Corporate Marketing

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Corporate Marketing
2003 2004
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Contents

• Introduction
• A Powerful History A Promising Future
• American Hockey League
• A Smart Buy
• Corporate Sponsorship Opportunities
• Base Marketing Rights Benefits
• Inventory
• Consideration
• Background Support
• Demographics
• Testimonials
• Partners Sponsors
• Contact Information

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Introduction

• Sports and entertainment are a universal
  language. Portland Pirates
• Hockey conveys thoughts and emotions which allow
  the audience to
• transcend their everyday lives.
• Portland Pirates Hockey is
• Fast-Paced
• Fun
• Exciting
• Ideal for Families
• Portland Pirates Hockey provides sponsors
• Constantly Visible Brand Presence
• Down-time for Promotions and Messaging
• A Captive Audience
• Great Regional Media Coverage

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Introduction

• Portland Pirates Hockey deliverables in 2002-03
• Attendance increased to 4,423 fans per game
• Five standing room only crowds, their highest
  total since the 1996-97 season
• Four Pirates were named to the 2003 Dodge AHL
  All-Star Classic
• Recorded 9 home shutouts
• Increased team point totals for the second
  consecutive year
• Seven franchise records set and 6 others tied

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The Portland PiratesA Powerful History A
Promising Future

• The Portland Pirates are one of the American
  Hockey Leagues premier organizations.
• Combining a winning strategy on the ice with a
  first-class fan experience, the Pirates offer
  distinct opportunities for corporate sponsorships
  which accomplish multiple branding and consumer
  objectives.
• The Portland Pirates are the American Hockey
  League (AHL) affiliate of the National Hockey
  Leagues Washington Capitals.
• Formerly the Maine Mariners, the organization
  maintains a 25 year tradition in the Greater
  Portland community having won four Calder Cup
  Championships over the past 25 years.
•  
• In October, 2000, the Portland Pirates were sold
  to Lyman Bullard and Brian Petrovek, renewing
  front office stability and a heightened
  commitment to success.
• Mr. Bullard is a partner at the Boston law firm
  of Choate, Hall Stewart. He is involved in
  representing banks, teams and professional sports
  leagues in commercial financing, including sports
  lending and investment banking transactions and
  currently chairs the AHLs Legal Committee.
• Mr. Petrovek spent seven years with USA Hockey,
  Inc. and the USA Hockey Foundation in Colorado
  Springs, Colorado and previous to that, six years
  with the New Jersey Devils organization. He also
  serves as member of the American Hockey Leagues
  Corporate Sales Committee.
• On February 2-3, 2003, the Pirates hosted the
  2003 Dodge AHL All-Star Classic. This two day
  event showcased the leagues top talent with a
  sell out crowd both nights at the Cumberland
  County Civic Center. The All-Star Classic was
  produced and networked by NESN and broadcast
  internationally by NESN, RSN (Canada) and 15
  other cable systems in North America to over 60
  million households.
• The Portland Pirates home games are played at the
  Cumberland County Civic Center, the premier
  entertainment and sports venue in Maine. Its
  intimate setting and design provide a comfortable
  family atmosphere while allowing corporations to
  take advantage of numerous strategic marketing
  opportunities.

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American Hockey LeagueA Strong and Growing Brand

• Since 1936, the American Hockey League has
  recruited, trained and developed future National
  Hockey League players, coaches, referees.
• With the addition of the six former IHL members
  in May of 2001, the AHL is now the National
  Hockey Leagues premier player development
  league.
• The American Hockey League has 29 teams in highly
  desirable cities across the United States and
  Canada.
• All teams play a competitive 80 game schedule,
  plus play-offs and the Calder Cup Championship.
• American Hockey League attendance is expected to
  exceed 7.5 million during the 2003-2004 season.
• Media coverage has expanded to more than 200
  telecasts as well as live radio in nearly every
  market.
• www.theahl.com enjoys more than 200,000 page
  views per week.
• The American Hockey League provides its fans with
  the unique opportunity to see rising NHL stars in
  their formative years. Over 75 of current NHL
  players spent time in the AHL.

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The Portland Pirates A Smart Buy

• What would you say if you could
• Have 5,000 potential customers and purchase
  influencers as a captive audience 40 times over a
  seven month period?
• Distribute product/service offerings directly
  into the hands of a clearly defined demographic
  target market?
• Execute sampling programs with direct purchase
  offers that provide measurable returns?
• Expose your brand to nearly 200,000 pairs of eyes
  for a two hour period?
• Entertain clients and prospects in an exciting
  and memorable way?
• Create customized promotions to reach highly
  focused demographic groups in a controlled and
  captive environment?
• Entertain and reward employees in a truly unique
  and motivating manner?
• Extend and improve community relations through
  customized outreach programs that enrich the
  lives of underprivileged and challenged
  individuals and organizations?
• Gain entitlement to a brand enhancing segment
  that reflects the values and attributes of your
  companys product/service?

