Clean Energy Communities Regional Workshops

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Clean Energy Communities Regional Workshops

• Residential Opportunities Strategies
• Bob Wall
• Director, Energy Market Initiatives
• December 2009 January 2010

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CT Clean Energy Communities

• Program Steps
• Town commits to the 20 by 2010 Campaign and
  makes a municipal town purchase (13 in 2010)
• Town commits to EPA Community Energy Challenge
• Reach point threshold for local signups to
  CTCleanEnergyOptions program and clean energy
  systems
• Reward earn clean energy systems (e.g., solar
  PV, solar thermal, wind)

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What Counts?

• CTCleanEnergyOptions sign-ups 1 point (100 or
  50)
• Local Clean Energy Systems (e.g., solar PV, solar
  thermal, fuel cell) 3 points
• Local Commercial Industrial Clean Energy
  Purchases
• 1 GWh of CCEO 100 points
• 20 MWh of Green-e certified RECs 1 point (up
  to 10 GWh) thereafter, each 200 MWh 1 point

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What Doesnt Count?

• Non-CCEO residential clean energy products (e.g.,
  Viridian, ConEdison Solutions)
• Non Green-e certified RECs
• Old solar thermal/geothermal systems (only new
  systems funded by CCEF count)
• Solar PV systems earned via Communities program
• Multiple municipal CCEO accounts (e.g., 100
  streetlight accounts earns 1 point only)
• Municipal REC purchases

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Clean Energy Talking Points

• CTCleanEnergyOptions (CCEO) is a DPUC approved
  program that allows any CLP or UI customer the
  opportunity to support clean energy made from
  approved renewable resources such as wind and
  small hydro
• Know your audience
• Keep it simple
• Dont forget to mention the free clean energy
  system
• CCEO Frequently Asked Questions
  ctcleanenergyoptions.com/faq.htm

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General SuggestionsCommunity Innovation Grants

• Block Grants available from CCEF
• 4,000 for first time recipients
• 2,000 for repeat recipients
• Eligibility
• Join 20 by 2010 Campaign EPA Community Energy
  Challenge
• 2 CETF members attend webinar
• Submit semi-annual reports
• Use grants for
• Local projects
• CETF Administrative Expenses
• See references to ()

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More General SuggestionsPublicity

• Earned media submit articles to local papers
• Town website
• Local Cable TV/Radio
• CETF website ()
• Create a Commercial ()
• Posters ()
• Stickers/Decals ()
• Flyers ()

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More General SuggestionsPartner with CCEO
Suppliers

• Contact CCEO Suppliers
• Community Energy Mark Garrett
  mark.garrett_at_newwindenergy.com
• Sterling Planet Kat West
• kwest_at_sterlingplanet.com
• Discuss marketing opportunities
• Support at local events
• Direct mail campaigns
• Newspaper ads/inserts
• Ask about incentive programs
• Cash rebates for your town/organizations

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Strategy 1 Competitive Supplier
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Strategy 1 Background

• Your electric bill consists of several components
  including
• Transmission Delivery - provided automatically
  by CLP or UI
• Generation choose from various competitive
  suppliers (if you do not choose, you receive
  default service from CLP or UI)
• CTCleanEnergyOptions a voluntary program to
  offset all or half of your electricity usage by
  selecting Community Energy or Sterling Planet
• Customers continue to receive one bill from CLP
  or UI regardless of the choices they make

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Choose an Electric Generation Supplier

• Go to ctenergyinfo.com
• Click on Choose An Electric Supplier
• Click on Choose Your Residential Rate
• Consider
• Cancellation Fee
• Price Plan (fixed or variable 6 mo. or 1 year)
• GSC Rate
• Contact GSC Company to ask questions and sign up

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Choose a Clean Energy SupplierOn-Line

• Go to CTCleanEnergyOptions.com
• Click on Your Options/Compare Costs
• Consider
• Technology (wind, hydro)
• Location (Northeast, National, CT, New England)
• CCEO Rate
• Contact CCEO Companies (Sterling Planet and
  Community Energy) to ask questions and sign up

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Choose a Clean Energy SupplierOn-Paper

• Complete Utility Bill Insert (April September
  2010) or
• Complete Custom Sign-up Form
• Customer name must match name on account
• Customer signature required
• Account Information not required but will
  facilitate enrollment

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Save Money !!!

• Savings from Generation Service Charge (up to
  2/kWh)
• Offset premium for CCEO (1.3/kWh for 100
  option .65/kWh for 50 option)
• Average customer (700 kWh/mo.) can save 8-13
  per month depending on options chosen

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Strategy 2 Efficiency Saves

• Encourage energy efficiency conservation
  measures
• Give away CFLs or Smart Strips as incentives for
  sign-ups ()
• Money saved on electric bill will offset premium
  for CCEO

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Strategy 3 Sustainability Gifts

• Give away items (e.g., eco-bottle, tire gauge,
  mug, canvass bag, farmers market coupon) as
  incentives for sign-ups ()
• Reinforces other sustainable living concepts
• Can save money that can offset premium for CCEO
• Tip bulk purchase reduces costs
• Ask local retailers about possible partnerships
  (leverage funding)

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Strategy 4 Project Main Street

• Target businesses for CCEO
• Appeal to civic responsibility
• Product differentiation
• Storefront decal
• Green Directory on CETF website
• Free advertising
• Listing on town page w/weblink
• Listing on commercial customer page
• Recognition
• Speaking opportunities
• Listing in ribbon-cutting program
• Award opportunities

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Strategy 5 Houses of Worship

• Green Sanctuary project
• Earth Day Sermon Westport Unitarian obtained
  100 sign-ups in one day!
• Rebates for congregations fund-raising
  opportunity seek presentations from Community
  Energy Sterling Planet
• Contact irejn.org for help

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Strategy 6 Competitions

• Town vs. Town (e.g., New Haven vs. West Hartford
  Bethany vs. Cheshire)
• Regional (SW CT, Green Cup)
• School vs. School
• Neighborhood
• BvB (which local business can achieve the most
  sign-ups)
• Individual (which individual can achieve the most
  signups)

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Strategy 7Location, Location, Location

• Farmers Market
• Community Events (parades, arts, festivals, fall
  fair)
• Earth Day Events
• School Events
• Local sporting events
• Election Day (check with registrar of voters)
• Town Hall (unstaffed)

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Strategy 8Guerilla Marketing

• Door-to-door canvassing
• Green Tea Parties
• Green Drink Events
• Letter to friends
• Electronic Media
• CETF Website
• Facebook, Twitter

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Strategy 9Kidz for Clean Energy

• Scout Projects (all potential )
• Environmental Clubs
• School Campaigns
• Concerts for Conservation
• IMPORTANT NOTE Youth projects may be very
  effective but require CETF supervision to ensure
  accuracy of messaging and proper management of
  CIGP funds

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Strategy 10Your Idea Goes Here

• The next great clean energy marketing idea may be
  your own
• Tell us about your strategies good or bad
• Please complete the on-line survey so we can help
  others
• Please remember to forward any proposed
  collateral for review by the CCEO collaborators

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Webinar

• Learn about the FREE energy education programs
  available to your local schools
• January 11 at 1200 p.m. or January 13 at 330
  p.m.
• Brought to you by
• To sign up email lcei_at_ctcleanenergy.com
• 30 minute presentation
• Limit 20 guests per webinar session

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Visit us online ctcleanenergy.com 200 Corporate
Place, 3rd Floor Rocky Hill, CT [phone]