Financial Education

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Financial Education

• Time to Take Action

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Please note!
Due to the multimedia nature of this presentation
we are unable to provide most of the content in
print form... you shoulda been there! ? For
further information, please contact
Paul Stoddart HBOS Employee Equity
Solutions PaulStoddart_at_HBOSplc.com
Mark Sheppard Copperfield Communication
LLP mark.sheppard_at_copperfieldcommunication.co.uk
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Agenda

• Setting the Scene
• The Business Case
• The Challenges
• Options and Experience
• Our Solution

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FSA

• Financial education in schools
• Financial education in the workplace
• National financial information/advice service

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Thoresen Report

• Review
• Money Guidance
• Distinguished between information and advice
• Pathfinder (planned January 2009)

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Is it worth worrying about?

• Employee output improvements
• Better ROI on employee benefits
• Cost of doing nothing?!

The Business Case
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Inertia (A) Organisational Barriers

• Regulation education vs. advice
• Skills required varied and unusual
• Whos job description?
• Unclear objectives and measurements
• What is the cost/benefit?
• Audience diversity and complexity
• Lack of examples what is best practice?

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Inertia (B) Implementation Challenges

• Scalable big companies and many employees
• Efficient minimise internal resource requirement
• Engaging keep the audience interested!
• Contextual not consumers- link to the business
• Supportive where are decisions made?
• Personalised making it relevant

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Creating the Model
Online
Offline
Online
Offline
Online
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Our Solution
Welcome to IN POCKET
The Digital Financial Capability Network
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Lets have a look...
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Mark Sheppard Copperfield Communication
LLP mark.sheppard_at_copperfieldcommunication.co.uk
Paul Stoddart HBOS Employee Equity
Solutions PaulStoddart_at_HBOSplc.com
Thank You.