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American Hockey LeagueEastern Conference
East Division Albany River Rats (New Jersey
Devils) Binghamton Senators (Ottawa
Senators) Bridgeport Sound Tigers (New York
Islanders) Hershey Bears (Colorado
Avalanche) Norfolk Admirals (Chicago
Blackhawks) Philadelphia Phantoms
(Philadelphia Flyers) Wilkes-Barre / Scranton
Penguins (Pittsburgh Penguins)
Atlantic Division Hartford Wolf Pack (New York
Rangers) Lowell Lock Monsters (Carolina
Hurricanes/Calgary Flames) Manchester Monarchs
(Los Angeles Kings) Portland Pirates
(Washington Capitals) Providence Bruins
(Boston Bruins) Springfield Falcons (Phoenix
Coyotes/ Tampa Bay Lightning) Worcester
IceCats (St. Louis Blues)
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American Hockey LeagueWestern Conference

• North Division
• Cleveland Barons (San Jose Sharks)
• Hamilton Bulldogs (Montreal Canadians)
• Manitoba Moose (Vancouver Canucks)
• Rochester Americans (Buffalo Sabres)

West Division Chicago Wolves (Atlanta
Thrashers) Cincinnati Mighty Ducks (Mighty
Ducks of Anaheim) Houston Aeros (Minnesota
Wild) Grand Rapids Griffins (Detroit Red
Wings Milwaukee Admirals (Nashville
Predators) San Antonio Rampage (Florida
Panthers) Utah Grizzlies (Dallas Stars)
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Corporate Sponsorship Opportunities

• A corporate sponsorship with the Portland Pirates
  is a smart
• buy. We offer a fully integrated marketing
  communications
• program designed to help your company achieve its
• marketing and sales objectives.
• Sponsorship packages are created to provide
• Maximum brand visibility
• Access to fans and attendees
• Game based promotions
• Off-site player and mascot appearances
• Ticket packages
• Promotional Merchandise
• Game-Day and Yearbook advertising
• Broadcast advertising
• Web-site promotions and advertising

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Corporate Sponsorship Opportunities

• Corporate Sponsorship is only as good as the
  combined efforts of the sponsor and the property
  working together to achieve the sponsors
  marketing and sales objectives.
• The Portland Pirates are renewing their focus on
  working closely with corporate partners to
  maximize the potential of the local and regional
  markets affected by the Pirates franchise.
• All of our sponsorship packages can be customized
  to align with the way you communicate and go to
  market with your products and services.
• We are working to create a deeper relationship
  that delivers measurable return on your
  sponsorship investment.
• We look forward to discussing your marketing and
  sales objectives in depth in order to provide you
  with the best possible sponsorship options and
  customized benefits.

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Corporate Sponsorship Opportunities

• Sponsorships of the Portland Pirates provide for
  high impact marketing,
• advertising, customer relations and promotional
  opportunities designed to
• reach an attractive consumer base with measurable
  results. Corporate
• marketing opportunities include
• Customized ticket plans for client hospitality,
  employee incentives, company nights, and
  community-outreach initiatives.
• Highly visible signage throughout the Civic
  Center concourse and arena, including on-ice
  surface, scoreboards, bench area, players jersey
  helmets, dasher boards and zamboni as well as
  naming rights to Saltys inside the Civic
  Center.
• Live radio broadcasts throughout the state of
  Maine generate pre-game and event publicity all
  season long during the Pirates intense 80 game
  schedule.
• A television package featuring four Pirates games
  designed to reach an extended fan base throughout
  Southern Maine and Southern New Hampshire on ABC
  affiliate (WMTW-TV).
• An innovative website delivers online
  opportunities including banner advertisements,
  sponsored content, promotions and corporate
  links.
• Unique print exposure including the Pirates
  official souvenir yearbook, official game program
  and inserts, pockets schedules and season ticket
  backs.
• Promotional programs designed to provide
  season-long exposure to Pirates fans, including
  give-aways, trading cards, team photos and
  merchandise, as well as in-game, on-ice fan
  interactive opportunities.

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Corporate Sponsorship Opportunities

• Corporate Partnerships
• Category EXCLUSIVITY
• Customized marketing solutionsice-level signage,
  broadcast, print, promotional program and
  season/group ticket package
• Consideration 30,000 depending on your category
  and designation.

