CONSUMER HEALTH

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CONSUMER HEALTH

• COACH JACOBS

YOU MAY WANT TO TAKE EXTRA NOTES!
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CONSUMERISM

• List 5 influences on your choice of products or
  services. Circle the 2 that most often affect
  your decisions to purchase that product.

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HEALTH CARE PROVIDERS

• Professionals trained in the health field.

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CONSUMER

• Anyone who buys goods and services.

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HEALTH CONSUMER

• Anyone who purchases or uses health products or
  services.

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INFLUENCES ON YOUR DECISIONS

• Habit
• Personal Taste
• Opinions of family/friends
• Cost
• Need
• Media

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MEDIA

• The various methods of communicating information.
• Examples Television, radio, newspapers,
  magazines, and the internet.

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ADVERTISING

• A written or spoken media message designed to
  interest consumers in purchasing a product or
  service.

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ADVERTISING TECHNIQUES

• Nostalgia
• Bandwagon
• Transfer/
• fantasy
• Humor
• Sense Appeal
• Statistical

• Testimonial
• Card stacking
• Public Good
• Free Gifts
• Good Times
• Great Outdoors

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NOSTALGIA

• Plain folks, back-to-nature, just the way grandma
  used to make it back in the good old days.
• Example At Chadwick Hospital, we treat our
  patients the way they treated patients back in
  the good old days.

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BANDWAGON

• Everyone who is anyone is buying this product.
  Dont be the only one without it. Dont be left
  out!
• Example Were the BEST deal in town! Dont be
  left out! BUY NOW!

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TRANSFER/FANTASY

• Superheroes, white knights, green giants, super
  athletes, beautiful people, rich people are
  featured.
• Advertisers hope that the consumer will tend to
  transfer these qualities to the products and
  themselves and purchase the item.
• Example Men. To meet the woman of your
  dreamsuse fresh mint toothpaste.

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HUMOR

• People tend to remember an ad if it makes them
  laugh and may purchase the product because of the
  positive association with it.
• Example Is your golf game getting you down? Call
  action Golf Center!

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SENSE APPEAL

• Sound or pictures that appeal to the senses are
  featured.
• Example Enjoy a cool, refreshing glass of party
  time lemonade today!

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STATISTICS

• People tend to be impressed with facts and
  statistics even if they have little or no
  meaning.
• Example 3 out 0f 4 doctors in 7 out of 10
  hospitals recommend that 87 of their patients
  who suffer from the 1 leading ailment read the
  magazine that offers over 43 million ideas for
  16.3 of

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TESTIMONIAL

• Important or well-known people testify that they
  use the product and so should you.
• Example I always recommend that my friends use
  PAIN AWAY. Its what I use for tension
  headachesShouldnt you?

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CARDSTACKING

• Advertisers give a one sided view of their
  product, leaving out the bad or negative aspects
  and concentrating only on the good.

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PUBLIC GOOD

• Ads claim their product is in he best interest of
  the consumer, society, or the world or they
  associate it with good things such as freedom,
  recycling , saving the rainforests, baby seals,
  etc.
• Example WE use it, shouldnt you?

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FREE GIFTS

• Redeemable coupons for merchandise
• Hidden Message Its too good a deal to pass up.

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GREAT OUTDOORS

• Scenes of nature.
• Hidden Message If its associated with nature,
  it must be healthy.

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GOOD TIMES

• People smiling and laughing.
• Hidden Message The product will add fun to your
  life.

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COMPARISON SHOPPING

• A method of judging the benefits of different
  products by comparing several factors such as
  quality, features, warranty, safety,
  recommendations, and cost.

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WARRANTY

• A companys or stores written agreement to
  repair a product or refund your money should the
  product not function properly.
• ALWAYS read the warranty/fine print.

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UNDERWRITERS LABORATORY

• UL
• Is a product-safety testing and certification
  organization.
• The UL logo is on electrical appliances, fire
  extinguishers and other products.
• The logo indicates the product has passed strict
  safety standards.

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SNELL AND ANSI

• SNELL is a nonprofit foundation
• ANSI (American National Standards Institute
• Both monitor safety standards for helmets and
  other protective equipment.

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YOUR CONSUMER RIGHTS

1. The right to safety.
2. The right to choose.
3. The right to be informed.
4. The right to be heard.
5. The right to have problems corrected.
6. The right to consumer education.

