GETCONNECTED

1
GETCONNECTED
MAXPREPS.COM A CBS COMPANY
The 1 online resource for high school sports
2
GETCONNECTED
TO A VALUABLE AUDIENCE OF HIGH SCHOOL ATHLETES,
THEIR FAMILIES, AND FANS
with Americas Source for High School Sports We
are the brand in high school sports.
Other companies have tried to cover high schools
sports on a national basis and failed. MaxPreps
has it figured out. - Gary Kicinksi,
USAToday.com
3
WHY WERE THE BRAND IN HIGH SCHOOL SPORTS

• 20,000 Coaches and growing
• 1.6 Million Athlete profile pages and growing
• 6 sports and growing
• Only full, comprehensive, vertical and horizontal
  purveyor of high school sports in Americathe
  first
• TRUpreps community to compliment MaxPreps
• Multi-platform opportunities like NO ONE ELSE

2005 Jenks vs Union State Championship game,
Tulsa, OK
4
HOW WE CONNECT YOUR COMPANY TO THE BRAND IN HIGH
SCHOOL SPORTS

• Get connected
• TO every athlete not just the elite athletes
• THROUGH 6 interscholastic high school sports and
  growing
• BY the association of the schools and athletes
  most trusted resource, THE COACH
• WITH integrated programs like the MaxPreps
  National Game of the Week presented by Nike and
  the Army National Guard Tour of Champions
• THROUGH sponsorship opportunities that reach the
  most powerful, influential, and hard to reach
  audience in America, teens 12-21

5
THEAUDIENCE
OF THE BRAND IN HIGH SCHOOL SPORTS
In 2006, Teens (ages 12-17) spent over 190
billion. Of those teens, 87 of them are online
with about 21 million of them using the internet
on a daily basis. MaxPreps provides advertisers
the ability to seamlessly reach this valuable and
elusive teen audience (12-17) across its multiple
content delivery channels.
165 176
Index

• MaxPreps.com Demographics
• Male 12-17
• Male 12-24
• MaxPreps member database
• Male members ages 12 24
• 53.3 of all male members
• 44.7 of all members
• Male members ages 16 18
• 31.0 of all male members
• 25.9 of all members

Source Google Analytics, Sept. 06-June 07
Comscore Media Metrix, November 2006 Mintel,
2006 The Pew Internet American Life Project,
2007.
6
GETCONNECTED
YEAR-ROUND SPORTS COVERAGE
Source National Center for Education Statistics
Maxpreps and NFHS.com
7
GETCONNECTED
TO A VALUABLE AUDIENCE OF HIGH SCHOOL ATHLETES,
THEIR FAMILIES, AND FANS
MAXPREPS TV
MaxPreps is Americas 1 source for high school
sports.
8
GETCONNECTED
MAXPREPS.COM
The 1 online source for high schools sports with
team schedules, scores, standings, rankings,
photo galleries, video, and more.
MaxPreps.com is the fastest growing website in
the world of high school sports with 2.4 MM
unique users and 45 MM page views per month
Rapidly growing network of over 1.6 MM athletes,
and 14 MM pages of content
Unprecedented coverage of 7 MM athletes playing
high school sports including football, boys
girls basketball, baseball, lacrosse, girls
volleyball and more covering the games, players
and teams across the country like only MaxPreps
can
ONLINE
Source Google Analytics, 2007 NFHS.com, Fall
2007
9
GETCONNECTED
ON THE GROUND THROUGH DYNAMIC GRASSROOTS PROGRAMS

• On-site Photography
• 500 photographers nationwide covering over 2,300
  football games every season, reaching 4.6 MM fans
• Sponsorship opportunities include
• Branded apparel, branded photo retrieval tickets,
  equipment, and more
• Branding on photography homepage and all photo
  pages 2.5 MM monthly impressions
• Branding on homepage Photo of the Week 900k
  monthly impressions

• MaxPreps Sideline Reporters
• 65 MaxPreps sideline reporters nationwide
• Covering over 950 games all year long with over
  1.9 MM fans in attendance
• At each event
• PA announcements, ticket booth handouts, high
  visibility banners
• Sampling, collateral distribution
• Online coverage and integration into MaxPreps TV
  over 4 MM video views
• Regional press coverage

• Tour of Champions
• 50 tour stops and trophy presentations at student
  body rallies
• 25 Football (January)
• 25 Basketball (March)
• Regional press coverage

Source Google Analytics, 2007
10
GETCONNECTED
MAXPREPS TV Online video programming

• Popular online destination for user-submitted
  content and video
• Ability to post to Facebook, MySpace, and AIM
  profiles
• Over 4 MM monthly impressions
• Content includes
• Highlights
• Team player clips
• Shows broadcast weekly
• Rev It Up
• Varsity Center
• Friday 5
• The Weekend Drill

MPTV
Source Google Analytics, 2007
11
GETCONNECTED
TRUpreps Athlete Showcase
MaxPreps taps into the internet phenomenon that
is social networking with the TRUpreps Athlete
Showcase. TRUpreps allows high school athletes
to share their athletic skills with the community
capturing the unique spirit and rivalry of high
school sports.

