Theme Parks and Attractions

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Theme Parks and Attractions
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Attractions Classifications

• Cultural Attractions
• Natural Attractions
• Events
• Recreation
• Entertainment Attractions

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Cultural Attractions

• Historical sites
• Archeological sites
• Architecture
• Cuisine
• Monuments
• Industrial sites
• Museums
• Ethnic
• Concerts and Theatre

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Natural Attractions

• Landscape
• Seascape
• Parks
• Mountains
• Flora
• Fauna
• Coasts
• Islands

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Events

• Mega-events
• Community events
• Festivals
• Religious events
• Sports events
• Trade shows
• Corporate

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Recreation

• Sightseeing
• Golf
• Swimming
• Tennis
• Hiking
• Biking
• Snow Sports

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Entertainment Attractions

• Theme Parks
• Amusement Parks
• Casinos
• Cinemas
• Shopping Facilities
• Performing Arts Centers
• Sport Complexes

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The Attraction Industry

• Fixed-location amusement parks attractions
  (U.S. 40 countries)
• Primarily private businesses
• 5.5 Billion in annual revenue (U.S.)
• 275,000 people employed seasonally (U.S.)
• 265 Million visitors annually (IAAPA)

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Knotts Berry Farm

• Americas first theme park
• 150 acres
• Live shows, rides family adventures
• Wild West Snoopy focus

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Disneyland

• 1955
• Anaheim, California
• Themed settings of rides in addition with shows,
  shops, and restaurant
• Focus on adventure, history, science fiction, and
  fantasy
• Immaculate cleanliness

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Disney World

• Orlando, Florida
• Magic Kingdom, Epcot, MGM Studios Animal
  Kingdom
• Magic Kingdom
• 17 Million visitors annually

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The Vacation Ownership Industry(Formerly Known
AsTimeshare)
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Why Vacation Ownership?

• Fastest growing Segment of the Hospitality
  Industry
• Virtually 100 Leisure Oriented
• Broad Opportunities
• 9 HQs in Orlando

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Why Vacation Ownership?

• Stay with family friends
• Limited to where they live
• Not the best scenario
• Buy a vacation home or villa
• Use traditional lodging accommodations
• Buy a share of a resort at todays market value
• Ability to exchange/travel other places
• Often full resort features
• Buying at todays prices
• Some offer deeds/ability to gift or bequeath

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Headquarters

• Tempus
• Island One
• Fairfield Resorts
• Marriott Vacations
• Westgate Resorts
• Hilton Grand Vacations
• Starwood/Vistana
• Sunterra
• Disney

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Ability to be Flexible

• Misconception that timesharing/vacation ownership
  is rigid and inflexible
• Resort Condominiums International (RCI) and
  Interval International (II) permit sharing and
  exchanging all over the world
• You pay membership fees, per transaction fees for
  exchange, and possibly other fees as well

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Income Stream

• Unit Sales
• Food Beverage
• Unit Rental Pool
• Unsold Unit Rentals
• Homeowner Association
• Mortgage Income
• Annual Maintenance Fees

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Traditional Hospitality

• VP Resorts
• GM
• Asst GM
• Security Mgr.
• Security H/H
• Director of Housekeeping
• Housekeeping Mgr.

• Housekeeping Sup.
• Inspectors
• Housemen
• Housekeepers
• Director of Laundry Ops.
• Laundry Mgr.
• Laundry Sup.

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Market Differences

• Tour Generation
• Selling Real Estate
• Association Management
• Mortgage Services

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Association Mgmt.

• VP Association Management
• Director of Finance
• Manager of Collections
• Director of Owner Services