Rethinking Monographic Acquisition: Developing a DemandDriven Purchase Model for Academic Books

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Rethinking Monographic Acquisition Developing a
Demand-Driven Purchase Model for Academic Books

• Michael Levine-Clark, University of Denver
• michael.levine-clark_at_du.edu
• Steve Bosch, University of Arizona
• boschs_at_u.library.arizona.edu
• Kim Anderson, Blackwell
• kim.anderson_at_blackwell.com
• Matt Nauman, Blackwell
• matt.nauman_at_blackwell.com

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Why Demand-Driven Acquisition Makes Sense
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University of Denver Data

• 1999-May 2008
• 208,248 titles (21,921 a year)
• 47.77 unused (99,480)
• FY 2008
• Approx 1 million spent on monographs
• 47.77 477,700

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University of Denver Data (2)

• Books Published 2005-2009 89,496 Titles
• 0 Circulations 47,257 (52.80)
• 1 Circulation 21,810 (24.37)
• 2 Circulations 9,809 (10.96)
• 3 Circulations 4,816 (5.38)
• 4 Circulations 2,484 (2.78)
• 5 Circulations 3,320 (3.71)

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The Universe of Titles

• 170,663 books published in the U.S. in 2008
• 53,869 books treated on approval by Blackwell in
  FY 2008 (North America)
• 23,097 forms generated in FY 2008
• 4,687 titles ordered from forms
• Library and Book Trade Almanac 2009, p. 506
  (preliminary data).

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Everything is Different

• Users expect everything
• Born-digital books wont go out of print
• Were more accountable to our administrations
• Budget
• Shelf space

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Rethinking Monographic Acquisition Developing a
Demand-Driven Purchase Model

• Two basic reasons for changing models
• ROI return on investment
• In a digital world dominated by network level
  discovery and access- it is not about the local
  collection anymore, follow the users.

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Rethinking Monographic Acquisition Developing a
Demand-Driven Purchase Model

• ROI in since 2000
• Total of books purchased 448,840
• Total exp for books 24,531,340
• Total 0 circ books 237,885
• Total exp for 0 circ books 13,001,610
• Shelving costs 2,440,582
• Processing costs 3,394,622
• Total cost of 0 circ books 18,836,814

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Rethinking Monographic Acquisition Developing a
Demand-Driven Purchase Model

• Network level discovery and access
• This is where our users are going and we need to
  have business models that support that type of
  user experience - not building local
  collections.
• Users must have the broadest possible access w/o
  dead ends one way or another they need to be
  able to quickly obtain the discovered information.

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• Is this what the digital natives will find
  useful as a library? OR

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• Is this the future collection?

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How Were Implementing Demand-Driven Acquisition
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The University of Denver Plan

• Pilot, January 2010
• P/E-Books
• Humanities forms
• No fiction, reprints, or textbooks
• Discovery through the catalog
• POD (eventually)
• Automatic approval books will continue to come
  automatically

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The User Experience

• Discovery (catalog)
• Print and/or e-book(s)
• Request (catalog)
• Fast, seamless
• Ordering
• Alternative Sources
• Rush (or not?)

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Implications
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Rethinking Monographic Acquisition Developing a
Demand-Driven Purchase Model

• What about?
• Collections of record
• Current structures and processes in collection
  management and acquisitions
• Traditional user expectations

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Impact on Researchers

• Can they
• Browse the collection?
• Get books as needed?
• Get older books?

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Impact on Libraries

• What about ILL?
• Better metadata more sales?
• (poor metadata no sales?)

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Demand Driven PurchasingImplications for
scholarly publishing

• Potential Problems
• Reduced frontlist sales
• Less predictability
• Longer timeline for selling new title print runs
• Reduced number of copies sold per title
• All of the above will increase the cost per title
• So maybe some titles will not be published

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Demand driven purchasingimplications for
scholarly publishing

• There are also potential benefits
• Increased ebook sales
• This requires simultaneous print ebooks
• And improved discoverability delivery
• Potential for POD
• There is also potential to replace a broken
  distribution model with one that works better for
  all parties

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Demand driven purchasingimplications for book
vendors

• An infrastructure for Demand Driven Purchasing
  must be developed
• The problems faced by publishers will also apply
  to book vendors
• Vendors will have to replace lost revenue
• But
• Vendors may be able to develop a better business
  model

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