Developing Master Planned Communities

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• Developing Master Planned Communities

CURT NOLAND
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• San Elijo Hills
• Otay Property
• Madera
• Looking at Others

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San Elijo Hills Aerial View

• 1,920 acre master planned community located in
  the southwest corner of City of San Marcos in
  coastal N. County San Diego County.
• 6.5 miles inland from the Pacific Ocean.
• Community is framed on the North by Cerro de las
  Posas/Double Peak ridge, by a series of hills
  along the southerly edge.

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San Elijo Hills - Overview

• Market Research to understand the buyer
• Meet the needs of residents within the community.
• - schools
• - O/S trails
• - variety of housing types.
• - town center

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San Elijo Hills Town Center

• Initial problem big intersection / 2 projects.
• 45 MPH design speed.

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San Elijo Hills Town Center
Solved by Calthorpe with Couplet

• Now faster through the Town Center with lower
  speed.

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San Elijo Hills 3 Things Retailers Want

• Shape of L
• Visibility to Street
• Parking Field

• Did not want standard suburban strip center.
• Accomplished in traditional form.

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San Elijo Hills - Architecture

• Urban Design

• Porches, Garage De-emphasis, Narrow Streets
• Emulate neighborhoods of 20s 30s

• Individual landscape by homeowners