Creative online activities of Estonian schoolchildren

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Creative online activities of Estonian
schoolchildren

• Pille Pruulmann-Vengerfeldt
• Pille Runnel
• Veronika Kalmus
• Andra Siibak

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Outline of the presentation

• Brief theoretical anchor in media literacy
• Overview of the study
• Most frequent online acitvities and creative
  activities
• Typology of content creators and their background
  and engagement in other online activities
• Discussion on implications

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Levels of media literacy
Creating content, creating information, creating
and contributing to media and communication
environment is essential definition to all
literacy.
Social and personal aspects
Institutional aspects
Individual
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Data

• Survey of 713 school children aged 11-18, located
  in three cities Tallinn, Tartu and Pärnu
• 99 are Internet users in this age group.
• Time spent online

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Most frequent online activities
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Social Networking sites
Individual homepges
Discussion forums
Online news portals
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Engagement in content creation activities
Cluster analysis of the given activities based on
the frequency of use
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Textual Content creator typology
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Content creator types
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Computer skills
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Conclusions

• Most popular online activities are related to
  communication
• Visual content creation is more common than
  textual
• Creating content in various environments is
  relatively exclusive of similar practices in
  other environments