The Growth process: Our pursuit of growth excellence

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The Growth process Our pursuit of growth
excellence
C E C O R

• Question-based guiding you through Marketing
  discipline, from strategy through
  commercialization
• Iterative refine your answers as you proceed
• Knowledge-based better analysis, better
  questions, better outcomes!

Calibrateperformance
Exploregrowth
Realizevalue
Createideas
Organizeexecution
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Knowing when to ask the right questions
Calibrate
Realize

• How is our industry structured?
• What are the major market segments?

• How will you measure customer and GE impact?
• Are you meeting / exceeding your revenue and
  income plan?

Explore

• What opportunities exist in each attractive
  market?
• Which growth opportunities will I target?

Organize

• Is your go-to-market plan aligned with the ideas
  value proposition?
• Are you prepared to execute the plan?

Create

• What ideas do I have to capitalize on the growth
  opportunities?
• Which ideas will I launch?

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CECOR How does NPI relate?
CECOR Growth process to identify and realize
opportunities for increased revenue and margin
New Products
Complimentary
NPI Process for product creation and project
management
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NPI Tollgates