Applications for Social Networking

1
Applications for Social Networking

• Samantha Lo

2
Outlines

• Some statistics
• How do people use social networking applications?
• Features of those applications
• Some social networking websites and their traffic
  volume
• Social networking engines

3
Some statistics

• 78 of UKs online population uses social
  networking applications
• 5.8 hours/visitor in August
• 23.3 visits/visitor in August
• 45 of Germanys online population uses social
  networking applications
• 70 of China's online population regularly uses
  instant messaging
• 48 of American younger users say they learn
  about new entertainment through community, review
  and video sharing sites and blogs.
• The largest age group for both Facebook and
  MySpace is 35-54 year olds.
• of Facebook users age 55 of users age 12-17
  years old
• The average YouTube user in the US is not a
  teenager but a 39 year old.

http//www.scenta.co.uk/Gadgets/1707214/78-of-uks-
online-population-social-network.htm http//www.co
mscore.com/press/release.asp?press1737 http//www
.latimes.com/business/printedition/la-fi-texting31
oct31,0,7223153.story?collla-headlines-pe-busines
s http//www.media-screen.com/ http//publications
.mediapost.com/index.cfm?fuseactionArticles.showA
rticleHomePageart_aid60649 http//www.mad.co.uk/
Main/Home/Articlex/e62e1524cf9d43acb900cac973c3e3e
8/Social-networking-and-the-50-plus.html
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How do people use the social networking
applications?

• Connections with your friends
• MySpace, Friendster, Facebook
• Buy friends???
• Online dating service
• Business social networking
• Business directories, Ryze, LinkedIn
• Medical applications
• pharmaceutical companies, exchange research
  results

http//en.wikipedia.org/wiki/Social_networking B.
Wellman, J. Salaff, D. Dimitrova, L. Garton, M.
Gulia, C. Haythornthwaite, Computer Networks as
Social Networks collaborative works, telework,
and virtual commuinity, Annu. Rev Sociol. 1996,
22213-38
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How do people use the social networking
applications? (cont)

• Classification of users
• Create your own group space
• Business network, school, geographic districts
• Recommender systems
• Finding support online, finding advise
• Cooperative work
• Working groups
• Online focus group for marketing

http//en.wikipedia.org/wiki/Social_networking B.
Wellman, J. Salaff, D. Dimitrova, L. Garton, M.
Gulia, C. Haythornthwaite, Computer Networks as
Social Networks collaborative works, telework,
and virtual commuinity, Annu. Rev Sociol. 1996,
22213-38
6
Social networking services

• Constrains of lack of present
• Facilitates social control
• Allow users to interact
• Asynchronous
• Email, blogging, discussion group, internet
  forum, blogs, wikis
• Real time
• IRC, ICQ, video conferencing, google talk, MSN
• Text-based
• Email, Chat, messaging
• Multimedia
• Video sharing, voice chat, file sharing

http//en.wikipedia.org/wiki/Social_networking B.
Wellman, J. Salaff, D. Dimitrova, L. Garton, M.
Gulia, C. Haythornthwaite, Computer Networks as
Social Networks collaborative works, telework,
and virtual commuinity, Annu. Rev Sociol. 1996,
22213-38
7
Some social networking websites
http//en.wikipedia.org/wiki/List_of_social_networ
king_websites
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Traffic and page views
http//www.alexa.com/
9
Business purpose
http//www.marketwatch.com/news/story/story.aspx?g
uid7B118AEE94-321E-405A-B824-9463492785BF7Ddis
trss http//www.gobignetwork.com/profiles/Anthony
-Harris.aspx http//www.searchenginejournal.com/li
nkedin-takes-on-xing-or-the-other-way-around/4328/
http//www.ecademy.com/node.php?id71487
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Traffic and Page views
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Social Network Engines
http//en.wikipedia.org/wiki/Social_networking
12
Thank you!
More reference - Tracing the Evolution of Social
Software http//www.lifewithalacrity.com/2004/10/t
racing_the_evo.html