Procter and Gamble

1
Procter and Gamble

• Landon Heidenreich
• Laura Buckner
• Jennifer Simpson

2
Company Background

• Started in 1837 by William Procter and James
  Gamble
• First products were soaps and candles
• Procter and Gamble has nearly 300 brands in more
  then 160 countries
• Main Headquarter in Cincinnati, Ohio
• Employ 138,000 people

3
Family of Products

• Personal Beauty
• - Cosmetics, Oral Care, Hair Care
• House Home
• - Laundry care, Dish Soap, Snacks Coffee
• Health Wellness
• - Prescription drugs, Health Care
• Baby Family
• Pet Care Nutrition

4
SWOT Analysis-Strengths

• Leading Market Position
• Diversified and innovative product Portfolio
• Strong Finances in past years

5
SWOT analysis-Weaknesses

• Quality control Problem
• Decreased Revenues in their Northeast Asian
  Market

6
SWOT analysis-Opportunities

• Developing Markets
• Demographic trends across the world

7
SWOT analysis-Threats

• Competitors
• Rising cost of energy prices
• Economic slowdown in the US and Eurozone
• New Regulations

8
Main Competitors

• Johnson Johnson Co.
• Kimberly-Clark Co.
• Unilever Co.

9
Target Markets

• Homeowners
• Stay-at-home parents
• Women
• B2B

10
Body Wash and Soap Segment

• Part of the Personal Beauty line of products
• Earliest products of PG was soaps
• Had 50 different types of soaps at one time
• Now has a select few brands

11
Ivory

• Target market is families
• Products Body soap, body washes, dish soap,
• Sold in Grocery stores, Costco, Walgreens etc.
• Priced low

12
Olay

• Target Market is Women
• Products face washes and lotions, sunless
  tanners, anti-aging products, body lotions, body
  washes
• Sold in grocery stores, Target, Wal-Mart, etc.
• Little higher priced compared to similar products

13
Noxzema

• Target Market is teenagers and young adults
• Products deep cleansing face pads, astringents,
  face wash, face lotions, deep cleaning masks
• Sold similar stores as Olay products
• Price low

14
Zest

• Target market is young adults who are active and
  on the go
• Products Scented bars of soap and body washes
• Sold in again Grocery stores, Costco, Wal-mart,
  Target etc.
• Priced low

15
Questions?