Cartchup Fries and Ketchup holder for YOUR car

1
Car-tchup Fries and Ketchup holder for YOUR car

• Need
• Sixty percent of drivers admit to eating while on
• the road
• In 2002, 1.5 million car crashes involved some
  type of driver distraction
• Upholstery damage due to spilled food is costly
  and time consuming to repair
• Problem Create an inexpensive bracket with a
  car nonspecific mounting system to hold a carton
  of french fries and a small container of ketchup.
  Must improve overall safety of the hungry
  driver.

2
Existing Products

• Standard Cup holder
• Holds your drink
• No ketchup

• Combo Caddy
• Bulky
• Expensive (19.95)

3
Concepts

• Vent-mount fries and ketchup holder? Clips to
  vents of car
• Suction-cup window-mounted fries and ketchup
  holder? Car-nonspecific
• 3. Slim Jim sill-mount fries and ketchup
  holder for YOUR car? Tab slips between window
  and seal to hold the rest of the device

4
Evaluation

• 1. Vent-mount ? Car non-specific??
  Inexpensive?? Foody Odour.
• 2. Suction mount? Cannot roll down
  windows? Impedes Visibility
• 3. Slim Jim-mount? Near-universal mounting?
  Inexpensive to manufacture? BEST OPTION

The best option for the Car-tchup Fries and
Ketchup holder for YOUR car is the Slim
Jim-mount, shown below. It improves safety, is
low cost, and can even fit in a glove compartment.