SNB REACT

1
SNB - REACT

• 05 October 2009
• Skopje, Macedonia

2
Introduction

• SNB React anti counterfeiting association
• Non-profit
• Our members- 150 well known companies
• Assist authorities
• Try to find most efficient way to fight
  counterfeit
• Service provider vs. right owners

3
Introduction

• Counterfeit worldwide industry organized by
  criminal organizations
• Right holders cannot combat this criminal
  phenomenon alone
• Balkan countries should join forces (EU)

4
Challenges

• In the Balkan area fight against counterfeit is
  difficult
• ? Lack of legislation and experience
• Use the legislation more creatively
• The fight of counterfeit has started the past
  few years

5
Challenges

• ? Raise awareness among public
• Most economys in the Balkan are not very strong
• Tendency to approve the sale of counterfeit
• The infringers are justified!
• Raise awareness among authorities of the
  importance and possibility of fight against
  counterfeit
• Loss of revenues
• Protection of consumer a.o.

6
Legislation

• National legislation in line with EU regulation?
• Border enforcement
• Market Surveillance
• Police

7
Border Enforcement

• Border enforcement most important tool to
  prevent the circulation of counterfeited goods
• Has to be a quick and simple procedure
• Right Owner submits a Customs Application
• ? Should be less formal (POA not notarized
  and apostle in all countries separately) they
  sign indemnity letter anyhow

8
Border Enforcement

• Simple counterfeit goods infringement
• Therefore long court procedures should be
  avoided!!
• Why go to court counterpart rarely challenges
  counterfeit nature
• Effect more costs, legal, storagea.o.
• For budgetary reasons, right owners drop cases
  when they are long and costly

9
Destruction of fake goods
10
Example of counterfeits
11
Infringement of trademarks
WIPO TM no. 426712
WIPO TM no. 730835
12
Conclusion

• Avoid long procedures,
• Apply simplified procedure!!!!
• Avoid storage costs (possible solution, own
  storage, React can assist)
• Destruction (uniformed way, recycling)
• Cross border information

13
Thank you

• SNB REACT - BALKAN
• Ms. Eli Mufisovski
• Dame Gruev nr 1
• Skopje - Macedonia
• Tel [phone]
• Fax [phone]
• emufisovski_at_snbreact.org
• reactbalkan_at_snbreact.com