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Redesigning Your Website

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TOWER HILL POMFRET FAIRFIELD COUNTRY DAY. Sample Redesigned ... Pomfret School. Kingswood-Oxford School (Webcasts & Student Blogs) New Hampton School (Recode) ... – PowerPoint PPT presentation

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Title: Redesigning Your Website


1
Redesigning Your Website
  • Will Redway Idea Guy
  • Matt Toy Realism Guy

2
Heres what weve learned from building a few
hundred websites
  • Front End Web Sites are too big
  • Schools dont commit enough to fresh content
  • The Web isnt fully integrated into a schools
    communication plan
  • Pretty web sites dont succeed on their own
  • The Public Web and the Private web dont talk to
    each other
  • Web sites decisions should be based on
    communication priorities not technology ones.
  • Great Content makes Great Web sites

3
Who is your site for?
WWW. YOURSCHOOL.ORG Designed to inform those
who dont know you well. (Prospective Parents
and Students) 20 or less of your site traffic
WWW. MY.SCHOOL.ORG Designed to deliver custom
content to those you know well 80 of site
traffic PORTAL AND GROUP SOFTWARE
4
Starting Points for Building a Good Web
  • Bite off only what you can chew
  • The leadership of the school has assessed the
    schools core communication goals and has made
    the web a priority to achieve them.
  • The School understands that the web is a
    communication device and that content decisions
    should be from the people who need to communicate
    with the web, not run it.
  • School has committed to the personnel resources
    to create quality content for core audiences
  • School has committed to continually improve the
    web by measuring its successes and failures.

5
Making Your Front End Web Site Smaller
  • Smaller is better? Thats not what I heard..
  • Need to reevaluate what goes on the front vs.
    what will be in the portal.
  • Resist the temptation to put it in both
    placesTOWER HILL POMFRET FAIRFIELD COUNTRY DAY

6
Sample Redesigned Site Navigation
  • Pre k -8
  • Pre k -12
  • 9-12
  • We have handouts

7
Ok. Now weve taken a few pounds off. Lets see
if we can tone the muscle
  • GOOD EXAMPLES OF REDESIGNS
  • Woodberry Forest
  • Gould Academy
  • Pomfret School
  • Kingswood-Oxford School (Webcasts Student
    Blogs)
  • New Hampton School (Recode)
  • Proctor Academy (HP/Admissions/Campus Map/Chucks
    Corner)

8
Filling the Portal
  • Take content off the front that used to be for
    parents and alums and put it in the portal.
  • Examples Tower Hill. Windward School, Fairfield
    Country Day, BC High

9
How Do I Begin?
  • Step 1 Upgrade to Podium
  • Step 2 Recode your existing site on Pagebuilder
    OR Redesign your site on Pagebuilder.
  • How do I know which ones for me?
  • Fill this out.

10
How Should I Do this?
  • Step 1
  • Podium Upgrade
  • WhippleHill will add Podium Portal and Content
    Management System to the existing school Site.
    This will not change the front end of the
    schools existing site, but will change the way
    in which the site content is managed. During
    this upgrade process a WhippleHill Project Lead
    will train Chestnut Hill users.
  • Cost 0
  • Time 4-6 weeks, we could begin October 1, 2007
  • Step 2
  • Option 1
  • Recode of Existing Site
  • WhippleHill will recode the existing Chestnut
    Hill site, with no significant design changes,
    onto Page Builder software allowing CHA complete
    control over site content.
  • Cost approximately 15,000
  • Time 8-12 weeks, unless there is a need to
    widen existing site, then add 2 weeks.


  • Option 2
  • Complete Redesign of Existing Site
  • Working with a WhippleHill Project Lead and
    Designer, CHA and WhippleHill will collaborate on
    a completely new website design using Podium and
    Page Builder tools.
  • Cost/Time Size and Scope of project to be
    outlined through a Scope of Work document.
    Similar projects generally fall into the
    22,000-27,500 range.

11
Tweak vs. Recode vs. Redesign
  • Do you think youd like to start from scratch or
    tweak what you have?
  • Are you on Podium?
  • Are you in/are you going to be in a branding
    exercise?
  • Is your leadership on board to use the portal to
    communicate with parents?

12
How much?
  • Upgrade to Podium 0
  • Recode your Existing Site to PageBuilder (No
    creative time/All prgramming time) 125 175
    hours _at_ 115 per hour
  • Redesign Your site from Scratch 200 hours
  • Cheap Yankee would tell you to start from
    scratch.
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