Web Analytics

1
Web Analytics

• Why are we interested?
• Market intelligence
• Regional and overseas activity
• Some much needed metrics
• Whats currently done?
• Analog lthttp//www.analog.cx/gt
• AWStats lthttp//awstats.sourceforge.net/gt

2
Web Analytics

• Implementation
• Addition of counters
• Why are you setting cookies?
• Communication
• Involvement from marketing colleagues
• Identify
• Key market areas
• Critical times in the cycle

3
Web Analytics

• Practical examples
• Search engine queries from Poland
• Study Abroad interest
• Widening Participation analysis