Creating a Culture of Philanthropy

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Creating a Culture of Philanthropy

• Jill A. Pranger, ACFRE
• Pranger Philanthropic
• AFP Low Country Summer Institute
• 22 June 2009
• Charleston, South Carolina

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AKA

• Turning Today Thinking
• into
• Tomorrow Dollars

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• If you want to build a ship, dont herd people
  together to collect wood and dont assign them
  tasks and work, but rather teach them to long for
  the endless immensity of the sea.
• Antoine de Saint-Exupery

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Creating a Culture

• 1. Why is it important?
• 2. What does it look like?
• 3. It starts with you
• 4. Others have roles, as well
• 5. Pulling it all together

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Culture of Philanthropy

• Why does it matter?
• Who cares?
• What difference does it make?

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Critical because

• To best serve your
• clients/patients/students

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• How do you define
• Culture of Philanthropy??

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• Perplexity is the beginning of knowledge.
• Kahlil Gibran

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Culture of Philanthropy

• What is it?
• Have you ever seen it?
• Have you ever experienced it?
• What does it look like?
• What does it feel like?

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• This I believe

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• Understanding your personal philosophy about
  raising charitable gifts is critical to
  establishing a culture of philanthropy in your
  organization.

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Your Philosophy

• ? Who do you tell?
• ? What do you say?
• ? How often do you say it?
• ? What do they say?

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• The mediocre teacher tells.
• The good teacher explains.
• The superior teacher demonstrates.
• The great teacher inspires.
• William Arthur Ward

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It takes a village

• The Board
• The CEO/ED
• The DoD
• Staff
• Volunteer Committees

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• My play was a complete success.  The audience was
  a failure.
• Ashleigh Brilliant

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First and foremost

• Find out why
• they dont participate

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• Until you know the objections,
• you cant overcome them

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Others

• Do they really know what they are supposed to be
  doing?
• Or do you just assume they know?

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Staff -- ask yourself

• 1. Do my Board members know what we do?
• 2. Do my Board members know our mission?
• 3. Can my Board members talk about s 1 and 2?

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When was the last time I

• 4. enabled them to learn first- hand what we
  do?
• 5. gave them an opportunity to figure out what
  to say?
• 6. helped Board members practice?

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Role of Board

• Believer -- knows why organization makes a
  difference
• Supporter -- makes meaningful gift
• Planner -- participates in strategic planning

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Role of Board (2)

• Promoter -- promotes organization
• Helper -- shares information, makes connections
• Campaigner -- talks with specific individuals
  about specific projects
• Requester -- asks for gift

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Role of CEO

• Organizational Vision
• Strategic planning
• Identify financial needs
• Mission / Money
• Engage leadership volunteers

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Role of CEO (2)

• Pursue relationships
• Model the behavior
• Know / adhere to Code of Ethics
• Tell DoD what to do
• Do what DoD tells you to do

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Role of DoD

• Plan -- short- and long-term
• Take responsibility for inputs
• Be a cheerleader
• Model the behavior

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Role of DoD (2)

• Engage staff
• Encourage staffs passion
• Provide resources to others
• Provide opportunities

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Role of DoD (3)

• Relationships with all volunteers
• Know / adhere to Code of Ethics
• Tell CEO what to do
• Do what CEO tells you to do

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Role of Staff

• Development Dept. profit center
• Development Dept. works differently
• Embrace your passion / talk about work
• Participate in events and activities
• Make an annual gift

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Development Committee

• Draft case for support
• Review gifts received
• Involvement -- giving opportunities
• Involvement -- prospective donors
• Review marketing materials

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Development Cmte. (2)

• Encourage Board in its roles
• DoDs voice on the Board
• Financially support organization
• Know / adhere to Code of Ethics

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Marketing/Communic. Cmte

• Annual communication plan
• Promote throughout community
• Review case for support
• Donor recognition program
• Financially support organization

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Finance Committee

• Stewardship
• Review gifts received
• Financially support organization

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Executive Committee

• Development on-going priority
• Accept AFP Code of Ethics
• Financially support organization

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• Fast Ripe, Fast Rotten.
• Japanese Proverb

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Putting it all together

• ? Time
• ? Work
• ? Patience
• ? Humor
• ? Enthusiasm
• ? Belief

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• Smooth seas do not skillful sailors make.
• African Proverb

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When the Going is Rough

• Think about
• ? those you serve,
• ? your passion,
• ? why the organization exists

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Finally

• Know your own philosophy
• Share your own philosophy
• It takes a village
• Persevere
• Remember the people

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• A leaders role is to raise peoples aspirations
  for what they can become
• and to release their energies so they will try to
  get there.
• David Gergen

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Creating a Culture of Philanthropy

• Jill A. Pranger, ACFRE
• 1157 Hidden Valley Trail
• Webster, New York 14580-9133
• 585-747-5026
• jill_at_prangerphilanthropic.com
• www.prangerphilanthropic.com