Car Manufacturing for the Future

1
Car Manufacturing for the Future

• Solutions for Mobility in the 21st Century
• Jan. 6 - 17, 2003

2
Motivation

• Concentration of car manufacturers 6-10
  manufacturers (1980 29 manufacturers)
• Traditional markets USA, Europe, Asia saturated
• Emerging Markets are the main growth potential
• Even the traditional markets are becoming a sum
  of niche markets
• Manufacturers are able to satisfy demand of
  smaller volumes of customized products
• Vehicles developed to regional demands become
  feasible

3
Regional Differences

• Differences in Customer Values
• Environmental Concerns
• Safety Concerns
• Technology Friendliness
• Importance of Status/Prestige
• Importance of Utility
• Estetics
• Complexity of Operation
• Regional Differences
• Speed Limits
• Traffic Congestion
• Regional Laws (Taxation, Environment)
• Local Content Requirements

4
Regional Differences

• Cost Factors

Gas
Insurance
COST
Engine Size
hp
Purchase Price
Tax
Weight
Emissions
mpg
Size
5
One Car for the World?

• Could there be a world car?
• One that satisfies the demands of all markets?
• A world car would be produced in extremely high
  quantities and thus be available at a very
  attractive price!
• What could this car look like?
• Would it adaptable to different markets?
• modular construction
• regional option packages
• Would it fit into different market segments in
  different countries?
• basic transportation vs. status symbol

6
Portfolio of International Cars

• Should there be a European Car, an American
  Car, an Asian Car?
• World markets have economic, ecological and
  cultural differences.
• What would the regional cars look like to address
  these differences?
• What would be their respective qualities,
  construction, features, etc. ?
• Design a model program for a globally operating
  car manufacturer.