Marshfield Area Healthy Lifestyles Coalition MAHLC

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(No Transcript)
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Marshfield Area Healthy Lifestyles Coalition(
MAHLC )
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WOOD COUNTY COMMUNITY HEALTH PLAN
2001 - 2005
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KEY INITIATIVESPERINATALCHILD/ADOLESCENTAD
ULTMENTAL HEALTHENVIRONMENTAL HEALTH
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Message is based upon

• Local Health Care Data
• Wood County Health Plan
• Northern Wisconsin Cardiology Symposium April
  2001

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Trends in the Prevalence of Overweight among
Children in Marshfield Compared to the US
Population (1982-2002)
from NHANES studies
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Childhood ObesityAdult ObesityMetabolic
Syndrome
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Focus of Change

• Childhood Obesity - hoping to effect change in
  Metabolic Syndrome in early and young adulthood
• First participant in Coalition is MPSS /
  Marshfield Public School System

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Secondary Focus of Change

• Adult Health via Industry and Community

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How to Wrestle with a Giant
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BEST PRACTICE MODEL FOR COMMUNITY CHANGE

• LOCAL GOVT PLANNING
• STATE GOVT
• SCHOOL (PUBLIC/PRIVATE/ PAROCHIAL)
• GROCERY STORES
• FAST FOOD
• CIVIC CLUBS
• MEDICAL
• PUBLIC HEALTH
• CHURCHES
• PRESCHOOL
• PARK REC

• INDUSTRY
• RETAIL
• MEDIA
• FARMS
• CHAMBER OF COMMERCE
• INSURANCE
• HEADSTART
• WIC
• MARKETING
• SOFT INDUSTRY
• TRANSPORTATION
• FITNESS CENTERS

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Composition of MAHLC Executive Committee(Cross-se
ction of community )

• Roehl Transportation
• Deputy Fire Chief, Marshfield FD
• Superintendent, MPSS
• Owner, Style Inn
• Manager, Family Resource Center
• Unitarian Universalist Fellowship
• Atty, Human Resources, Marshfield Clinic
• Wick Building Systems
• Director, Mainstreet Marshfield
• Teacher, Coordinator, MPSS
• Marshfield Area Catholic Schools
• Manager, Family Health Center, MC
• Cardiology, Marshfield Clinic

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THE SCHOOL UMBRELLA OF PUBLIC RELATIONS MARKETIN
G CURRICULUM FORMAT TO TEACHERS/PARENTS NEWLETTER
S, PTO INFO, RADIO
CURRICULUM review existing identify
gaps time/training resources district
initiative principal driven marketing
NON-NUTRITION DIETARY healthy food
rewards no bad foods drinking
fountains recess scheduling policies
parties, dances, etc. fund raisers vending ba
g lunches school bkfst, lunch,
afterhours program walk to school programs
NUTRITION DIETARY student advisory committee
20 meal plan graphics, banners brown
bag cost milk promotion marketing Parent
ed
ACTIVITY/PE add teacher 5x/wk pedometer hr
monitor PEP grant classroom time walk to
school programs monthly
RESEARCH/ DEVELOPMENT grants longterm
ed student health Porfolio outcomes
data
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School Changes

• 24 new menus since January 2003
• Wednesday City wide meal
• Ala carte changes
• Fund raising policy

• Walk to Springfield, etc
• Teacher walks
• Grant school program
• Curriculum (2 year process)

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ADVISORY COMMITTEE
HEALTHY LIFESTYLES COALITION (HLS)
ETC.
LOCAL FOOD INDUSTRY
MARSHFIELD SCHOOLS
CITY PLANNING
MSS-HLS MINI-COALITION
MEDICAL COMMUNITY
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Executive Committee

• Bylaws
• PR Subcommittee
• Community Conference Subcommittee
• Finance Subcommittee

• Quarterly Coalition Meetings Rotated throughout
  Town
• Speakers Bureau
• Member Benefits

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PR Subcommittee

• Poster boards throughout community
• Media print, web, Radio
• Logo letterhead, etc.