• TRUpreps (Truth, Respect, and You) Athlete
  Showcase
• Nationwide social network
• Thousands of users and growing
• Integrates the MaxPreps database
• Photos, video, player stats
• Personalized profiles
• Revolutionary recruiting tool

Student athlete profiles
12
OUR PARTNERS
13
WHAT WE CAN DO FOR YOU

• ACCOUNT Nike
• OBJECTIVE Cover the lives and stories of the
  high school football players and their teams
  throughout the week, not just on game day.
• RESULTS The MaxPreps National Game of the Week
  presented by Nike and its accompanying online
  program was able to tell the story of the
  dedication and commitment it takes for these
  athletes to be the best.
• The Nike Football 2007 Sponsorship included
• MaxPreps National Game of the Week
• 13 Game nationwide tour covering the teams and
  players from Monday morning until game day
• Over 130,000 fans in attendance
• PA announcements and handouts at ticket booths at
  games
• Professional photography Including weekly photo
  of the week on MaxPreps homepage
• Dedicated Tour homepage
• Over 44,000 Impressions
• MaxPreps TV
• Presenting Sponsorship of Varsity Center webisode
  - 100k views per show
• Segments in Rev it Up and The Weekend Drill
  webisodes - over 125k views per show
• Media Marketing
• Windowshades, HP roadblocks, pre-rolls, HP combo
  units

14
WHAT WE CAN DO FOR YOU

• ACCOUNT Army National Guard
• OBJECTIVE Show users the valuable opportunities
  the Army National Guard can provide and drive
  leads to the Army National Guard
• RESULT The Army National Guard Tour of
  Champions, online Spirit Challenge, and
  Basketball rankings were able to connect the Army
  National Guard to these students and fans at
  their point of passion
• The ARNG Sponsorship included
• The Army National Guard Tour of Champions
• Tour to the top 25 Football and top 25 Boys
  Basketball teams across the country
• Presentations at school rallies
• Custom microsite with complementary coverage
  including video programming in the MaxPreps TV
  section of MaxPreps.com
• Media Marketing
• Promotional mailers to all 20,000 high schools
  across the country
• Three email blasts to 350k MaxPreps members
• Local and Regional press coverage for The Army
  National Guard Tour of Champions
• Spirit Challenge
• Online video submission contest fans voted to
  select the top School Spirit video
• Thousands of fans voted and 5,000 was awarded
  for the top video at special school award
  ceremony
• Presenting Sponsor of Football, and Boys
  Girls Basketball Rankings

15
New initiatives for 2008

• Integrated
• On-air/Online High School Football and
  Basketball Round-ups
• Weekly half-hour show on CSTV
• Comprehensive coverage leading up to the State
  Championships in 50 states
• Online stats, records, rosters and news to
  complement the on-air show
• Online/On the ground College Assistance Program
• Online
• MaxPreps Sideline Reporters (Basketball and
  Football)
• Summer Training Tour
• Lacrosse and Baseball Nationwide coverage
• Tournament Central
• User submitted photo gallery
• On the ground
• Summer Training Challenge
• Renovate Your School Challenge
• Coaching Clinics

Source Maxpreps, Fall 2007
16
MaxPreps.com Traffic Projections
Source Google Analytics, 2007
17
What our clients are saying

• "MaxPreps was great to work with for the National
  High School Game of the Week program for the Nike
  "Leave Nothing" Football campaign. MaxPreps
  listened carefully to our brief and came back
  with a customized program that was not only
  targeted to the Nike Football Consumer, but just
  as importantly, relevant and engaging for the
  MaxPreps user. We consider MaxPreps a core
  partner as we continue to enable and inspire the
  High School Athlete."
• - Tim Leedom, Associate US Media Director, Nike

18
Conclusion

• Become a sponsor of one of MaxPreps many
  integrated opportunities today and connect to
  this valuable and hard-to-reach audience of high
  school students.

19
GETCONNECTED
THANK YOU!
NAME Title Phone Email