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Base Marketing Rights Benefits

• A corporate partnership with the Portland Pirates
  means more than just
• advertising. The Pirates match unique marketing,
  promotional and branding
• opportunities to help achieve corporate partner
  objectives. Each corporate
• partner that aligns with the Portland Pirates is
  entitled to certain
• Base Rights Benefits. These include
• OFFICIAL DESIGNATION
• Use your association with the Pirates to
  separate your product from your competitors by
  tagging each media campaign with an Official
  Designation.
• Official Corporate Partner ? Official
  Sponsor ? Official Supplier
• CO-BRANDING/PREMIUM LICENSING
• Pirates fans are loyal not only to the team, but
  to the corporate sponsors which support their
  team. Include the Pirates logos on your products
  and premiums (royalty-bearing) to increase sales
  and reinforce the branding connection.
• DATABASE ACCESS
• Our fans represent a strong, broad demographic
  base spread throughout Greater Portland.
  Introduce your products and services by sending
  offers to fans associated with the Pirates
  through Pirates mailings.
• CONCOURSE TABLING
• Opportunity to distribute materials and interact
  with Pirates customers at Cumberland County
  Civic Center

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Signage

• Marketing inventory and promotional opportunities
  are shaped into customized business
• solutions. Images of most options listed below
  are available upon request and can be
• transmitted via e-mail.
• DASHERBOARDS
• Most visible and sought after signage
• Located directly in the action
• Sponsors receive maximum exposure, reaching fans
  viewing live action at the Civic Center or fans
  watching Pirates hockey on live televised and
  web-streamed games, and additional exposure in
  local/regional newspaper and television coverage
  following Pirates games
• ICE SURFACE
• Premier signage location
• Your logo right on the playing surface/in the
  action
• Reaches fans in attendance as well as extended
  audience on live televised/web-streamed games,
  and on local/regional highlights
• MAIN SCOREBOARD
• Suspends prominently in the middle of the Civic
  Center above the playing surface
• Signs featuring your logo or message rotate
  continuously during the event
• Visible at all Portland Pirates games, as well as
  all other Cumberland County Civic Center sporting
  events such as high school and college basketball
  games, college hockey events, and more...

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Signage

• PRESS BOX SIGNAGE
• High profile location
• Only six available locations
• Your company logo on a 7 x 2 sign above the
  Civic Center seating areas
• WALL WRAP BILLBOARD SIGNAGE
• Largest signage option available
• High profile
• Your logo or design, high quality imaging, on the
  Civic Center end wall surfaces
• Four primary/four secondary locations available
• HOT AIR BALLOON ADVERTISING
• Our multicolored 10 hot air balloons are
  tailor-made to match your colors
• Your logo is illuminated from inside and hangs
  prominently above the action
• Only four available locations
• BENCH SIGNAGE
• Your logo affixed behind our high visibility
  player benches and penalty box areas in full view
  of fans attending the game or on live
  television broadcasts

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Signage

• PIRATES BLIMPS
• Your logo hovers above the crowd at all Pirates
  home games
• Highly visible during pre-game and intermissions
• One-of-a-kind advertising vehicle
• Prizes/Premium offers delivered by blimp
• IN THE CORNERS BANNERS
• High visibility banners located on opposite
  corners of the playing surface
• Eight locations available (triangle and post
  spaces)
• Location and size make your logo stand out in the
  crowd
• TEAM STANDINGS DISPLAY BOARD
• High-traffic lobby location
• The fans choice for up-to-date team and league
  standings at each Pirates home game
• Exposure during other Civic Center events
• 3 STARS STANDINGS DISPLAY BOARD
• Main lobby presence
• Keeps the fans informed of the Pirates top
  performers

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Properties

• PORTLAND PIRATES HALL OF FAME
• Associate with the Pirates all-time greats
• 5th year of existence
• Honors Pirate players who have been at least one
  year removed from playing in a Pirates uniform
• Inductees include 1999 - Andrew Brunette, Byron
  Dafoe, Olaf Kolzig, 2000 Kevin Kaminski, 2001
  Steve Poapst, 2002 Kent Hulst
• Permanent display in Main Lobby of Civic Center
  provides visibility at all Civic Center events
• Banner ad on Hall of Fame web page _at_
  portlandpirates.com
• Giveaway item 3,000 pieces (sponsor
  responsibility)
• Invitation to pre-game reception honoring
  inductee night of game
• On-Ice Presentation to Hall of Fame Inductee
• Mutually agreeable block of tickets to Hall of
  Fame game

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Properties

• Kids Club
• One of our most popular youth programs
• Hundreds of kids sign up each year to become an
  honorary member of the Pirates
• One member chosen at each game to win valuable
  prizes
• Membership benefits include
• Personalized Salty Petes Kids Club Membership
  Card Certificate
• Mid-Season Party with the team (players)
• One (1) free kids meal at Davids Creative
  Cuisine (Portland)
• Two (2) Newsletters (December March) featuring
  contests in each issue to win valuable
• prizes
• Exclusive game night contests for Kids Club
  members only
• E-mails throughout the season from Pirates
  mascots, Crackers and Salty Pete
• One (1) Complimentary Bring a Buddy Quarter
  Deck Ticket good for any Pirates home
• game
• One (1) Complimentary Quarter Deck Ticket to
  Salty Petes Kids Club Day
• 10 off at the Portland Pirates team Store
  Merchandise Stand during Pirates home
• games
• 10 Discount on the Downeaster Kids Club
  Membership

