Randi Lachter, MPH

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(No Transcript)
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Promoting Quitlines and Preparing for Call
Increases

• Randi Lachter, MPH
• Manager of Policy Initiatives
• Webinar Promoting Cessation Around the Federal
  Tobacco Tax Increase
• March 5, 2009

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Key Messages

• Promoting quitlines during policy change can
  increase quit attempts
• NAQC has readily available resources
• Suggestions for estimating impact on call volumes
• Strategies for handling increased call demand

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Promoting Quitlines During Tax Increases

• Quitlines potential role
• Background and resources
• NAQC Playbook www.naquitline.org/playbook
• Framing the Cessation Message
• Collaboration Strategies
• Preparing for Implementation
• Ideas and Strategies
• Tracking Success
• Tips to Prepare for a Tax Increase
• NAQC Fact Sheet -- Tobacco Tax Increases
  Promoting Quitlines to Maximize the Cessation
  Benefit

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Estimating Increase in Quitline Calls

• Factors to consider
• Current price
• Prevalence rate
• Level of planned promotion
• Media coverage
• Tobacco-related policies and timing
• Others
• Working with service providers
• Examples
• NAQC Resource
• Playbook section on Tracking Success

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Handling Call Surges

• Monitor and adjust level of promotions as needed
• Develop a contingency plan with quitline service
  provider
• Options to consider include staffing, service
  level and technology approaches
• NAQC Resource
• Playbook section on Preparing for Implementation

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Increases in State Tobacco Taxes

• Promoting quitlines
• Advocating for additional quitline funding
• NAQC Resource
• Issue Paper Tobacco Cessation Quitlines. A Good
  Investment to Save Lives, Decrease Direct Medical
  Costs and Increase Productivity

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Summary of Resources

• Playbook
• www.naquitline.org/playbook
• Fact sheet - Tobacco Tax Increases Promoting
  Quitlines to Maximize the Cessation Benefit
• http//www.naquitline.org/pdfs/NAQC_FactSheet_Tob
  accoTaxIncreases.pdf
• Issue Paper Tobacco Cessation Quitlines. A Good
  Investment to Save Lives, Decrease Direct Medical
  Costs and Increase Productivity
• http//www.naquitline.org/pdfs/NAQC_IssuePaper_To
  baccoCessationQuitlineAGoodInvestment.pdf

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For Additional Information

• Contact Randi Lachter at
• rlachter_at_NAQuitline.org