Kellogg Black Alumni Club Town Hall Meeting

1
Kellogg Black Alumni ClubTown Hall Meeting

• 20th Annual Black Management Association
  Conference
• April 21, 2007

2
Agenda

• Welcome and Introduction
• Year in Review
• Club Objectives and Challenges
• Committee Overview
• Membership
• Kellogg Relations
• Communication
• Regional Structure
• Additional Information and Next Steps

3
Year In Review

• Leadership team transition (Thanks, Cindy and
  Donnell!)
• Recipient, Special Interest Club of the Year
  Award
• Overall membership grew by 50
• Contributed documents for Best Practices alumni
  initiative

4
2007 KBAC Objectives

• Strengthen the current alumni network and
  continue to develop ways to further connect our
  BMA family
• Build a nationwide imprint
• Enhance our presence on Kelloggs campus
• Further develop our relationships with other
  alumni organizations (i.e., KACC, GSB Black
  Alumni Association, etc.,)

5
Key Challenges

• Geographically fragmented alumni base
• Limited committee resources
• Time allocation
• Communication

6
Committee Overview
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MembershipThane Gauthier, Membership Director

• Role Overview
• Build the KBAC membership through various
  regional and nationwide initiatives and ensure
  the accuracy of current information
• 2007 Goals
• Introduction of class captain position
• Find Your Classmate membership drive
• Encourage regional membership drives via
  programming
• Increase membership by 50 individuals, including
  the immediate conversion of the 2007 class

8
MembershipThane Gauthier, Membership Director

• Year-to-Date Accomplishments
• Continued to encourage club enrollment through
  both general and targeted communications
• Kellogg World entries
• Email newsletter
• Word-of-mouth
• Immediate conversion of graduating class
• Regional committee membership events
• Open Forum Questions
• What are the best ways to connect with alums who
  graduated from Kellogg 10 years?

9
Kellogg RelationsNatasha Davidson, Kellogg
Relations Director

• Role Overview
• Serve as the liaison between KBAC and various
  Kellogg constituents, including Admissions, BMA
  and Alumni Relations
• 2007 Goals
• Further develop relationships with the Minority
  Admissions Director
• Develop and align club objectives with Kellogg
  Alumni Relations
• Assist in establishing alumni involvement for BMA
  programming
• Strengthen relationships with other Kellogg
  alumni clubs

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Kellogg RelationsNatasha Davidson, Kellogg
Relations Director

• Year-to-Date Accomplishments
• Communicated and participated in several
  information and yield receptions
• Attended club leaders conference coordinated by
  the alumni office
• Open Forum Questions
• What kind of support should we seek from the
  alumni office?
• What should our role be as alums in the process
  of recruiting?
• What can we do to enhance our relationship with
  the Black Management Association and current
  students?

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CommunicationsJemila Bello, Communications
Director

• Role Overview
• Responsible for the development and management of
  all marketing and communication strategies for
  the KBAC, including both internal club
  communications and external public relations
• 2007 Goals
• Broaden the clubs capacity to inform key
  stakeholders of national and regional news
• Increase visibility among Alumni Community,
  Prospective/Current Kellogg Students and School
  Administration
• Create two-way dialogue between KBAC leadership
  and the broader member base

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CommunicationsJemila Bello, Communications
Director

• Year-to-Date Accomplishments
• First tri-annual newsletter distributed this past
  February
• Enhancements made to website with additional
  changes forthcoming
• Skeleton of mentorship program created will
  begin recruiting alums to participate
• Open Forum Questions
• What information would you like to see included
  in the tri-annual newsletter?
• What enhancements can we make to the website that
  would increase your usage?
• How can we encourage participation in the new
  KBAC mentorship program?
• Are there any other communication efforts or
  channels we should be using?