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Properties

• PUCK PALS PROGRAM
• Puck Pals are locally owned businesses,
  organizations and individuals who make a
  difference in the lives of area children,
  families and adults serviced by the United Way of
  Greater Portland partner agencies. Ten (10)
  Quarter Deck tickets can be purchased to each of
  the Pirates forty (40) regular season home games
  at a discounted price. These tickets are then
  distributed to local area children, families and
  adults who would otherwise be unable to
  experience a Pirates game at the Civic Center.
  This past season twelve (12) Puck Pals provided
  4,800 tickets to this worthy program in Sections
  AA and CC at the Civic Center. Those sections
  now include a Puck Pals banner listing all of our
  Puck Pals. In cooperation with the United Way
  of Greater Portland and their fifty-seven (57)
  partner agencies, this program can continue to
  touch the lives of thousands in the greater
  Portland community.
• 
  
• 
  2002-2003 Puck Pals
• Anthem Blue Cross/Blue Shield
  Oakhurst Dairy
• Exeter Hockey
  School Pepsi/Seltzer Rydholm
• Hannaford Supermarkets
  Pizzagalli Construction
• Healthy Maine Partnerships
  Portland Professional Hockey Booster Club
• Kiwanis New England District
  PricewaterhouseCoopers
• NAPA Auto Parts VIP Discount
  Auto Center
• Puck Pals will receive one public address
  announcement/message board exposure at each home
  game, Pirates web site listing, official game
  program acknowledgment and Pirates Radio Network
  mentions during each regular season game.
• Consideration 2000 (10 Quarter Deck
  tickets per game x 40 games 400 tickets at 5
  per ticket, plus 10 complimentary Main Deck
  tickets for a Pirates game of choice).
• Tax deductible as a charitable donation
  consultation with tax advisor is recommended.

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Properties

• 2003 PIRATES HOCKEY SCHOOL
• Monday, July 14 Friday, July 18 at Portland
  Ice Arena
• Directed by Tim Army, Portland Pirates Head
  Coach
• Skill Development for boys and girls, ages 8-16
  at all skill levels
• Three hours of on-ice instruction per day
• Focus on skating, puck handling, passing,
  shooting and goaltending
• Each skater will receive a personal written
  evaluation and a Portland
• Pirates Hockey Schools Jersey
• 275 per player
• Limited enrollment / 16 instructor-to-skater
  teaching ratio

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Properties

• PORTLAND PIRATES FOUNDATION
• The Portland Pirates Foundation was created in
  May, 2003 to further the commitment made by
  Portland Pirates, LLC to community, civic and
  charitable causes, initiatives and programs in
  the Greater Portland community.
• The Foundations efforts consolidate community,
  education and fundraising under a single
  organization which recognizes the unique and
  important role of the Portland Pirates franchise
  in the local community.
• The Portland Pirates Foundation invites you to
  support community causes and programs through
  cross-promotions and a sharing of resources and
  brands that will
• Leverage and enhance brand equities
• Generate funds and in-kind products and services
  to select recipients
• Provide resources to persons in need
• Examples of the Portland Pirates Foundation
  initiatives include
• Fleets School Matters Program
• Evening with the Pirates fundraiser
• Portland Junior/Midget Pirates
• Portland Pirates Hockey Schools
• Goals for Garys House
• Shirts Off Their Backs fundraiser for MDA in
  cooperation with Big Apple Food Marts
• Face-Off For a Better Community with the
  United Way of Greater Portland
• United Ways Day of Caring
• Goals for Success School Assembly Program

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Properties

• PORTLAND PIRATES FOUNDATION
• Integrated activities with
• Portland Partnership
• Junior Achievement
• Childrens Museum of Maine
• Bruce Roberts Toy Fund
• Make-A-Wish Foundation of Maine
• Marys Walk
• The Hockey Trust
• New Years Portland, Inc.
• Portland Pirates Alumni Association
• We are thrilled about our partnership with the
  Pirates. Through our alliance, the Pirates have
  proven their leadership, generosity and
  commitment to our community. They have opened
  their doors to us, giving United Way of Greater
  Portland a special opportunity to raise awareness
  about who we are and the services that are
  available to members of the community. We look
  forward to the many positive outcomes of this
  partnership.
• Meg Baxter, President, United Way of Greater
  Portland

