Content Management without a CMS

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Content Management without a CMS Mark Kerr
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Content Management
Wheres the need?
Content Management is about getting the right
content to the right place on the Web site at the
right time - but in the most economical and
reliable way possible.
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Content Management
Content Management makes collaboration easier,
enforces design standards and enhance
user-interface consistency and reduce confusion
and training costs. (Alertbox Nov 25, 2001)
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Content Management
Without any CM
Webmaster bottleneck good for consistency of
output, but bad for speed
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Content Management
Partial solution
Adoption of tools and some automated
workflow speed volume increases, but training
consistency implications
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Content Management
CM solution
Syndication globalisation of input combined
with CM toolkit or a CMS Multiple authors,
consistent output fit and ready for multiple
media
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Content Management
The Toolbox

• CSS XML
• Rules and regulations
• The eToolkit

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Content Management
Cascading Style Sheets

• Styles set/modified for whole site
• Defaults to standard settings
• Simpler HTML but greater consistency
• Separates content from appearance

XML XSL

• Also separates content from presentation
• Overcomes limitations of HTML
• few tags, limited features, multiple versions
• XML is a metalanguage
• Enables creation of your own tags

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Content Management
Setting Rules

• Stylesheets and specifications
• File naming protocols
• Document lifecycle settings
• METADATA requirements
• origin, expiry, ownership
• Delegated ownership
• Graphics libraries, colour charts

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Content Management The Toolkit
http//www.etoolkits.co.uk/econtent/
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Content Management The Toolkit
Collaborative Content

• Minutes to set up
• Seconds to update
• 12 to lose banner
• Instant collaborative output

Newsfeeds

• Instant topicality
• Trusted sources
• Consistent output

http//www.etoolkits.co.uk/econtent/
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Content Management The Toolkit
Interactive communities

• Group contributions
• The power of the archive
• Self managing system

Search Tools

• Translation, conversion
• Site sub-site search
• Multi-format indexing
• Keyword monitoring

http//www.etoolkits.co.uk/econtent/
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Content Management The Toolkit
Validation Link Check

• Validation for browsers
• Asset listing
• Instant sitemap

Accessibility

• Ensuring compliance
• Legal and ethical obligations
• Accessibility /// usability

http//www.etoolkits.co.uk/econtent/
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Content Management The Toolkit
Usability Design

• Error avoidance
• Customer satisfaction
• Peer group approval

Scripts for Everything

• Off-site hosting
• Minimal editing
• Added value to site
• Future integration to site

http//www.etoolkits.co.uk/econtent/
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Content Management
And finally . . . These may be a limited
substitute for a full CMS, but whilst youre
waiting for contracts, people, budgets and
infrastructure, the content can at least look
managed.
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Content Management
Mark Kerr kerrmw_at_sbu.ac.uk London
Aspect http//www.sbu.ac.uk/it-training eToolkits
http//www.etoolkits.co.uk/econtent/