• Speakers Bureau Training
• Donor identification community lists
• Buttons, magnets, Fact Sheet
• Letter to the editor process
• Media Brochure

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Community conference Subcommittee (April 2003)

• Budget Wish List conference vs coalition needs
• Children community school poster contest
• Local exhibits
• Invited Speakers

• Workshops
• NPR Radio
• Arboretum Walk
• Grocery Store exhibit
• School displays
• Food service personnel workshop

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Community Committee

• Neighborhood pathways
• Activity guide book
• Park Rec networking needs assessment
• Endorsement of city wide non-motorized plan

• Political action group
• Friends of the trails meetings ( April 2003 51
  attending)
• Networking with county land use and Marsh 21
• Saturday LJ walk (30 walking)

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MAHLC Community Committee( an example )

• Needs assessment by Park Rec for Community
  Activity
• Inventory of Activities available within
  Marshfield
• Endorsement of local bicycle/pedestrian
  nonmotorized city-wide plan Mainstreet
  Marshfield and Park Rec
• Neighborhood Walking Plan/Maps with City
  endorsement

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Business Industry Committee

• Worker identification category
• Implementation strategies for worksite change
• Food Guidelines/Snack Guidelines
• Worksite activity Guidelines
• Business policy change

• BI Workshop CEO / Union Leadership (30
  attendees)
• Chamber of Commerce network
• Roehl Transport news network
• On-site presentations per shift

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Education Committee

• Group identification
• Daycare
• Schools grade
• Schools Jr/Hi
• Athletes
• Elderly

• Interactive Boards rotated throughout community

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Medical Committee

• Message resource for web

• Guidelines critic

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Wood County Public Health

• 5-a-day

• Farm markets
• Community gardens

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Grocery

• Family meals
• End cap displays
• Icons

• Poster boards
• Formal display
• Tastings

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Personal Buy-in by Community

• One on One contacts ( over 100 )
• May 30, 2002 HLI Symposium for Invited Guests
  (120 participants)
• Community Conference - April 2003
• (400
  participants)
• Importance of the Timeline Momentum
• Reaffirmation of Personal Responsibility
• Empowerment

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Marshfield Area Healthy Lifestyles Coalition(
MAHLC )
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EDUCATION LO/HI/POSTGRAD
HLS STEERING
HHS PUBLIC HEALTH
INDUSTRY INFO/
LIVING STANDARDS
RD EDUC. OUTCOMES
REGIONAL STEERING
REGIONAL
REGIONAL
ACTION PLAN
ACTION PLAN
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Spectacular Achievements

• Grant School Program
• Copps Food Store
• Activity in Schools
• Food program changes in both Public and Catholic
  schools

• Conference Poster Contest for children
• Walking Paths
• PAC committee
• Food service Personnel Workshop

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Problems along the way

• No faith based buy-in
• The other grocery store did not feel the need to
  participate
• Apathy (young old)
• Generalized fear for child safety
• Teachers Pet projects
• Biased Adult opinion

• No local media Buy-in
• No restaurant Buy-in
• Parents blocking progress
• Lack of community esprit de corps by non-
  community owned businesses i.e.banks
• Fear to enforce school policies regarding food
  and fund raising

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Student advisory groups

• Food choice at meals
• No Mac Cheese
• No chicken nuggets
• No hamburgers
• No tacos
• No corn dogs

• Snacks during the day
• Apples
• Grapes
• Oranges
• Water
• Whenever

Bottom Line Listen to the Kids
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School barriers

• School policies
• Control issues
• Local
• State
• Mandates
• Parent
• Teacher
• Principal

• Space
• Time
• Curriculum
• Utensils
• Independent budget
• Continuing education
• Volunteers
• Union

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Research Projects

• Marshfield Area Restaurants survey of food
  choices offered
• Marshfield Youth Health Study (My Health Study)
• The Marshfield Behavioral Risk Factor Telephone
  Survey
• Completed Summer Intern School Menu Analysis -
  2002

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What do we think?

• Schools must be the primary participant
• Physicians must be empowering leaders
• Momentum is critical
• Message must be clear and simple
• Community committee and BI committee are
  critical components
• Regional cooperation is mandatory for success at
  the community level