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PHYSICIANS

• A doctor.
• Traditionally been the backbone of American
  Health Care.
• PRIMARY CARE PHYSICIAN A medical professional
  who provides the first line of health care.
• SPECIALIST A physician who has received
  additional training in a particular area of
  medicine.

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12 HEALTH CARE SPECIALISTS

1. Allergist allergies.
2. Dermatologistsskin problems.
3. Gynecologist female reproductive system.
4. Internist internal, non-surgical diseases.
5. Neurologist nervous system disorders (stroke).
6. Oncologist cancer

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SPECIALISTS cont.

1. Ophthalmologist eye disease.
2. Orthopedist skeletal deformities or injuries.
3. Pediatrician primary care for children.
4. Psychiatrist mental health.
5. Rheumatologist pain and stiffness in muscles and
   joints.
6. Urologist urinary problems.

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CLINICAL PSYCHOLGIST

• Treat emotional or behavioral disorders.

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HEALTH CARE FACILITY

• Any place staffed by health care professionals
  and equipped for delivery of health services.

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OUTPATIENT SURGICAL FACILITY

• Place where surgery is performed on patients who
  are released the same day.

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LONG TERM HEALTH CARE FACILITIES

• Provide care for patients over an extended period
  of time.
• Persons recovering from serious accidents or
  crippling diseases.
• Relearn basic living skills.
• Physical therapy.
• Nursing homes provide care for medical and
  non-medical needs (usually over 65).

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ALLIED MEDICAL PROFESSIONALS

1. Dental hygienist cleaning and polishing teeth.
2. Dietitian Nutritional counseling planning and
   specialized menus.
3. Emergency Medical Technician (EMT) emergency
   treatment.
4. Laboratory Technician lab tests, such as urine
   or blood workup.

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MORE ALLIED MEDICAL

• 5. Nurses aide making beds, feeding and bathing
  patients.
• 6. Occupational Therapist training persons with
  disabilities for daily activities and jobs.
• 7. Optometrist Testing vision for eyes.
• 8. Pharmacist Dispensing medicines.
• 9. Athletic Trainer, Certified (ATC) Prevention
  and Primary care and rehabilitation of athletes.

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MORE ALLIED HEALTH

• 10. Physical Therapist physical rehabilitation
  after injury, accidents, etc.
• 11. Radiology technician X rays, mri, ct scan.
• 12. Social Worker counseling people with health
  problems.
• 13. Speech Therapist helping people overcome
  speech problems.

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TRENDS IN HEALTH CARE

• Birthing Centers
• Drug Treatment Centers
• Continuing care and assisted living facilities
• Hospices
• Telemedicine

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HEALTH INSURANCE

• A plan to cover part or most costs of expenses
  and care associated with medical treatment.
• Insured person pays a periodic premium or fee.
• Insurance companies usually pay 80.

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MEDICARE

• A health insurance program that is available to
  people who are 65 years of age or older and to
  people who receive social security disability
  benefits.
• Are also eligible to receive MEDICAID.

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MEDICAID

• An assistance program of medical aid for people
  of all ages who are unable to afford medical care.

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HEALTH MAINTENANCE ORGANIZATION

• HMOs.
• Most common type of managed care.
• A group of physicians of different specialties
  who work together to provide medical services to
  members.
• Usually pay a small co-payment.

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PREFERRED PROVIDER ORGANIZATION

• PPO
• A type of health insurance in which medical
  providers agree to charge less to members of the
  plan.
• The patient can choose to see a physician outside
  the plan but at a higher cost.

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NURSES

• Responsibilities vary.
• Licensed practical nurses (LPNs) assist
  physicians and provide direct care.
• Registered Nurses (RNs) take more
  responsibilities for patients.
• Nurse Practitioner Have advanced training that
  enables them to work independently.

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WHEN CHOOSING A HEALTH PLAN

• Cost.
• Special needs.
• Eligibility.

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GUIDELINES FOR CHOOSING A HEALTH CARE PROVIDER

• Ask friends or relatives outside your immediate
  family for recommendations.
• Ask other health care professionals for a
  referral.
• Call your local medical society.
• Ask a local librarian or consumer protection
  agency.
• Check the American Medical Directory.

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MALPRACTICE

• Failure by a health professional to meet accepted
  standards.

