Moving towards Sustainable Transport Carrots

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Moving towards Sustainable Transport Carrots
Sticks
Paul Smith Coordinator Sustainable Transport 31
May 2004
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City of Port Phillip

• Inner City Melbourne municipality, located along
  the north eastern edge of Port Phillip Bay
• Diverse and cosmopolitan community comprising
  residential, commercial and industrial land uses
• Melbournes premier playground
• Mature transport network established road, rail
  and light rail infrastructure mostly designed in
  19th century

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City of Port Phillip cont

• Population 78,000, up 8.4 (6,000 people)
  compared with MSD 7.8 between 1996 and 2001

• Age profile dominance of 25 34, decrease in
  65

• 4,810 new dwellings constructed (1996 cf 2001)

• Car ownership is lower. 68 vs 84 MSD,
  Proportion of households without cars has dropped
  15 (from 23 to 18 of all households) (1996 cf
  2001)

• Number of vehicles increased 5,425 or one car per
  new person!

• CoPP has 2x public transport mode share (28 vs
  13) and 2.5x walk / cycle mode share (9.4 vs
  3.9)

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Data Summary
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Impact of Data Analysis
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Traditional Supply Management Approach

• Tendency to build our way out - concentration
  on parking and traffic supply management
  techniques, such as increasing and rationing on
  and off - street parking, widening roads, more
  efficient intersection management and operation,
  etc, etc

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Solution Port Phillip Target Demand Management
Parking Demand contd
Concentrate on the demand side of the travel /
parking equation
Mission To encourage residents, business
people, organisational staff and visitors to
exchange some of their vehicle trips for walking,
cycling and public transport trips wherever
possible
Reduce the competitive gap between the private
vehicle and other sustainable transport modes
such as walking, cycling and public transport
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Sustainable Transport Framework

• Competitive Gap reduced by introducing carrot
  (incentive) policy for walking, cycling and
  public transport and stick (disincentive)
  policy for cars simple!
• Carrot Policy - Sustainable Transport Principles
• - provide Priority
• - improve Facilities and Connections
• - improve Safety and
• - increase the Profile
• of walking, cycling and public transport,
  compared against the car
• Thus, develop active and resourced bicycle,
  walking and public transport strategies

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Sustainable Transport Framework cont

• Other Infrastructure based - Improving
  Walkability legibility demonstration
  project Clarendon Street, high quality bicycle
  storage facilities with superior customer
  service, Greenlight project
• Non-infrastructure based (education / promotion /
  profile) programs-
• - Walk and Talk series
• - Green Transport Plan Commuter Club (annual
  prepaid tickets _at_ discounted rate with interest
  free loan for commuter public transport)
• - Streets for Living - planned and targeted
  communications strategy
• - Walking School Bus
• - TravelSmart
• Advocacy (profile) State and Federal
  concentrate on funding public transport with
  lesser efforts on walking and cycling

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Sustainable Transport Framework cont

• Stick Policy - Parking / Transport Policy to
  discourage / reduce the number (or length) of car
  trips

• Parking / Transport Policy Tools

• Planning Scheme - bicycle facility
  provision lockers, showers, etc

• Parking limitation polices - Port Phillip
  commencing introduction of office parking
  limitation policy 2.0 spaces / 100 sqm in
  certain locations. Planning Scheme dictates 3.5

• No Parking Permit Policy blanket
  policy for all new residential development
  irrespective of off street supply on on street
  demand

• Reduced Car parking Residential
  Development Policy Currently preparing policy
  to consider lower (and nil) off street parking
  provision

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Moving Towards Sustainable Transport
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Sustainable Transport Homework
Each journey of a thousand miles begins with one
step, so walk to the shops!