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Backlit Signage

• The Portland Pirates have a variety of backlit
  signage packages and options available, allowing
  optimum
• exposure opportunities for Pirates home games and
  all other activities held at the Cumberland
  County Civic
• Center. The Civic Center presents numerous
  events annually, including concerts, trade shows,
  family shows,
• skating events, and of course, Portland Pirates
  hockey. Put your name up in lights at one of
  northern New
• Englands premier entertainment centers.
• IN-ARENA BACKLIT WALL SIGNAGE
• Prominent arena location guarantees high
  visibility
• Visible during all Civic Center events
• Illumination provides striking visibility
• IN-ARENA EXIT BACKLIT SIGNAGE
• Prime positioning puts your message in the crowd
• Located above the exits to the concourses
• Low sightline provides high visibility to all
  seating areas
• PENALTY BOX BACKLIT SIGNAGE
• Two available positions
• Premium positioning puts you in full view of fans
  in attendance and those viewing live events on
  TV

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Print

• SPYGLASS
• Official Pirates souvenir yearbook
• Various sizes and package options available
• Available for purchase at every home game, via
  website and at the Pirates Team Store
• Contains historical statistics and information
• Long shelf life
• PIECES OF EIGHT INSERT
• Eight-page game insert available at all Pirates
  home games
• Up-to-date team and league information, including
  updated standings, statistics and team rosters
• Advertising/promotional opportunities available
• FREE-STANDING INSERTS IN PIECES OF EIGHT
• Opportunity for corporate partners and sponsors
  to supply free-standing inserts (500 minimum) to
  add to Pieces of Eight
• POCKET SCHEDULE
• The fans 1 way to keep up with the Pirates
  schedule, special promotions, giveaways and
  events
• 250,000 pocket schedules are distributed to area
  convenience stores, restaurants, gift shops, and
  more throughout the Southern Maine region

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Broadcast

• PORTLAND PIRATES RADIO NETWORK
• All 80 games live, all season long, on the
  Pirates Radio Network flagship station WJAB
  1440 AM/95.5 FM and affiliates WKTQ AM 1450,
  WTME AM 970, WOXO FM 92.7, WTBM FM 100.7
  and WFNX 1220 AM/92.1 FM
• The Pirates Radio Network is where the fans go to
  stay tuned in to all the Pirates happenings
  with the Coaches Show, timely NHL and AHL news
  and updates, Pirates and Washington Capitals
  player movements, interviews, and much more...
• Reach Pirates fans with your message by hitting
  targeted, key markets throughout Maine
• Branding opportunities in broadcast, Daily
  Morning Reports, and more additional
  out-of-broadcast opportunities available as
  well
• PORTLAND PIRATES WEBSITE
• Groundbreaking website consistently delivers
  innovative features to keep Pirates fans informed
  and visiting dailyover 16,000 unique visitors
  per month on average
• First professional sports team to web-stream home
  games live throughout the season
• Live audio broadcasts of all Portland Pirates
  home games including the Calder Cup Playoffs
• Your advertisement will link your page to ours!
• Opportunity to sponsor Weekly Report and other
  high traffic sections of the site
• Live player and coach chats
• The latest Pirates merchandise available through
  our online store
• The fans 1 site to keep up with Pirates, AHL
  and NHL news
• Check us out at www.portlandpirates.com
• PORTLAND PIRATES LIVE TELEVISED GAMES
• Creative television packages combine in-game
  advertising, pre-game and post-game billboards,
  weekly Pirates Calendar and Pirates Report
  association, public address and message board
  recognition in venue at televised games, tickets
  to the game for top employees and clients, and
  more...

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Tickets

• The Portland Pirates offer corporate partners a
  variety of ticket package options.
• From season tickets to groups to Own A Game
  opportunities, the Pirates have a
• ticket package to satisfy your companys needs.
• OWN-A-GAME
• You Own the Arena for the entire Pirates game
• Ability to craft each aspect of night - from
  anthem singer to intermission to post game
• Game promoted with your companys name through
  TV, Radio and Newspaper mentions
• Purchase a minimum of 2,500 tickets at a
  discounted rate
• Use of Captains Club
• Concourse tabling opportunity
• Ceremonial puck drop
• Merchandise discount for guests
• Temporary signage located throughout the building
• PAs and message board access throughout the game
• Premium giveaway opportunity
• Great morale-building opportunity
• PRESENT-A-GAME

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Tickets

• SEASON TICKETS (continued)
• Complimentary seat(s) to one Pirates Home
  Pre-Season Game
• Discounted tickets for NHL Pre-Season Game
  (Capitals vs. Penguins), Sat. Sept. 27
• Playoff ticket priority
• Exclusive Meet the Team Party
• Direct, dedicated ticket sales Customer
  Service Represenative
• Exclusive Chalk Talk Sessions
• Complimentary Team email newsletter
• Charitable ticket donation program
• Eligible to participate in Season Ticket
  Referral and Bring a Friend On Us Programs
• Invitation to exclusive Season Ticket Holder
  Party
• Personalized Season Ticket Book (if ordered
  by July 15)
• Personalized Season Ticket Holder
  Identification Card
• Complimentary 2003-04 official Pirates
  yearbook
• 15 merchandise discounts at Pro Shop Civic
  Center
• Chance to win Season ticket holder-only
  prizes at every game
• Purchase additional tickets prior to public
  sale
• Special team functions

