Successful Dessert Bar

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Successful Dessert Bar

• Macao University of Science and Technology
• School of Continuing Studies
• Submitted to
• Ms. Nancy M. Guerrero
• Business English Writing Skill II
• December 14, 2004

By Wong Ion Sang ,Alex
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Table of content

• Project Description
• Successful Dessert Bar Introduction
• - Summary
• - Marketing 4C Theory
• The New Style of Dessert Bar
• Operating Elements
• Recommendation
• Reference

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Project Description

• To Explain what is a Successful Dessert Bar is.
• Points leading the Dessert Bar to be success.
• New Concept for Dessert Bar

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Summary

• What is a Successful Dessert Bar?
• - Can attract people to buy
• - Can make a good reputation
• - Can earn money

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Customer

• High Quality Fresh
• Special and Different
• Pretty and Attractive
• Tasteful and Delicious

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Convenience

• Location
• Concentrations
• Take out Service
• On-Site Service

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Communication

• Advertising
• - Newspaper, Magazine
• Promotion
• - Discount, Free trial
• Membership
• - VIP, Club

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Cost

• High Expensive
• Medium Popular
• Low Cheaper

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Conclusion

• To be success
• - Keep and improve the product service
• - Locate in the most convenient way
• - Do not hesitate to promote
• - Reasonable Price

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New Style Dessert Bar

• Not only to provide Dessert
• But also providing Happiness
• To make customer obtain both benefits
• Dessert Bar Wonderland

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Service

• Act as Cartoon Story Characters
• Speaking and Behavior consist with it
• Treat Customer as Friend

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Environment

• Comfortable Atmosphere
• Fancy Decoration
• Soft Lighting
• Theme Style

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Tableware

• Elegant
• Oddish

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Entertainment

• Singing
• Dancing
• Band Show
• Magic Performance

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Recommendation

• Create
• Interest Idea, Funny Method
• Keep
• High Quality, Good Service
• Control
• Cost Control, H.R. Management

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Reference

• Graphics
• - www.google.com
• Marketing Concept
• - http//news.dahew.com

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Thank You !!
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