Goa Tourist Segmentation : A Study

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Goa Tourist Segmentation A Study
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Customer Analysis Foreign Traveler
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Customer Analysis -Foreign Traveler Summary

• 53 Goa Arrivals 61 Goa Bed nights by top 5
  Countries UK, US, France , Germany Australia
• 25-30 of British Australians coming to India
  consider Goa a must see
• Male tourist , usually travelling with
  spouse/significant other
• Lots of them travel along with friends/colleagues
• US preference to travel with siblings and other
  family members
• UK preference to travel with children below 16
• Lots of Professionals Private Service Employees
• Growing segment of middle aged traveler
• Long Stay, usually a fortnight
• Majority do not take package tours. Those who do
  usually prefer customized packages
• High average expenditure of around 20 K, majority
  stay in 4 star above
• Booking through Internet or Agent
• Usually on a repeat visit
• Will recommend to friends and family
• Source Ministry of Tourism, Government of India
  

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Foreign TravelerArrivals

• 53 of Goa Arrivals from Top 5

61 of Goa Bed Nights by Top 5

• Most of UK Australian visitors to India have
  Goa on Must-See

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Foreign Traveler Profile

• General Profile of Goa Visitor

• Interesting Statistics of India Visitor

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Foreign TravelerBooking Preference Mode

• Preference for Packages

• Mode of Booking Used

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Foreign TravelerCompanion
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Customer Analysis Domestic Traveler
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Customer Analysis -Domestic TravelerSummary

• Out of the 25 lakh people that come to Goa, 85
  are domestic
• Primarily male
• Majority of them from Maharashtra, West Bengal,
  Karnataka, Gujarat, Kerala
• A weekend to a weeklong stay
• Short stays from visitors in neighboring states
  like Maharstra
• Business men, professional or private service
• 10 or say 2.5 Lacs falls in high income bracket
  , likely to stay in a starred hotel
• Most of them not on a package tour, brought from
  an offline agent. However internet is emerging as
  an important medium since 39 of all leisure
  travelers from metros in India are online
• Online booking done usually by young people
• Around 55 of online leisure travelers in India
  belong to age 18-28.
• Another 30 belong to 29-42 age group.
• Key motivation for around 55 of online leisure
  travelers in India is entertainment
• Sources Ministry of Tourism , Government of
  India Forrester Research

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Domestic TravelerProfile Arrivals

• Arrivals from States

• Profile of Goa Visitor