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Promotions

• The Portland Pirates offer corporate partners a
  variety of promotional programs designed
• to provide added value through season-long
  branding promotions or one-time giveaway or
• major promotional events. Promotional programs
  are valued and packaged on a
• customized bases. Following is a sampling of
  opportunities available
• PIRATES PRE-GAME OPENING SHOW
• High profile
• Your logo beamed onto the ice while fans await
  the start of the game, during the pre-game show,
  and during player introductions
• GROUP TICKETS PROGRAM PRESENTING SPONSOR
• Designation, company name and logo on all
  communications
• Trafficbuilding premium offer to each group and
  birthday party customer (50,000)
• Public Address, Message Board and website
  recognition
• YOUTH HOCKEY PROGRAM PRESENTING SPONSOR
• Designation, company name and logo on all
  communications
• Four separate programs available

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Promotions

• Calendars Year-round exposure as the Pirates
  calendar informs fans of upcoming games and
  important dates
• Water Bottles Include company coupons inside the
  bottle, or print promotional offers attached to
  the bottle
• Rally Cards Interactive fan promotional item
• Pom Poms Fill the crowd with color and
  atmosphere, and put your company in touch with
  everyone in attendance
• Mini Sticks A miniature version of the real
  thing!
• Pennants A traditional fan favorite with a long
  shelf life
• Opening Night Kick off another exciting season
  of Pirates Hockey as you present Opening Night
  complete with the first premium giveaway of
  the year
• Exhibition Figure Pre-game or between period
  exhibitions by future figure skating stars
  presented by Skating your company
• Adult/Kids Score-O Pirate fans will take their
  best shot on the ice to walk away with your
  product

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Promotions

• Team Bus Wrap Add your companys logo as part of
  the Pirates wrap on their official team bus,
  providing year- round visibility throughout the
  Northeast
• Power Play/ Brand your name with one of the
  most intense situations in the game
• Penalty Kill
• Dash for Cash Associate your company with the
  largest cash giveaway in Pirates history
• Blimp Drops Make it rain inside the Civic
  Center as our blimp drops promotional items
  affixed with your mark over the crowd
• T-Shirt Shot/Cannon Keep fans shouting for more
  as our mascot fires t-shirts into the crowd with
  your companys name and logo along with the
  Pirates logo
• Location Wristband Designed to help children
  find their seat if they become separated from
  their parents. Put your mark on a childs
  wristband
• Five Goals Attach your company name to an
  already memorable night with a giveaway to each
  fan who saw the Pirates score 5
• Photo Area A definite picture on the fridge at
  home. Attach your logo as adults and children
  alike will have their picture taken as a member
  of the Pirates
• Pirates Alumni Align your company with the
  Pirates of yesteryear
• Association

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Promotions

• VIP Discount Auto Center Tire Toss
• Purchase a tire during the game and toss during
  the second intermission
• Logo inclusion on tire and on-ice target
• On average, over 500 tires sold per game during
  the 2002-03 season!
• Dirtiest Car in the Lot
• Just hope they dont pick you. Each game,
  Pirates staff scour the lots and announce the
  dirtiest car. Winners receive a free
• car wash.
• Subway Stick Kid for the Night
• One child helps prepare the team benches before a
  pirates game.
• Child receives four tickets and t-shirt as a
  prize and is recognized before the game.
• Student Achiever/ Goals For Success
• Pirates players visit local area schools to talk
  about positive lifestyle choices and the
  importance of setting goals
• Children receive a discounted ticket offer for
  attending talk

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Portland Ice Arena

• The Portland Pirates have entered into a
  marketing partnership with the City of Portland
• and the Portland Ice Arena to provide even
  greater signage opportunities to our corporate
• partners. Built in 1984, the Portland Ice Arena
  serves as the official practice arena of the
• Pirates, and is also home to area youth and high
  school hockey teams, adult leagues,
• skating clubs and recreational skating programs.
  Approximately 70,000 people will visit
• the Portland Ice Arena this year as a participant
  in a PIA program or as a spectator of an
• event. These cost-effective programs reach an
  impressive number of active individuals
• and provide your company with a greater presence
  in the community.
• DASHERBOARDS
• 8 X 33 1,000 (plus production costs)
• ICE LOGO
• 10 X 10 1,500 (plus production costs)
• WALL BILLBOARD
• 4 X 4 800 (plus production costs)

34
Portland Junior Pirates

• Starting with the 2003-04 season, the Portland
  Pirates and the Maine Hockey Group have created a
  junior hockey team named the Portland Junior
  Pirates. The team will be comprised of players
  15-20 year old who will compete in an independent
  schedule of 60-65 games against other junior
  hockey teams in both the United States and
  Canada. The program will help prepare players
  for college and give exposure to hockey scouts
  and recruiters. The Junior Pirates will play at
  the Biddeford Ice Arena in Biddeford and expect
  to play 30 home games there this season. The
  sponsorship opportunities are a cost effective
  way to increase brand awareness in Southern
  Maine, New England and Canada.
• JERSEY LOGO 5,000
• HELMET LOGO 2,500
• DASHERBOARD 1,000 (plus production costs)
• WALL BILLBOARD 600 (plus production costs)
• For other marketing opportunities with the
  Portland Junior Pirates and Maine Hockey Group,
  visit www.portlandjuniorpirates.com.

