'Neill
Associates
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Our Business

• A Vista is an integrated leader in the design and
  production of special events for individual,
  corporate and institutional clients
• Design and production are produced in house or
  through subcontracts with an established group of
  partners with whom A Vista has long-term
  relationships
• A Vista employs strategic partners in various
  support areas such as lighting, staging,
  audio/visual and logistics

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Our Strategy

• Continue to focus on increasing existing business
  by capitalizing on robust growth opportunities
  with present client base
• Capitalize on emerging prospects in the
  Mid-Atlantic region and East Coast under the
  direction of the existing management and creative
  staff
• Accelerate achievement of these objectives by
  aligning with a synergistic partner with
  significant infrastructure and resources
• The strategic partner can immediately access
  and/or solidify its presence in the lucrative
  Washington market with a proven leader, team and
  customer base

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Our Capabilities

• General Management Services
• Concept Creation
• Content Creation
• Execution
• Other Fulfillment Services
• Design and Production
• Meetings, Conferences and Trade Shows
• Entertainment and Show Production
• Business Theater General Sessions
• Mobile Marketing

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Our Market
Corporate 50 Association 30 Non-Profit
10 Government 5 Social 5
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Our Events

• Corporate Theme
• Customer Recognition
• Fundraisers
• Public Relations
• Sports Marketing
• Gala Occasions

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Our Work Corporate Event Case Study 1

• Client

Mars Corporation
Situation
Every other year Mars Corporation hosts an
internal awards and appreciation event for their
international sales team. The past two events
have taken place at the Air and Space Museum
where the event features pre-function cocktails,
main stage, seating and post awards dance night.
The event poses challenges due to the limited
amount of set up time allowed by the museum and
the intricate nature of the awards presentations.
Detailed pre-planning for all elements is
absolutely imperative for success of this event.
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Our Work Corporate Event Case Study 2

• Client

Starwood Hotels
Situation
Starwood Hotels Corporation hosts an annual
customer appreciation event, held every year on
the night of the Academy Awards. Each year a
local DC Starwood hotel is taken over and themed
out to represent each of the five Best Picture
nominees. A Vista has worked on the project for
the past eight years which is always a rushed
design and implementation feat as the nominations
are only announced three weeks before the event
takes place. The event welcomes the cream of the
DC crop of event planners, associations and
corporate planners that utilize Starwood
facilities.
C2 Creative has an existing relationship with
Frits Van Paasshen, Starwoods new CEO. Mr. Van
Paasshen was formerly at Coors, one of C2s
top-ten clients.
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Our Work Corporate Event Case Study 3

• Client

Republican Governors Association
Situation
For three years now A Vista has worked for the
RGA creating the environment for their Annual
Gala in Washington DC at the National Building
Museum and their Annual Meeting (which takes
place in various places throughout the country).
It is attended by the President and Vice
President and all the Republican Governors and
Senators and is seen as one of the top Republican
events every year. Each year the party wants to
portray a new and different view of itself this
has varied from highlighting Governors from
regions around the country to focusing on the
roots of the RGA and its vast history. This high
profile event comes with many issues that arise
from the necessary security and protocol
requirements.
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• III. Strategic Merits

A personal note to thank you for creating a
beautiful environment for Mosaic Foundations
2003 Benefit Dinner. With few weeks to manage,
you expertly captured the vision I held in my
head, and brought it to life at the National
Building Museum. Ive received nothing but
compliments since the event, and am proud to tell
anyone who asks, that A Vista Events produced our
elegant décor. Rim Abboud Embassy of Lebanon
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What Sets Us Apart

• Premier Brand
• Proven Capability
• Blue Chip Customer Base
• Select Vendor Relationships
• Experienced Leadership and Dedicated Team

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Premier Brand

• Solid reputation which results in 60-70 of
  repeat business
• Offers creative edge in event design
• Valued partner and a reliable service provider

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Proven Capability
A Vista believes it commands 25 of the
Baltimore/Washington Market

• Loyal Base of Dedicated Clients
• Credibility to work with premier organizations
• Industry-wide recognition and involvement
• Outstanding products and exceptional service
• Strong opportunity to capture greater market
  share and expand outside current geographic area

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Blue Chip Customer Baseover 100 clients per year

• Financial Services
• Pharmaceutical
• Consumer Goods
• Technology
• Political
• Insurance
• Aeronautical
• Legal

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Select Vendor Relationships

• Long-standing relationships with proven local
  vendors
• Purchasing power resulting in substantial vendor
  discounts
• Competitive prices and strong margin management
• Sustainable and High Gross Margins

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Experienced Leadership and Dedicated Team

• Founder has 20 years in the design industry
• Proprietary relationships and unique market
  knowledge
• Diverse and proven experience over wide ranging
  event spectrum
• Committed and proven team of designers,
  producers, carpenters, seamstresses sculptors,
  and painters

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• IV. Management Operations

Your designs were perfect creative, fun,
eye-catching, and right-on-the-money. Your
efforts did not go unnoticed. Everybody I have
talked to said wonderful things about the look of
both events. Obviously, you know the right people
and you put together a very effective and
efficient team. Chrissy CastlesNational
Republican Senatorial Committee
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Our team runs the show

• 9 full time employees headquartered in the
  Washington suburb of Beltsville, MD
• Coordinates sales and network partnerships
• Runs sales and proposal process
• Manages A Vista services
• Manages vendor relationships
• Oversees 25-30 independent contractors
• Maintains relationships with premier customer base

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Members of the A Vista Team
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How We Generate Business

• Business Channels
• Client Referrals
• Direct Sales Team
• Meeting Mangers, Special Events Cos.
• Third party vendors
• Sales Data Base
• Industry Affiliations
• Directed Advertising/Marketing
• Requests for Proposals

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Our Facility
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• V. Strategy for Growth with
• C2 Creative

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Strategy for Growth with C2 Creative

• Geographic expansion into new markets
• Acquire greater market share in principal region
  by leveraging the resources of a larger sales
  force
• Cross selling with C2 as a strategic partner with
  value-added services to existing Hargrove client
  base, local associations, corporations, speaker
  agencies, hotels, caterers and destination
  management companies
• Market new partnership services to Omnicom,
  Radiate and DAS companies as well as existing
  client base and future pipeline business ofA
  Vista and C2 Creative
• Capitalize on A Vista clients such as Starwood
  Hotels whose business has been primarily regional
  and offer services to their national locations
• Inaugural consortium
• Democratic and Republican National Conventions
• Gaylord Enterprises
• Golf tournaments

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For more information regarding A Vista Events
please contact
Jacquelyn C. Vinci Managing Director
Luminosity Advisors Manchester, MA
01944 [phone] www.luminosityadvisors.com