About the San Diego Superyacht Association

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About the San Diego Superyacht Association

• Officially founded in April of 2008 by a group
  of 16 prominent local marine businesses to
  better enable San Diego to accommodate the
  growing Superyacht Industry.
• Our Mission Statement
• To promote San Diego as a world-class Superyacht
  destination and provide a conduit to marine
  services and suppliers.

www.sdsuperyacht.org
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Superyacht Facts etc

• For the purposes of this study superyachts are
  defined as 80
• Current numbers suggest that there are 7000
  yachts over 80 cruising the worlds oceans.
• Since 1997 the worlds superyacht fleet has
  nearly doubled
• The industry rule of thumb is the annual
  operating expense of yachts is 10 of the vessels
  value.
• 10 of the worlds superyachts have visited San
  Diego waters
• On average boatyard and marina expenditures
  amount to 1/3 of the overall cost of operating a
  superyacht
• The average annual operating expense for a 164
  yacht is 4-4.5m
• The SDSA estimates that 1300 jobs are involved
  with supporting the superyacht industry in San
  Diego

www.sdsuperyacht.org
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Economic Impact of Superyachts in San Diego

• Boatyards
• Maintenance of a yacht
• Maintenace budget for a 135 yachts averages
  400-500K per year.
• Growth
• The yards surveyed showed nominal growth from
  2006-2007 and shot up to an average of 60 growth
  from 2007-2008.
• Facility improvements
• The Marine Group invested considerable capex into
  their facility including upgrading of their lift
  capacity in 2007.

• Marinas
• Average Slip fees 30 per foot per month.
• Average marina stay in 2004 35 days. The average
  marina stay in San Diego in 2008 was 75 days or
  114 growth since 2004.
• San Diego has 150 slips and 8 med ties for
  superyachts.
• Shelter Island Marina has seen 235 growth in
  superyacht business since 2000.

Shelter Island Marina
The largest superyacht to have a yard period in
San Diego was 301 MY Tatoosh
Golden Fleet spent 46m on new build and refit
in San Diego in 1994
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Economic Impact of Superyachts in San Diego

• Marine Suppliers and General Services
• Products
• Fuel, cleaning supplies, deck equipment,
  electronics, canvas, carpets, hardware.
• Crew Placement
• Crew salaries on a 135 vessel run between
  400-600K per annum
• Recruiting and crew placement expenses on a 135
  yacht can run between 20-35K per annum

• Non Marine Businesses
• Provisioning
• 500k per annum for owners food and beverage
  135 superyacht.
• Products
• Food, beverages, flowers, linens, uniforms,
  travel, medical expenses, toiletries,
  transportation.
• Crew spending trending
• Crew members spend on average up to 2000 per
  person per month while in port. The average 150
  yacht sails with 10 crew and can spend 20,000
  per month which flows into non-marine businesses.
• Crew spend money in restaurants, bars, retail,
  transportation, hotels and leisure activities.

C2C saw 111 growth from 2006-2007 and 53 growth
from 2007-2008.
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Future Opportunities For San Diego The
Superyacht Market

• Grow superyacht traffic
• World class events
• Sporting
• Film
• Philanthropic
• Expanded charter opportunities
• Loosening of regulations
• Diverse cruising grounds
• Alaska
• Panama
• Mexico
• Facilities
• Embarcadero mooring
• Marinas
• Yards

San Diego
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Future Opportunities For San Diego The
Superyacht Market

• Technology transfer
• As technology is developed for commercial and
  military purposes transfer this technology to
  yachting market
• Greening of yachts
• Leading the green movement
• wind, solar and hybrid marine technology
• Establishing San Diego as the worlds premier
  refit center
• Drawing yachts to San Diego for major refits

MY Ice MY Tigre DOr San Diego
MY Leander and 10 others, Antibes