Jonathan Jaeger

1
Personal Broadband

• Jonathan Jaeger
• Director of Business Development
• WiMAX World Asia
• April 19, 2007

2
Issues

• Technical, Economic, Applications/Services
• Content Delivery
• Personal vs. Mobile
• Services
• Technologies

3
Technical, Economic, Applications
Applications

• Economic
• ARPU
• Costs

• Data
• Video
• Voice

• Services
• BB Access
• Content Delivery
• User Connectivity

• Technical
• MIMO, AAS, STC
• WiMAX, SIP
• IP, OFDMA

4
Content Delivery
User Device
Operator/Network
Client Software
Comms Media Platforms
Internet Media Platforms
Rich Content Service
Broadcast-oriented
User Controlled
User Initiated
5
Personal vs. Mobile

• Personal Means More Interaction
• Broadband Usage Profiles Showing More Uploading
• Choice of Services
• Desirable Services/Applications Means
  Willingness to Pay, NOT Willingness to Use
• Current Mobile Wireless Revenues
• 75 Voice, 20 Data
• 40 of Data Revenue is Texting (SMS)
• Almost 85 of Revenue Comes From Person to
  Person Interaction, Not 3-D, HD Video, Surround
  Sound (With Lasers)
• Similar For Wired Services

6
Service Revenue Opportunities

• Video
• Video conference
• Video-on-demand
• Film storage- casting and video-on-demand
  billing
• Mobile video broadcasts
• Games
• e services
• Learning, Library, Research
• Commerce (shopping, banking)
• Business Solutions
• Data
• Tiered data rates
• Tiered priority
• On-demand turbo mode
• Flat, volume, or session-based billing

• Voice
• VoIP Softphone with QoS
• POTS phones
• FAX service
• Calling features
• Call Waiting
• 3-Way Calling
• Call Forwarding
• Voice messaging
• Click-to-dial from web
• Click-to-dial from online address book
• Mobile voice
• Text-to-voice messaging
• Voice-to-text messaging
• Multi-party conference calls

7
Technology Issues for SERVICES

• Service Provider Issues vs. User Desires
• Establish Coverage Now (Macro Cells)
• Radio / Air Interface
• Mobile WiMAX 802.16e-2005
• OFDMA, MIMO, AAS, STC
• Transmit Power
• Tower-top Electronics
• Size, Weight, Power Reductions
• AAA Services
• Authorization (Internet World)
• This is Me
• Im allowed to access this server/information
• Authentication Accounting (Comms World)
• This is My Device and Payment/Billing Method
• Core / Server Integration With Network
• Services Are Not an Overlay

8
Technology Issues Cont

• Device Integration Good, But ONLY if
• That Means Easy to Use
• Cost Reductions
• Near Real-time Services vs. Storage/Caching
• Storage/Memory Prices Falling Rapidly
• Still Must Decide Between Network/Local Storage
• Unified Messaging
• .WAV Files
• Video/Music Download

9
User Devices
These All Drive Different Technology Choices
Trying to Make All Devices and Networks Do ALL of
These At the Same Time Only Leads to Higher
Costs and Lower User Satisfaction
10
FlexMAXTM Mobile Stations

• Todays Form Factors
• Launched in Asia
• Multi-Application Support
• Toll-quality VoIP
• Voice Choice (Integrated or External)
• Non-line of sight
• Self-installation, self-provisioning
• As Coverage Increases, More Options Become
  Possible

FlexMAX MS - G100 Indoor Subscriber Gateway
FlexMAX MS - P100 Personal WiMAX PC Card
11
The FlexMAXTM Mobile WiMAX System
A Complete Mobile WiMAX System
Faster to market, turn-key deployment, cost
efficient
12
About SOMA Networks

• Leader in Broadband Wireless Access since 1999
• NLOS Indoor Subscriber Gateways - no truck rolls
• Value-Added Software multimedia apps and
  services
• FlexMAXTM Mobile WiMAX System - standards-based,
  complete access infrastructure (802.16e-2005)
• Worldwide Commercial Deployments
• Focused on broadband-to-the-home market
• Funds Growth into Mobile Services
• Best Voice, Data, Multi-media Solution
• Maximum Subscriber Revenues
• Differentiated services with QoS
• End-to-End Professional Services
• Rapid Trusted Deployments
• Global Presence
• San Francisco (HQ), Delhi, Ottawa, Toronto,
  Singapore