A Rose Is A Rose

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UNIT 7

• A Rose Is A Rose

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Table of Content

• 1. Background knowledge
• 2. Reading Comprehension Questions
• 3. Language Points

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• The history of Valentine's Day -- and its patron
• saint -- is shrouded in mystery. But we do know
• that February has long been a month of
• romance. St. Valentine's Day, as we know it
• today, contains vestiges of both Christian and
• ancient Roman tradition.

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(No Transcript)
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Cupid
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THE ANDES MOUNTAINS IN ECUADOR
Ecuador has been blessed with an incomparable
geography. Ecuador boasts a beautiful coastline,
fantastic biological diversity in the Amazon
Jungle and, of course, a breathtaking scenery of
the Andes Mountains.
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Ecuador

• As a newly discovered destination for
• the adventure traveler, much of
• Ecuador remains untamed and largely
• uncharted, yet it is surprisingly easy to
• enjoy. An extensive infrastructure is
• quickly being developed to
• accommodate the increasing demands
• of tourism, making Ecuador just as
• amenable to shoestring backpackers
• looking for serendipitous adventure as it
• is to luxury travelers.

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Colombia

• Colombia was one of the three countries that
  emerged from the collapse of Gran Colombia in
  1830 (the others being Ecuador and Venezuela). A
  40-year insurgent campaign to overthrow the
  Colombian Government escalated during the 1990s,
  undergirded in part by funds from the drug trade.
  Although the violence is deadly and large swaths
  of the countryside are under guerrilla influence,
  the movement lacks the military strength or
  popular support necessary to overthrow the
  government. An anti-insurgent army of
  paramilitaries has grown to be several thousand
  strong in recent years, challenging the
  insurgents for control of territory and illicit
  industries such as the drug trade and the
  government's ability to exert its dominion over
  rural areas.

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Colorado
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Reading Comprehension Questions

• 1. Why selling roses is no longer a beautiful
  experience for traditional flower-shops?
• up. dis.2. Which shop is typically a
  discount rose shop? Rose

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• 3. What is the lowest price for a dozen
  short-stem roses in 90s?
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• 4. What is the lowest price for a dozen of
  longest stem? 19
• 5. What is the highest price for a dozen roses?
  150

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• 6. How many colors of roses does the market
  supply in the USA?
• Over 50
• 7.What is the Rose Only companys formula for
  success?
• To hold down the prices
• 8. How does the Rose Only promote its selling in
  a special way?
• Via overnight mail

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• 9. Why are US rose growers going bankrupt?
  Foreign rose growers from Colombia and Ecuador
• 10. What is the best way to deal with the
  overseas rival in rose industry? To work with them

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II. Language Points
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distribute, contribute, attribute, tribute,
distribution, contribution

• The company aims eventually to ________its
  products throughout the European Union.
• The doctors have ______ the cause of the illness
  to an unknown virus.
• The minister paid ______ to the men who had
  fought the blaze.
• This invention made a major _______ to road
  safety.

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2. anticipate, participate

• The police are anticipating trouble at tomorrows
  football match.
• They anticipate having several applicants for the
  job.
• Its always better to anticipate a problem before
  it arises than to search for a solution
  afterwards.
• The anticipated inflation figure is lower than
  last months.

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3. convenience

• Once the goods have been paid for they will be
  delivered at your convenience.
• We chose a modern house for conveniences sake
  an old one would have meant too much work.
• convenience store
• convenience food

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4. discount

• Unlike normal health-insurance schemes there is
  no discount for group membership.
• Discounts on the price of travel, meals, home
  furnishings, car parts, etc. are available to
  club members.
• I bought these shoes at a 40 discount.
• Will you give me a discount for quantity?

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5. transform, convert, alter

• A few mirrors will ______ a dark room, making it
  look larger and lighter instantly.
• I took the coat back to the shop to have it
  ______ed.
• He ______ to his wifes religion when he got
  married.
• Whenever a camera was pointed at her, Marilyn
  would instantly transform herself into a radiant
  star.

