Great Yarmouth

1
Great Yarmouths new Museum

• New museum,
• new site,
• converted industrial building
• located between seafront and south quay
• Broad range of themes and collections
• history of Yarmouth
• Maritime and fishing
• seaside resort
• Needed new name and new profile.

2
Aims

• Enhance existing seafront product
• Enhance the south quay museums
• Sit comfortably in South Denes
• Project an image that is-
• Welcoming and entertaining
• Indicates quality experience
• Clearly communicates product

3
The Brief

• Described the project
• Set out the aims
• Profiled the target markets
• testing and consultation
• Listed names already suggested
• Set out where name and design to be used
• signage - tickets
• merchandising - advertising
• marketing material - reports

4
Process

• Set up a project team
• Engaged professional support
• Assessed range of names and logo ideas
• Designers developed them further
• Tested with public
• consulted stakeholder groups
• Considered results
• Developed design, logos and straplines to fit
  brief

5
Final Choice