13
Regional Alignment
AK
WA
ME
VT
ND
MT
NH
MN
MA
NY
OR
WI
ID
SD
MI
RI
WY
PA
CT
NJ
IA
NE
OH
DE
IN
NV
IL
MD
UT
WV
VA
CO
DC
KS
CA
MO
KY
NC
TN
OK
SC
NM
AZ
AR
GA
MS
AL
HI
TX
LA
FL
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Regional StructureRodneyse Bichotte, Northeast
Region Director

• Role Overview
• Responsible for the development and management of
  all regional activities that are in line with
  KBAC Mission and Goals.
• 2007 Goals
• Networking/Social events in each of our major
  cities (2-3 in New York and Chicago)
• Minority information sessions per year for key
  recruitment centers in conjunction with the
  Alumni and Admissions Offices (1-2 per city)
• Summer in the City events (2-4)
• Continue to develop a regional presence in
  less-populated markets
• General meetings and other activities as needed

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Regional StructureRodneyse Bichotte, Northeast
Region Director

• Past Year Accomplishments
• North East Region Summer in the City, Soul
  Brunch, Alumni meeting with Admissions
• Midwest Region Kellogg and NU Law Reception
• All Regions Minority Information Sessions and
  Admitted Student Receptions
• Open Forum Questions
• How do we structure the regions and activities to
  reach alums not in Chicago or New York?
• What areas do you want to see further developed
  in the regions?
• How can we encourage participation at the
  regional level?

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Leadership Opportunities

• We need to engage more alumni around the country
  to elevate our organization
• Leadership roles within the organization allow
  you to stay connected and allow us to accomplish
  more as a group
• Roles are not limited to those covered here
• Please contact the leadership team if you are
  interested

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Board of Advisors

• Structure
• 6 active alums
• Diverse with respect to graduation year,
  industry, and geography
• Responsibilities
• Provide insight into ways in which the KBAC can
  provide value-added services to alumni spanning
  across different classes, locations, etc.
• Annual review of past events and upcoming
  programming
• Secondary role as communication conduit to all
  past BMA classes
• Assistance with long-term goal-setting and
  planning based on experience

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Regional Positions

• Regional Director (Midwest, Southwest, Southeast,
  West)
• Develop strategic direction and coordinate region
  activities
• Interface with leadership team on any national
  directives
• Regional Communication Chair
• Provide local marketing and communications of all
  events and news updates
• Maintain a communication system which allows free
  communication within and across regions
• Coordinate with the KBAC Communication Chair on
  all communication within the region
• Regional Social Chair
• Plan and manage networking events including
  venues
• Document events through photos, brief write-ups,
  etc.
• Regional Membership Chair
• Maintain database for local region and develop
  strategies to drive membership
• Develop mentoring strategies for alums and
  current BMA students
• Coordinate with the KBAC Membership Chair on all
  membership initiatives
• Regional Admissions Relations Chair
• Partner with admissions office on planned events
  and issues concerning BMA admits
• Coordinate minority info sessions and admissions
  receptions
• Coordinate with the KBAC Relations Chair on all
  activities

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Leadership Team Contact Information

• Jabari DeRon, Co-Chair
• jderon2005_at_kellogg.northwestern.edu
• Clayton Virgil, Co-Chair
• cvirgil2006_at_kellogg.northwestern.edu
• Jemila Bello, Communications Director
• jbello2006_at_kellogg.northwestern.edu
• Rodneyse Bichotte, Northeast Regional Director
• r_bichotte_at_yahoo.com
• Natasha Davidson, Kellogg Relations Director
• ndavidson2006_at_kellogg.northwestern.edu
• Thane Gauthier, Membership Director
• thane_at_focalpointmanagement.com

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Upcoming Events and Next Steps

• What were working on
• Networking events with other alumni groups
• Summer in the City events
• Newsletters (June and October) and an updated
  website
• Holiday celebration
• What we need from you
• Continue to promote Kellogg to exceptional
  minority candidates
• Support all KBAC and Kellogg initiatives in your
  regions
• Join the club and encourage your classmates and
  peers to do the same
• GET INVOLVED!
• Go to kelloggalumni.northwestern.edu/affinity/bma

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Thank you for attending the Town Hall Meeting and
enjoy the 20th Annual BMA Conference!