IPG Emerging Media Lab

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IPG Emerging Media Lab

Accelerating Marketing Innovation by
Empowering Agencies and Brands
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(No Transcript)
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WHY NOW?

• BRAND MARKETERS TOP 10 WISH LIST
• 1 Deeper digital knowledge
• 2 More pull - less push
• 3 Leverage virtual communities
• 4 Lead by example
• 5 Chief Digital Officer - key indicator
• 6 Web2.0/social media savvy
• 7 Understand consumer/digital connection
• 80 Digital strength important/very important
• Almost half moving to digital savvy agencies

SAPIENT SURVEY SNAPSHOT ? 200 respondents ?
CMOs/Sr Marketing Execs ? Buying authority ?
Timeframe Summer 2008 ? Planning horizon 1
year
Digital insight is a strategic imperative
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WHY US?
AREAS OF EXPERTISE ? Broadband ? Video ? Mobile ?
Telematics ? Social Media ? Gaming Virtual
Worlds ? Digital Publishing ? Digital OOH
KEEPING YOU AHEAD OF THE DIGITAL
CURVE Comprehensive resources dedicated to
developing digital media competence for IPG
agencies and clients A safe, innovative way to
educate, inspire and empower brands in todays
dynamic new media realm Established
2006 Headquarters Los Angeles Partners and
clients educated influenced 4000
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WHAT SETS US APART?
Resource Center
FOCUSED EXCLUSIVELY ON YOUR SUCCESS IN EMERGING
MEDIA

EDUCATION AND TRAINING Examine new media trends
and demystify technologies in a casual, hands-on
immersion center thats a hub for industry
events RESOURCE CENTER Get new business support,
drive primary research, wow clients in a
cutting-edge space, and gain access to industry
allies and pilot programs that help your clients
leverage new media CONSULTING Interact with
forward-thinking specialists who understand
media platforms, consumer behaviors, and their
business implications THOUGHT LEADERSHIP Get
access to original insight through our
salons, Webinars, and publications to support
your emerging media efforts.
Education Training
Consulting
Thought Leadership
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EDUCATION AND TRAINING
A GUIDED TOUR OF THE DIGITAL MEDIA SPHERE ?
Web2.0 and Broadband Impact ? Mobile Marketing ?
Social Media Strategy ? Video Integration ?
Content Optimization ? Gaming Virtual Worlds ?
Digital OOH opportunities

• LANDSCAPE DAYS and TOPIC DAYS
• EDUCATE CLIENTS
• INSPIRE ACCOUNT TEAMS
• EXPOSE STAFF to core technologies, platforms and
  vendors
• BRAINSTORM
• INFORM you about game-changing ideas
• ENGAGE you in hands-on demos
• GUIDE you through structured concepting sessions
• CONNECT you with industry vendors and luminaries

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RESOURCE CENTER EVENT HOSTING
WELCOME TO THE DIGITAL NEIGHBORHOOD ? Present a
progressive face in an inviting place ? Shape a
memorable occasion for clients, influencers
others ? Tailor the media experience throughout
the space ? Invite play creativity ? Spur
introductions ideas

• SEE AND BE SEEN
• Shatter old school perceptions at a venue
  thats
  a technological and visual triumph in the heart
  of LA
• ENHANCE YOUR IMAGE as a digital insider
• POSITION CLIENTS as innovators
• INSPIRE PARTICIPANTS with a dynamic space
• ADD A NEW DIMENSION by integrating lab
  technology
• LET OUR STAFF manage logistics

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RESOURCE CENTER FOCUS GROUP TESTING
STATE-OF-THE-ART FACILITY ? Casual real world
atmosphere ? Digital living room kitchen ?
Modular play discussion areas ? Integrated
client viewing area ? Worldwide remote web
viewing ? Live recording of all events ?
Screen-capture solutions for activity playback
analysis

