ONLINE BUSINESS 1:45 PM - 2:45 PM

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ONLINE BUSINESS145 PM - 245 PM

• Presented by
• Mashnoon Ahmed
• Narmin Kermally
• Shama Hyder
• Hunaid Hakam (Moderator)

2
Introduction
Hunaid
PanelistsMashnoom Ahmed President CEO Net
Brands Narmin Kermally Owner
MyChildBook.com Shama Hyder Founder and
Online Marketing Expert. Moderator Hunaid
Hakam Founder CEO American Health Care Academy

3
Three Quick Questions
Hunaid

• How many of you already have a website?
• 2) How many of you looking to create website for
  existing business?
• 3) How many wanting a website for new business?

4
Informative
Narmeen
E-Commerce
Understand Requirements
Understand Requirements
Domain Name
Domain Name
Website Design
Website Design / Shop Cart
Selecting a Host
Selecting a Host
Putting it Together
Putting it Together
Marketing
Marketing
Search Engine Optimization
Search Engine Optimization
Support
Support
Operations
Operations
5
Informative
Narmeen
E-Commerce
Understand Requirements
Understand Requirements

• Type of Business
• Purpose of Website
• Information Presented
• Target Market

• Type of Business
• Type of Products
• Information Presented
• Target Market
• Niche Product
• Competition
• Cost Benefit Analysis

6
WEBSITE Domainwww.godaddy.com
Mashnoon
USER
WEBSITEHOSTwww.1and1.comwww.godaddy.com
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Informative
Mashnoom
E-Commerce
Domain Name
Domain Name
Domain Name Website Address
Domain Name Website Address
Selecting Domain
Selecting Domain

• Keep it simple
• Easy to remember

• Keep it simple
• Easy to remember

Purchasing Domain
Purchasing Domain

• Go to GoDaddy.com
• Preferred Domains
• Regular Domain

• Go to GoDaddy.com
• Via Shopping Cart Website ex
  http//www.3dcart.com/

Pointing Domain to Host
Pointing Domain to Host

• NameServers (DNS)
• A-Record (IP Address)

• NameServers (DNS)
• A-Record (IP Address)

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Informative
Mashnoom
E-Commerce
Selecting a Host
Selecting a Host
Host Computer Website Stored
Select Host Based on Shopping cart.
Windows ASP (active server pages)Need Database
(Mysql)
Host Price 10 - 1,000
Host Type Shared Vs Dedicated
Linux PHP (Hypertext Preprocessor)Need Database
(Mysql)

• Resources
• www.BlueHost.com
• www.1and1.com
• www.hostgator.com
• www.theplanet.com
• www.speakeasy.com

You can also select a company that hosts the
shopping cart for you.
Examplewww.3dcarts.comwww.volusion.comwww.merc
handizer.com
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Mashnoom
E-Commerce
Shopping Cart

• Linux Based Shopping Carts
• X-cart.com (170)
• oscommerce.com (Free)

• Windows Based Shopping Carts
• VPASP (245 and up)
• Comersus.com (Free)

AND MANY MORE

• INSTALLATION Carts can be installed by the
  following
• Vendors Shopping Cart Vendor
• Web designers Web Designers that you may find
  online
• Support Hire a professional. (Will discuss
  later)

PAYMENT GATEWAYS You need a third-party vendor
to process the credit cards and deposit money in
your bank account.
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Mashnoom
E-Commerce
Shopping Cart Display
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Informative
Shama/Mashnoom
E-Commerce
Website Design
Website Design
Selecting Design
Selecting Design

• Keep it simple
• Keep it Clean
• Find Competitive Advantage

• Keep it simple
• Keep it Clean

Creating the Design

1. Custom Design
2. Select a Template

Creating the Design
Depends on the Shopping cart you select
Example www.templatemonster.comwww.freewebsitete
mplates.com

1. Custom Design
2. Select a Template

3. Combination of both
3. Combination of both
Shopping carts come with a default template.
Vendors also design templates.
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Informative
Hunaid
E-Commerce
Putting it Together
Putting it Together

1. Purchase Domain
2. Select Shopping Cart
3. Select Host
4. Point Domain to Host
5. Install Shopping Cart
6. Implement Design
7. Insert Information

1. Purchase Domain
2. Select Host
3. Point Domain to Host
4. Implement Design
5. Insert Information
6. Upload Website to Host.

This is High-Level and basic information. You
will need to do a lot more research before
completing these steps.
13
Hunaid

• NOW YOUR WEBSITE IS WORKING
• HOW DO YOU GET VISITORS ON YOUR WEBSITE?

14
Shama
Marketing
There are Many ways you can market your website

1. Search Engine Optimization (SEO)
2. Pay Per Clicks (PPC)
3. Banner Advertisements

15
Shama
PAY PER CLICK
ORGANIC LISTINGFREE
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Shama
Search Engine Optimization
Search engine optimization (SEO) is the process
of improving the volume and quality of traffic to
a web site from search engines via "natural"
("organic" or "algorithmic") search results

• Page Rank
• SEO Strategies
• OFF-Page SEO
• Link Building
• Directories
• Blogs
• Forums
• Articles
• ON-Page SEO
• SEO Companies

• Research The Following
• White hat versus black hat
• Getting indexed
• Google Webmaster tools

17
Shama
Getting Support
There are many resources in the market now days!
Marketplace where people who need support can
find professionals

• www.rentacoder.com
• www.getafreelancer.com
• www.scriptlance.com

Create a project on the websites listed above and
then professionals bid on your project from all
over the world.

• Marketing Company
• SEO Organization
• Web design Companies

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Narmeen
Operations

• Customer Support
• 1-800 Numbers
• Email Management
• Live Chat
• Product Management
• Shipping
• Refunds
• Insurance
• Office

19
Narmeen
PANEL DISCUSSION
Backup If questions are not raised, we will talk
about how we got into the online market. Starting
Narmeen.