35
NHL Exhibition Game

• On Saturday, September 27, the Portland Pirates
  will host an NHL Pre-Season exhibition
• game featuring the Pirates NHL Affiliate, the
  Washington Capitals vs. the Pittsburgh
• Penguins at the Cumberland County Civic Center.
• PRESENTING SPONSOR
• TITLE SPONSORSHIP OF EVENT
• LOGO PLACEMENT IN ALL RELATED ADVERTISING
• FULL PAGE PROGRAM ADVERTISEMENT (COMPLIMENTARY
  PROGRAM DISTRIBUTED TO EACH FAN IN ATTENDANCE)
• PUBLIC ADDRESS MESSAGE CENTER ANNOUNCEMENTS
• TWENTY-FIVE (25) ADULT MAIN DECK SEATS
• OPPORTUNITY FOR PRE-GAME RECEPTION IN CAPTAINS
  CLUB
• PRODUCT DISPLAY/SAMPLING OPPORTUNITIES
• CEREMONIAL PUCK DROP TO BEGIN EXHIBITION GAME
• CONSIDERATION 4,000
• CONTRIBUTING SPONSOR
• LOGO PLACEMENT IN ADVERTISING

36
Consideration

• SIGNAGE
• Dasherboards Wall WrapSignage 17,000
• 8 x 30 (pair) 12,000
  Hot Air Balloon 10,000
• 5 x 30 (pair) 7,000
  Player Bench 5,000
• Ice Surface (4 x 10) 9,000
  Penalty Box 2,500
• Main Scoreboard 12,000
• Player Jerseys 11,000
  Pirates Blimp 6,500
• Player Helmets 11,000
  Team Standings Board 4,500
• In Corner Banner 7,500 Three
  Stars Board 3,500
• Zamboni 17,500 Zamboni
  Awning 10,000
• Pre-Game Opening 2,500
  Spotlight Box 4,500
• Step Signage/Aisle 4,500 Player
  Entrance Awning 5,000
• Shots Clock 5,000 Hall
  of Fame Display 5,000
• Press Box 4,500
• BACKLIT SIGNAGE

37
Consideration

• 
  SPYGLASS
• Back Outside Cover Full Color 4,000 Half Page
  Two Color 1,500
• Inside Front Cover Full Color 4,000 Half Page
  BW 1,200
• Full Page Full Color 3,000 Quarter Page Full
  Color 1,100
• Full Page Two Color 2,400 Quarter Page Two
  Color 1,000
• Full Page BW 1,800 Quarter Page BW
  750
• Half Page Full Color 1,800 Eighth Page BW
  300
• 
  PIECES OF EIGHT GAME DAY PROGRAM INSERT
• Front Cover Banner Full Color 3,500
• Back Cover/Full Page Full Color 5,000
• Center Roster Banner Full Color 3,000
• Quarter Page Banner Full Color 2,500
• POCKET
  SCHEDULES/SCHEDULE POSTERS
• Full Half Panels, logo placement. . . . . . . .
  . . . . Full Color, price determined by print
  run. . . . . . . . . . . . . .
• TICKET
  PACKAGES
• Own-A-Game 20,000

38
Portland Pirates DemographicsThe Most Powerful
Market in Northern N.E.

• The Portland Pirates enjoy solid fan support,
  averaging close to 5,000 fans per
• game drawn from Maine and New Hampshire.
• With a loyal base of season ticket holders, a
  strong family orientation and a
• market leading base of young fans, the Pirates
  offer highly valued
• demographics.
•  
• Gender
• 50 male
• 50 female
• Age
• 21 14 and under
• 15 between the ages of 15 and 24
• 47 between the ages of 25 and 54
• 17 55 years of age or older
•  
• Income
•   27 of fans earn 20,000 - 39,000 annually

• Population 560,000
• (60 mile radius 3 counties)
• Households 250,000
•  Typical Resident
• White 98
• Married 60
• With at least 1 child 36
• Professional/Technical 25
• Median household income of 35,000
• Median age of 47
• Viewing/ Lifestyle habits
• 35 of households watch sports on TV
• 30 have workshop in the home
• 28 have a military vet in household
• 60 own a CD player
• 45 use a PC

