The Ohio State University South Centers

1
The Ohio State University South Centers

• Linking Research and Entrepreneurial
  Commercialization

2
Introduction

• Why Commercialization Fails
• Phases of Commercialization
• State of Ohio Entrepreneurial Initiative
• Case Study on University/Entrepreneurial Research
  Linkage
• Conclusions

3
Why commercialization fails.

• Access to funding
• Access to expertise
• Failing to recognize need for project abandonment
• Failing to identify change of strategy
• Access to adequate informational resources

4
Commercialization Process

• Idea
• Market Analysis
• Research/Validation
• Intellectual Property/Protection
• Business Planning
• Prototype/Design Beta Testing
• Marketing Plan
• Launch

5
Commercialization Phases
6
Ohios Support for Entrepreneurs

• Entrepreneurial Signature Program (ESP)
• Program Purpose significantly increase the
  technology-based entrepreneurial
  commercialization
• The OSU South Centers has received 2.1 million
  for commercialization of Agbioscience innovations

7
ESP Process - Preparation

• Establish and develop the following criteria
• Industry Problem Identification
• Innovations Solution Identification
• Project Milestones Established
• Determination of ESP proposal and components
• Business Plan or Concept Paper
• Financial Projections
• Capital Access Plan
• Service Provider Identification

8
Case Study - Around the World Gourmet

• The Project Partners
• CEO Around the World Gourmet
• The Ohio State University College of Food Science
• The Ohio State University South Centers
• The Entrepreneurial Signature Program
• The Center for Food Technology
• SBIR Submission

9
Case Study - Around the World Gourmet

• The Problem
• ATWG recognized the market need for a high
  quality gluten-free baked good, particularly for
  Celiac disease patients.
• The company did not have the expertise or
  capability of conducting research necessary to
  discover the process and ingredients for a high
  quality good.

10
Case Study - Around the World Gourmet

• The Outcome
• Development of proposals and business plan.
• Received 40,000 for the following activities
• 35,000 research CFAES
• 5,000 CIFT membership to obtain an additional
  25,000 of research funding
• SBIR submission assistance from CFAES

11
Universitys Role in Commercialization

• Supporting commercialization of research
• Build collaborative efforts
• Create systematic approaches for information
  seeking behaviors
• Academic
• Market
• Business