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GOOD PATIENT SKILLS

• Aware of ones own medical history (complete and
  comprehensive information about immunizations and
  any health problems to date).
• Is prepared when visiting a doctor.
• Asks questions of the doctor when necessary.
• Follows up on a visit as needed.

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THREE MINUTE PAUSE

• Write down 2 things you learned that is not in
  your notes!

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MEDICINES

• Are always prescribed by doctor.
• Follow doctors instructions on taking medicine.
• Know why you are taking the medicine.
• GENERIC brand A less expensive version of a
  medicine that may be substituted for a brand name
  medication.
• BUFFERS added ingredients to help person
  tolerate medicine better.

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OVER THE COUNTER MEDICINES

• Medicines that can be bought without a doctors
  prescription.
• Read labels carefully.
• Know how the medicine is supposed to be used.

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MEDICAL FRAUD

• Illegal to make false claims, promising that a
  medicine or medical treatment can do something
  that it cannot.

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QUACKERY

• QUACKS
• A type of medical fraud that plays on human
  emotion, weakness, and fear.
• Used to extract money from people who want fast
  cures or relief from pain.
• Appeal to consumers emotions by using
  advertising techniques.

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COMMON FRAUDENT HEALTH PRODUCTS AND REMEDIES

• Anti-aging.
• Anti-balding.
• Anti-wrinkling.
• Quick weight loss formulas.

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Lesson 15.2 Evaluating Health Clubs, Equipment,
Media, and Internet Materials

• Question
• How can you evaluate
• information on the Internet?

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Lesson 15.2 Evaluating Health Clubs, Equipment,
Media, and Internet Materials

• Answer
• Evaluating information on the Internet is
  difficult to do.
• Check the credentials of the site.
• Cross-check the information with Internet sites
  and sources you (or your teachers) know to be
  reputable.

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COMMUNITY HEALTH

• May include an entire city, a state, a nation or
  the entire world.

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HELP FOR CONSUMER PROBLEMS

• Licensing Boards American Medical Association
  (AMA) licenses physicians and provides peer
  review when problems arise.

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PRIVATE CONSUMER GROUPS

• Made up of individual consumer members who join
  together to support consumer interests.
• ADVOCATES someone who speaks out for another
  person or a cause.

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GOVERNMENT SERVICES

• Federal government has established a number of
  specialized agencies that deal with health
  related products and services.
• Refer to page 65 in
• your health book
• for more info!

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PUBLIC HEALTH AT THE NATIONAL LEVEL

• The National Institutes of Health (NIH) conducts
  medical research of all kinds.
• The Centers for Disease Control and Prevention
  (CDC) Conducts research and collect data that
  help control the spread of disease.
• EPIDEMIOLOGY the scientific study of epidemics
  or the sudden spread of disease among many people.

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NATIONAL LEVEL cont.

1. The Agency for Health Care Policy and Research
   Sets policies to improve health care.
2. The Health Resources and Services Administration
   Provides health resources for those in need such
   as AIDS.
3. The Agency for Toxic Substances and Disease
   Registry Investigates hazardous materials and
   their effects on humans.
4. The Substance Abuse and Mental Health Service
   Administration Serves people on drugs and with
   mental/emotional problems.

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INTERNATIONAL HEALTH AGENCIES

• World Health Organizations
• Peace Corps,
• International Red Cross
• FAMINE A widespread shortage of food.

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CONSUMER AFFAIRS BUREAUS

• Better Business Bureau (BBB) Provides general
  information on products, services, reliability
  reports, and background information on local
  businesses and organizations.

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MEDIA ACTION PROGRAMS

• Newspapers, Radio stations, and television
  stations offer action groups or phone-in
  services for consumers who need help.

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THREE MINUTE PAUSE
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• 1. Reliable health information should be based
  solely on
• Scientific research and information
• Opinion
• Testimonials
• Medical research.
• 2. Ads are often created especially to influence
  ___________ because companies know that they
  spend lots of money on products and services.
• teens
• elderly
• infants
• women.
• 3. One way to avoid being manipulated by
  advertisers is
• to recognize the purpose of advertising is to
  influence purchases
• to purchase a product no matter how you are
  influenced
• to purchase a product based on popularity
• to wear a brand because celebrities wear the same
  brand.
• 4. Questions to evaluate ads include
• What is being advertised?
• Why was this particular media selected?

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REFERENCES

• GLENCOE HEALTH