Developing Entrepreneurship Skills in the Context of Higher Education

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Developing Entrepreneurship (Skills) in the
Context of Higher Education

• Dr. Andrea Frank
• Cardiff University
• CEBE Entrepreneurship Project Co-ordinator

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Why?

• Yet another set of skills?
• Changing employment market
• Widening HE mission more focus on employability
  
• Government agenda for a more entrepreneurial
  workforce to
• Stay competitive
• Address economic, social and environmental issues
  in flexible and effective way

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Entrepreneurship Skills Education in HE

• Fairly young, but booming
• Different program foci
• Research, academic orientation
• Practice startups, business planning, training,
  skills acquisition
• Institutional setup and structures
• Mainly In business schools
• Integrated dual model
• Independent dualist model

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What do we mean by Entrepreneurship in the Built
Environment?

• Traditional practice /consultancy in area of
  professional specialisation.
• Non-traditional specialist businesses (such as an
  architect opening a specialty touring/study visit
  office or computer-aided design training
  consultancy)

• General business ventures (web-design, marketing,
  etc)
• Social entrepreneurship Uses imagination and
  drive to Improvement of environmental/social
  conditions (mission) not for private profit

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Entrepreneurship Teaching Learning

• Skills
• general business skills (marketing, time
  management, project management)
• Idea development, imagination, creativity
• People skills, motivation, negotiation,
  leadership
• Attitudes and Behaviour
• Recognising need and opportunities
• Taking ownership
• Drive to make a difference, change
• Self-belief, confidence, enthusiasm

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How?
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Supporting Entrepreneurship - Curriculum

• Make explicit links between skills and
  entrepreneurship
• Discuss career paths including self-employment
  and entrepreneurship
• Be a role model and develop opportunities for
  partnership projects (industry/ community)
  where students have both responsibility but also
  freedom to release their enterprising creativity
  to effect change
• Support live projects, student run consultancies
• Stimulate creativity and idea development

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Support Entrepreneurship - Institution

• Provide staff training
• Provide financial support for projects
• Guest lecturers
• Promote Joint degree programs (Bachelor of
  Surveying and Commerce/Entrepreneurship at Curtin
  University of Technology)
• Change reward structures for lecturing staff
• Change assessment and evaluation structures

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Available support and advice

• CEBE
• The Higher Education Academy
• National Council for Graduate Entrepreneurship
  (NCGE)
• others

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Resources Database

• http//www.cebe.heacademy.ac.uk/projects/enterpris
  e/Summary.php

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Resources Young Entrepreneurs Profiles
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Motivation CEBE award for lecturers

• 2004 Prize for teaching and learning for (Social)
  Entrepreneurship
• Winner (Urban Planning)
• Regeneration and Design for an Ex-mining
  community in Scotland
• Runner Up (Architecture)
• 2nd year students develop workshops for local
  organisations on how to improve their living and
  working environment.

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Conclusion

• Entrepreneurship thinking/behaviour will be
  important in the 21st century Graduates are
  expected not only to be job-seekers but also -
  and above all - to be job-creators.
• Entrepreneurship opportunities in BE exist
• Requires collaboration between Academia and
  Industry
• Graduateness means striking a balance
• Learning to know
• Learning to do
• Learning to be
• Learning to live with each other (Delors, 1996)

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• One becomes an entrepreneur not by birth but by
  education as well as by experience (Volkmann
  2004)