Berkeley Youth Alternatives: Team Nutrition and Media Advocacy

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Berkeley Youth Alternatives Team Nutrition and
Media Advocacy

• Keisha Tyler, MPH
• Vanessa Perez
• Dominika Anderson

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Background

• BYA has been serving young people and their
  families since 1971
• Began as a safe haven for both homeless teenagers
  and youth in crisis

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Team Nutrition Mission

• To develop an effective, empowering, and fun
  educational program that improves community food
  security and encourages children and their
  families to engage in fitness activities as well
  as eat and prepare healthy food through a variety
  of hands-on experiences.

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Background

• Youth Led Nutrition Lessons
• Taste Tests
• Outreach

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Media What?

• Media Advocacy is used to promote an
  organizations objectives or goals.
• Media includes television, newspapers, magazines,
  radio, internet or anything that spreads
  information.

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Developing the Plan

• Why do we want to use the media?
• How can it benefit us?
• What would be our message?
• What media would we use?
• Who is our target audience?

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Media Advocacy and Team Nutrition

• Spread the Nutrition Message
• Let the Community Know About Team Nutrition
• More than 5 a Day
• Youth Teaching Youth
• Take the Message Home

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Team Nutrition Media Advocacy

• Berkeley Daily Planet
• Youth Radio
• WB 20
• Internet

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Public Service Announcement

• Demystify the meaning of 5 of Day for kids, 5-12
  years

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Public Service Announcement

• Hey Kids!
• Do you know an easy way to stay healthy? It only
  takes 1,2,3! servings of veggies and 4, 5!
  servings of fruit!
• 3 veggies 2 fruits 5 a Day, everyday! The
  cool, smart and healthy way!