Developing an Online Toolkit for Revitalizing the IUD

1
Developing an Online Toolkit for Revitalizing the
IUD
Theresa C. Norton1, Roy Jacobstein2, Erin
McGinn3, Ruwaida Salem1, Rebecca Gmach31Johns
Hopkins/Center for Communication Programs,
2EngenderHealth, 3Family Health International

• 34th Annual International Conference on Global
  Health
• Global Health Council

2
Why do we need an IUD Toolkit?

• Provide positive evidence-based practices about
  the IUD
• Help fulfill womens right to contraceptive
  choice
• Alleviate myths and misperceptions

3
What is in the IUD Toolkit?

• Information and resources to develop and expand
  IUD services
• Up-to-date research evidence and expert advice
• Case studies on IUD-related activities from
  several countries
• IUD information and tools in different languages

4
Who created the IUD Toolkit?

• Maximizing Access and Quality (MAQ) IUD
  Subcommittee
• Committee is part of USAID's MAQ Initiative
  (www.maqweb.org)
• Experts in international reproductive health and
  family planning from 16 organizations
• Expertise program planning, training, advocacy,
  marketing, research, policy, logistics

5
Where is the IUD Toolkit?
www.iudtoolkit.org
6
Development Process

• MAQ IUD Subcommittee formed
• IUD Toolkit conceived
• Secretariat, IT partner, content teams formed
• Content teams selected content
• Collaborative inventory of IUD documents
• Review and selection of content by teams
• Addressed inconsistencies
• IUD Subcommittee reviewed
• Created promotion and dissemination plan
• Conducted formal launch
• Created CD-ROM version

7
Designed Information Architecture

• Small teams divided by content areas
• Information technology partner
• Secretariat managed process (content selection,
  timeline, promotion, dissemination)
• Tool Web-basedcollaborationsystem (IBP
  Knowledge Gateway)

8
Selected Content

• Content experts selected the best, free
• Evidence-based
• Users free to adapt for local use
• Sought permission to include on site
• Minimize links to aid production of CD-ROM
• Essential Knowledge authority
• Addressed inconsistencies

9
Selected Content (cont.)

• Wrote two-page overviews per section
• Tool Master Tracking Sheet

10
Developed Prototype

• Web-based, branded domain name
• Static web pages (not database)
• Custom content management system
• Password-protected
• Field tested with a few participants of meeting
• Refined for unveiling to larger subcommittee

11
Promotion and Dissemination

• Promotion plan created
• Fliers, banner,bookmark
• Decentralizedpromotion
• Listservs, Websites, meetings
• 32 listservs
• Targeted e-mails
• 45k recipients
• Tool PromotionTracking Sheet

12
Outcomes

• Web statistics (Apr 06-Apr 07)1
• Visits 47,747
• Visitors 42,372
• Countries 175
• Increase in visits since launch (Nov 06) 114
• 1000 CDs produced 235 pre-requests

1Source WebTrends. Stats since password removed.
13
Use of the IUD Toolkit

• use it IUD Toolkit in our 'continued
  technical updates' for the providers in our
  network. We have over 500 doctors and 8000
  nurse/paramedics in the network directly involved
  in IUD service deliveryI would like the CD
  version so that I can use that to address policy
  issues with the local Government authorities as
  well. Sadia Dilshand Parveen, Director,
  Quality Improvement, NSDP, Gulshan, Dhaka,
  Bangladesh

14
Use of the IUD Toolkit (cont.)

• We are an NGO running several Primary Health
  Centres in 2 states of India and the IUD
  Toolkit would be an invaluable resource for us
  in our programs. Dr. Prashanth N S,
  Coordinator (Health Biodiversity), Karuna Trust

15
Use of the IUD Toolkit (cont.)

• Papua New Guinea has a very low overall
  uptake/service provision of contraception,
  something we are about to address nationally as
  part of a Safe Motherhood Initiative. I
  anticipate making IUCDs a big player but will
  need to train some core personnel in their use...
  Thanks for your great and informative site...and
  all the work it represents.
• Dr. Miriam E. O'ConnorILTA Safe
  Motherhood,Capacity Building Service Centre

16
Lessons Learned

• Small teams of content experts effective, but
• Work in spare time a challenge
• Long timeline (1 years)
• Need dedication to overcome
• Secretariat steering the process important
• Decentralized promotion helps grow awareness
• Group model creates ownership, but challenges
  consensus
• Product brand separate from organizations also
  helps ownership

17
Thank you!

• MAQ IUD Toolkitwww.iudtoolkit.org
• Contact us info_at_iudtoolkit.org