SUCCESS STORIES

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SUCCESS STORIES

• International best practice examples in small
  scale entrepreneurship

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Why use Success Stories?

• Using the value of exemplarity
• Being concrete and using images
• Arousing new ideas
• Analysing success factors

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Preliminary remarks

• The limits of such an approach
• Focus in international markets
• Limited sources of information
• Not necessarily replicable in Uzbekistan

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UGANDAinformation sharing in rural areas

• Samailie Byabagambi, a chicken feed supplier
• Need access to sources of information to find new
  business opportunities
• Bought a computer and assisted to trainings
• Developed her activity, bought a second computer
  to open an information centre
• Now she helps other women in finding the
  information they need

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HAITIOriginal craftwork

• Pierre Fougere Cherisme an Haitian artisan using
  sequin and beads
• He transforms simple used rum and whiskey bottles
  into decorative objects (jars, plates, etc.)
• He found a European fair trade shop that agreed
  to present his products through Internet
• Now he has 25 apprendices working with him and
  his products are signed

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HAITIOriginal craftwork
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ALBANIATraditional mode

• Jelitsa Lazareska makes traditional
  hand-embroidered wedding costumes, mostly for
  local weddings
• The war had an impact on the buying power of her
  traditional Albanian clients
• So she decided to look for other international
  opportunities
• She could distribute her products through a fair
  trade network and diversify her activity
• Now with her 10 employees she creates dresses as
  well as nice pillows and tablecloth

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ALBANIATraditional mode

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MACEDONIAModern vitrum

• This Macedonian husband and wife team works with
  thermofusion glass, a simple and contemporary
  technique with glass
• Working in local architecture they were trained
  by local artisans
• They developed a modern line of products that are
  proposed in the Internet through different
  international shops
• They even proposed their objects in the New York
  International Gift Fair presenting world products

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MACEDONIAModern vitrum

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BRAZILEmbroidery fair

• Eduardo Borduoro is a small artisan living in the
  agricultural area of Ouro Preto specialised in
  handmade fine embroidery with pure linen
• Every week he convinced his colleagues to
  gathered in a small market place in Belo
  Horizonte
• He bought a lap-top to access the international
  market and improve his know-how. He received the
  support of the e-commerce Sector of the Ministry
  of Industry
• Today this market is one of Brazil's largest
  open-air markets for arts and crafts
• 70.000 visitors coming from Brazil and even from
  abroad. 3.500 stands

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BRAZILEmbroidery fair

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ECUADORCommunity Tourism

• A group of 40 small local communities gathered to
  create a Community Tourism association, the Runa
  Tupari Native Travel that works on a democratic
  basis
• They requested the support of the National
  association of native guides and rural Hostels
• They offer tours, treks, and lodging in local
  homestay
• One of their focus is eco-tourism activities
• They are now referenced in various eco-tourism
  guides and general tourism guidebooks

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ECUADORCommunity Tourism

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UZBEKISTANAny ideas?

• What product could be developed in Uzbekistan?
• How to get access to international networks of
  distribution?
• How to use fair trade and eco-production to
  develop a brand?