Solitaire Townsend

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Solitaire Townsend

• Futerra

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Green it like you mean it!

• Communicating solutions

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First they ignore you, then they laugh at you,
then they fight you then you win Mahatma
Gandhi
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Carbon dioxide levels over the last 60,000 years
Source University of Berne and National Oceanic
and Atmospheric Administration
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Methane clathrates Inter-generational
Equity Climate Change Levy Direct
Action Carbon Tax Vostok Ice Cores Carbon
Disclosure Project Eco-efficiency Emissions
Trading Global Warming Precautionary
Principle Key Performance Indicator Kyoto
Protocol Mitigation and Adaptation
Albedo Effect Triple Bottom
Line Factor 4 Hydrogen Fuel Cell
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How concerned are you about the impact of Climate
Change in the UK?
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Are you concerned about climate change?
May 2007 World Environment Review GMI
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• Going beyond the usual suspects

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• Blowing Away Myths
• Dont rely on concern about childrens future or
  human survival instincts

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• Blowing Away Myths
• Dont create fear without agency

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• Blowing Away Myths
• There is no rational man

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• The right message
• Balance language

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• Reaching people
• Remind remind remind

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• The right message
• were more worried by loss than gain

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• The right message
• Feedback is crucial

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The pleasure principle
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Thank you

• Solitaire Townsend
• www.futerra.co.uk