Welcome! Please standby.

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Welcome! Please standby. The
CareerBuilder/Experience Webinar
RECRUITMENT MEDIA DRIVING HIGH-IMPACT
RECRUITING IN THE COLLEGE MARKET!
is scheduled to begin at 300 pm Eastern - June
21, 2007
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Today's Presenter

• Founded Experience in 1996 and has grown the
  company into a leader in online career services
  for student and alumni job seekers.
• Experience is the worlds largest college
  recruiting network, including
• 3.4 million registered candidates
• 3,800 universities
• 150,000 employers

Presented By Jennifer Floren Founder CEO,
Experience, Inc.
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RECRUITMENT MEDIA DRIVING HIGH-IMPACT
RECRUITING IN THE COLLEGE MARKET!

• Presented By Jennifer Floren
• Founder CEO, Experience, Inc.
• In conjunction with CareerBuilder.com

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Experience Audience Demographics

• eMail Opt-ins
• 750,000

• Top 5 Degrees
• BA
• BS
• Bachelor Business Admin
• MBA
• Master of Science

• Candidate Status
• 53 Students
• 47 Alumni

• Major
• Business
• Computer Science/MIS
• Business Finance
• Business Accounting
• Communications/Media

• Gender
• 46 Male
• 54 Female

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Sample of Experience Universities
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What to Know About The Next Generation of Hires

• They are called Millennials and there are
  approximately 80 million of them in the US - the
  largest generation since Baby Boomers
• They are considered to be the most narcissistic
  and altruistic generation ever
• They were raised to live by the mantra I am a
  special person"

• They are civic-minded and focused on helping
  those in need
• Although nearly 75 of college freshmen reported
  that it was important to be very well-off
  financially its not just for the sake of money
  as 45 of this generation feels its very
  important to develop a meaningful philosophy of
  life

Source University of California at Los Angeles
study
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Candidates Plans and Perceptions Its Not
What You May Think

• College students are evaluating job offers based
  on these top criteria
• Fit with their skills (73)
• Company reputation and ethics (70)
• Career advancement opportunities (70)
• Location (66)
• Professional development/training (66)
• 84 will choose an internship or full-time job
  based on the quality of the opportunity versus
  the brand recognition of the company
• 54 dont care about the size of the company they
  work for where as 15 prefer a small company, 21
  prefer medium-sized and 11 want to work for a
  large company
• 32 think companies like Starbucks and Microsoft
  offer more job security but 18 think companies
  like Starbucks and Microsoft are too big and that
  their job application would get lost

Sources Experience, Inc., Boston, MA 2007
Student Employment Survey
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General Employment Data Todays Market is
Strong!

• Unemployment rate fell to 4.5 in February 2007
• Entry-level employers are increasing their hiring
  by 7.3 in 2007
• 63 of employers reporting definite plans to hire
• Hiring activity is expected to remain strongest
  in the South and West in 2007

Sources US Dept of Labor, Experience/MSU
Collegiate Employment Research Institute 2006
survey, employment survey by Manpower,
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Because the Employment Outlook is BrightYou Need
To Get Even More Creative To Recruit the Best and
Brightest College-Educated Talent!
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What is Online Recruitment Media?

• Marketing tools that brand your career
  opportunities to prospective hires in a
  personalized and meaningful way to drive optimal
  recruitment results.
• Recruitment media tools include
• Targeted eMail
• Sponsored eNewsletters
• Employer spotlights
• Sponsored web content
• Experiential programs

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Why Do You Need It?

• Because 92 of college students reported that
  they will look for an internship or full time job
  in the coming year -- College recruiting
  entry-level candidates is NOT seasonal
• Because 43 spend more than 10 hours online a
  week
• Because 75 spend less than 2 hours a week
  reading magazines
• Because 67 spend less than 2 hours a week
  reading newspapers
• Because its flexible and cost efficient -- reach
  as many or as few candidates you want
• You cant go to every campus in person but YOU
  SHOULD reach every college campus with your
  opportunities

Sources Experience, Inc., Boston, MA 2006 Media
Perception survey and 2007 Student Employment
Survey
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What it Looks Like Targeted Email
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What it Looks Like eNewsletter
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What it Looks Like Experiential
Programs-Defining Moments
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What it Looks Like Experiential Programs-Job
Shadows
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What it Looks Like Sponsored Web Content
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Benefits of Online Recruitment Media

• More efficient recruitment
• Broad or targeted recruitment its your choice
• Make your on-campus recruitment all campus
  recruitment
• Cost effective way to reach a much larger talent
  pool
• Reach passive and active candidates
• Present your career opportunities in an
  environment where they can be shared/forwarded to
  other talented candidates

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Case Study Targeted eMail
Challenge Getting college-educated candidates to
consider working Sprint while in school and
specifically through the holidays Solution
63,000 targeted emails went to candidates in
colleges in the southern United States. The
emails pitched part time jobs for holiday cash as
well as tuition reimbursement programs as a way
to drive college-educated candidates to apply for
part time positions while they were in school so
they could experience first hand a career at
Sprint. Results Sprint received more than 4,000
applications from college-educated candidates in
3 days
                                                                                                                                                                                                                  
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Case Study Exclusive ExperienceAn Event For
One Shared with Many
Challenge Compass Group brands serve food to
everyone from fans at sporting events to Oscar
winners. They wanted to reach the best culinary
and hospitality majors in the US to showcase
their brand and career opportunities. Solution
An in-person on camera interview with Chris
Ashcroft, Executive VP of HR. Targeted emails
were sent to more than 300,000 students inviting
them to apply. Results An Event for One-An
Experience for Many! Thousands of applicants,
tremendous brand exposure to students around the
country and great interview by Meghan, a senior
from Johnson Whales. Chris was so impressed
with Meghans enthusiasm and professionalism he
hired her!

Compass Group brands serve food to everyone from fans at sporting events to Oscar winners and Megan of Johnson Wales is dying to know how to get her foot in the door! Listen to the advice she received from Chris Ashcroft, Exec. VP of HR at Compass.Watch Video
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Things to Remember for High Impact College
Recruiting

• The majority of college juniors and seniors will
  be looking for an internship or full-time job in
  the next 12 months -- college recruitment is not
  seasonal!
• College-educated candidates are more concerned
  with the quality of the opportunity than the
  company name.
• College students are online you should be too.
• Its critical to message about the quality career
  paths you offer in the context of your brand
  message not the other way around.
• Experiential programs that involve current
  employees puts a face and a personality to the
  organization. They make your company more
  enticing and memorable as a prospective employer.

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Questions? Please press 1 on your telephone
keypad

• To view our Defining Moments Videos and Job
  Shadows Blogs visit http//exclusive.experience.co
  m
• Please contact your CareerBuilder.com sales
  representative to explore specific college
  recruiting opportunities
• For general college recruiting information,
  please contact
• Erin Murphy at emurphy_at_experience.com