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6. contemporary, modern, present,current

• Most of the writers he was ________ with were
  interested in the same subject.
• In some schools children study _____ affairs as a
  subject.
• Her attitudes are very ______, considering her
  age.
• Please state your _____ occupation and salary on
  your application.

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7. Circulate v.

• Hot water circulates through the heating system.
• The bad news quickly circulated round the office.
• Circulation n.
• They are studying a group of people with poor
  circulation.
• The old banknotes are being taken out
  of/withdrawn from circulation.
• The paper has a circulation of 150,000.

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8. as if they spent a fortune

• Subjunctive mood
• He lost a fortune gambling.
• The dress cost a fortune.
• Any painting by Van Gogh is worth a fortune.
• a fortune hunter someone who tries to marry a
  person who has a lot of money

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9. Delivery n.

• You can pay for the carpet on delivery.
• We expect to take delivery of our new car next
  week.
• Deliver v.
• Were having pizza delivered for dinner tonight.
• Professor Jones will be delivering a lecture/talk
  on Roman architecture at 500 p.m.

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10. soar v.

• All night long fireworks soared into the sky.
• Soaring property prices have put many people off
  buying
• Plunge v.
• The fall in demand for the companys products has
  caused its share prices to plunge.

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11. hold down

• We believe wage settlements must be held down to
  avoid inflation.
• Hes never been able to hold down a steady job.
• hold up
• Traffic was held up for several hours by the
  accident.
• hold on
• Will you hold on while I see whos at the door?

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12. Spray, scatter

• He opened a bottle of champagne and it _____ all
  over my dress.
• The policemen blew the whistle and the students
  _____ in all directions.
• The pipe burst and water was spraying everywhere.
• The car was sprayed with bullets.

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13. Bankrupt a. v.

• The recession has led to many small businesses
  going bankrupt.
• He believes that modern society is morally
  bankrupt.
• They feared that the loss would bankrupt them.
• bankruptcy n.
• The toll of bankruptcies was rising daily.

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14. Import, export

• the import of coffee from South America
• The fashion for wearing baseball hats was
  imported directly from the States.
• American culture has been exported all over the
  world.
• Coffee is one of Brazils main exports.

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16. across the entire breadth of

• The breadth of her political vision has long been
  recognized.
• He showed an astonishing breadth of learning for
  one so young.
• He was not known for his breadth of mind.

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17. trend

• Surveys of housing show a trend away from
  hone-ownership and towards rented accommodation.
• Sales were 20 lower than last year, continuing
  the downward trend of the last few years.
• Certainly among the middle-classes, theres a
  trend towards having children in the early or
  mid-thirties.
• I cant keep up with all the latest music
  trends--- they come and go so rapidly.

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18. Margin n.

• The poll shows that the government is leading by
  the narrowest of margins.
• The august deadline for the project leaves us
  with no margin for error.
• Many small companies operate on very narrow
  margins.
• marginal a.
• The TV channel aims to show programs about
  subjects of marginal interest which will appeal
  to a limited audience.

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19. launch

• Early last year the company researched the
  possibility of launching a new late-night show.
• A devastating attack was launched on the rebel
  stronghold, leaving many of them dead.

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20. virtually adv.

• Unemployment in this part of the country is
  virtually non-existent.
• virtual a.
• Ten years of incompetent government had brought
  about the virtual collapse of the countrys
  economy.
• Now that the talks have broken down, war in the
  region looks like a virtual certainty.

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21. chase out of business

• Its depressing how many people there are chasing
  so few jobs.
• It was one of those boring films with endless car
  chases.
• Shes always chasing cats out of the garden the
  protect the birds which come to the bird table.

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22. crush

• The president called upon the army to help crush
  the rebellion
• France crushed Wales by 4 to 1 in last Saturdays
  match in Paris.
• The news that his wife had been killed in the
  accident completely crushed him.
• The news came as a crushing blow.

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23. good old days

• Tomorrows a big day for her---shes getting
  marries.
• The latest opinion polls suggest that his days as
  leader are numbered.
• They used to be very popular, but now they have
  had their day.
• I can remember when you could buy a cinema
  ticket and a big bag of popcorn and still have
  change from a pound. Ah, those were the days.