• GET UP CLOSE PERSONAL
• Count on our research professionals to manage
  every step
• SCREEN RECRUIT participants
• DEVELOP GUIDES SCRIPTS for moderators
• PREPARE SUPPORT Lab technology
• FACILITATE session monitoring recording
• CAPTURE/EDIT sessions on-screen behavior
• ANALYZE results
• PRESENT recommendations

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RESOURCE CENTER NEW SPACES
Dorm Room
Mobile Marketing Annex
Digital Out-of-Home Pavilion
On the Road Telematics Display with Hyundai/Kia
Concept Car
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CONSULTINGMINI LAB AND VISITING EXPERTS
ON YOUR TURF ON YOUR TERMS ? Customized to
educate client teamScaled version of an in-Lab
experience ? Hear from digital topic experts ?
Focus on topics technologies relevant to you ?
Inspire fresh thinking through hands-on
interaction with Lab technology ? Executive
seminars for senior management ? Educate large
client groups for a fraction of the cost of
visiting the Lab

• BRING THE MOUNTAIN TO MOHAMMED
• EDUCATE clients and staff with hands-on access
• INJECT innovative demos into meetings/events
• INTEGRATE technology more deeply into agency
  workflows
• GUIDE you through structured concepting
  sessions
• SUPPORT you with follow-up findings and
  recommendations

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THOUGHT LEADERSHIPPUBLISHING PARTNER -
Syndicate our Content

• Future of Media Blog
• Blog traffic 2,500 visitors and 5,000
  pageviews per month
• Monthly Newsletter
• POVs on Current Topics

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LAB TEAM
MEET YOUR EXPERTS We serve in dual roles as
onsite supervisors for lab activities, and
as industry specialists. On a daily basis,
we MONITOR ANALYZE category
landscapes IDENTIFY relevant technologies,
networks and vendors NURTURE industry
relationships COLLABORATE with agencies and
clients to define appropriate business
opportunities ASSIST AGENCIES in client
acquisition and retention DEVELOP Lab research
offerings ENGAGE key digital media channels to
present competitive packages for agencies and
clients EVALUATE RECOMMEND appropriate vendor
alliance opportunities
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SUMMARY OF BENEFITS

• INVEST NOW IN A LASTING FOUNDATION
• Engage the Lab in a commitment to your digital
  future
• Gain priority access to Lab facilities and
  experts
• Optimize your new media investments
• Leverage the value of proven know-how across
  employees and clients
• Capitalize on vetted, high-potential new media
  offerings
• Develop a media strategy thats holistic,
  research based and trials-driven
• Make emerging media a real priority that clients
  see, feel, and understand

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NEW BIZ KIT
Our goal is to facilitate your success in today's
dynamic media environment. If member agencies
need to strengthen media plans and business
pitches, position clients as digital leaders, or
gain insight to shape brand strategy, were only
a phone call or email away. Agencies can
choose from our menu of resources to help
introduce the Lab and offerings to clients



Virtual LAB ONE DECK (15 page PPT with case
studies sizzle reel optional)VIRTUAL LAB (10
min. live-cam Lab tour) KEY TRENDS IN DIGITAL
(via webinar) Fast path to new media marketing
insight EVOLVING VERTICALS (60 min.
presentation on your clients vertical) An
immersive session examining the most relevant
trends in their field. PARTNER MATCHINGEnrich
your new business pitches with access to the
Labs key industry contacts.
RFP SupportRFP SUPPORT (Via email or phone)
Well assist you to reveal critical issues and
recommend the most promising directions. BRAINSTO
RMING (Via email or phone) You can count on us
to provide you with dozens of innovative digital
campaign ideas to wow clients every time.
PITCH SPACE (Use of Lab space)Nothing shatters
old-school perceptions like a new business pitch
at the center of the new media universe at our
Lab in Los Angeles.
In Person LAB TOUR Spin your clients around the
center of the new media universe with a tour of
our Los Angeles facility. VISITING MEDIA GURU
We'll send the most knowledgeable pioneers from
the media frontier to speak directly to your
clients. TRAVEL LAB (The Lab. In a box. Sent
to you.Please allow three weeks preparation for
this offering.)