39
AHL Demographics

• The American Hockey League offers a diverse and
  expanding fan
• base which presents attractive and relevant
  business marketing
• opportunities. From die-hard hockey fans to
  those seeking high
• quality and affordable entertainment, AHL fans
  include families,
• businesses, service clubs and youth groups. With
  a strong presence
• in 28 markets, the AHL can provide significant
  brand visibility.
• Below is a profile of the AHL fan
• 55 of fans are male, 45 are female
• 49 of fans have a college education
• 30 of the AHL fan base consists of children 13
  and under
• Participation in ice hockey in the US has
  increased 110 since 1985
• Participation among women has increased 236 in
  the US over the past three years

40
Testimonials

• The Portland Pirates and the AHL understand the
  importance of building
• strong relationships that are founded on shared
  values and long term
• interests. Here are some remarks from corporate
  supporters.
• We couldnt be more pleased with the results
  weve seen in such a short period of time. As a
  small, locally owned Maine company we realized
  that a much broader marketing opportunity existed
  than just within the confines of Cumberland
  County Civic Center. The Pirates organization
  has been instrumental in helping us achieve a
  much stronger presence and greater credibility
  throughout Maine. Working in partnership with
  the Pirates means more than just a sponsorship to
  Casco Bay Brewing Company. It means a
  realization of increased sales and awareness.
• - Chip Brewer, Director of Sales, Casco Bay
  Brewing Company
• The names Portland, Pirates and Pepsi, just seems
  to go together.  The Maine Family-owned business
  of Seltzer Rydholm, Inc., bottlers of
  Pepsi-Cola and Schweppes products is proud of its
  Corporate sponsorship of the Portland Pirates.
  We believe the Pirates hockey team promotes a
  positive local community image of exciting ice
  hockey and great family entertainment. This is
  exactly the type of image Seltzer Rydholm Inc.
  seeks to be affiliated with.  That's why we say "
  Pepsi and the Pirates are the two best things on
  ice.
• - W. Marcus Day, Corporate Sales Marketing
  Manager, Seltzer Rydholm, Inc.
• "Partnering with the Pirates is an effective way
  to reach your audience in a relaxed atmosphere.
  Plus, it gives you the opportunity to support the
  home team while treating your employees to
  discount tickets, special company name night and
  other events. It's a win-win situation for
  everyone.
• - Linnea Olsen, Director, Corporate Relations,
  UnumProvident Corporation

41
Portland Pirates Partners Sponsors
1330 Dental Associates Advantage Linen AJ
Kennedys AJ Wright Allied Home
Mortgage Amatos Anthonys Italian
Kitchen Atlantic Sportswear Bangor Savings
Bank Bay Club Better Hockey
Magazine Bleachers Sports Bar Bud Light Casco
Bay Brewing CBE Technologies Classic Chassie
Car Wash CN Brown Correct Building
Products Country Kitchen Cumberland
Farms Custom House Mortgage CVC
Catering Davids Creative Cuisine Dawson,
Smith, Purvis Bassett DiMillos Floating
Restaurant Dodge Dunkin Donuts Executel Exete
r Hockey School Exhibit Source Garelick
Farms H.P. Hood Hannaford Healthy Maine
Partnerships Hewins Carlson/Wagonlit HMS
Host House of Lights IKON Office
Solutions Irving Oil IWORX J.S.
McCarthy/Graphic Color Jokers Family Fun
Games Jordans Meats Key Bank KFC Kinkos Ki
wanis Labatt Labor Ready Leavitt
Parris Lilleys Limousine Lindenmeyr
Munroe Mad Science of Maine and New
Hampshire MTSC Mainebiz Maineline Margaritas
Mercy Hospital Michaud Distributors Midas Mode
rn Woodmen of America NAPA Auto
Parts Nationsrent Nonesuch River Golf
Club Oakhurst Dairy ONaturals Paul G. White
Tile Co. Pepsi Pine Tree Networks Piscopos
Bakery Play-It-Again Sports Poland Spring
Water Portland Harbor Hotel Portland House of
Pizza Portland Ice Arena Portland Press
Herald RCM Re/Max Rent-A-Center Reynolds
Motorsports Rivalries Romeos Sams Italian
Sandwich Sebago Brewing Co. Skillful
Vending Smoothie King Stanley Steemer State
Farm Subway Sugarloaf/USA TownePlace
Suites U-Haul Unifirst UNUM Provident US
Airways US Army Verizon Wireless Video
Jam VIP Discount Auto Center WA Messer WJAB
42
Contact Information

• For more information regarding sponsorship of the
  Portland
• Pirates, please contact
• Brian S. Petrovek
• CEO
• Portland Pirates
• 531 Congress Street
• Portland, ME 04101
• Telephone [phone] x315
• Cellular Phone [phone]
• Facsimile [phone]
• E-Mail bpetrovek_at_portlandpirates.com
• Paul Neuner
• Director, Corporate/Promotional Marketing
• Portland Pirates
• 531 Congress Street
• Portland, ME 04101