Developing interactiveaudio entertainment in the bazaar

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Developing interactive audio entertainment in the
bazaar

• Claude Florin
• Strategic marketing manager
• Opencall Business Unit
• claude.florin_at_hp.com
• 41 78 844 12 59
• Mobile Monday, Helsinki, August 4th , 2003

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Mobile audio entertainment
enjoy more by adding
audio/ voice entertainment experiences to life
Connected to contentaudio you choosefrom
artists or personal
Better togethervoice and games so you simply
enjoy the experience
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voice / audio entertainment
Better together
movies, TV, music...
media servers and networks
branded content
Play and displaysdevices
Connected to content
development focus
personal content
audio-photo-video capture
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Voice / audio entertainment examples

• Connected to content
• Ring-back and polyphonic ring tones
• Interactive radio musical downloads / recognition
• Karaoke
• SportMusic events and portal
• TV competition and reality show events
• Better together
• On-demand dating, chatting, meetings, fun
• Games with voice effects/avatars
• Community portals Shared Audio albums
• Fun card - sound/music clip, mms picture

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Connected to content

• Ring tones (HMM Software)
• Karaoke (Pipebeach)
• Music Chat (Fun2Phone)
• MMS (Uniqminds, Speech Design)
• Website (Frantic Media)
• Content management (Profium)
• Games J2ME (Sumea)
• Video Streaming (Oplayo)
• Mobile calendar (Codetoys, Yomi)

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Connected to audio content

• SMS 2 music concept
• Select a music on IVR.
• Send an SMS to any fixed /mobile line number
• SMS is converted to speech and read
• Pre-selected music clip is played before or
  after the voice
• Ring-back tone concept
• Personalized music or voice recordings ring-back
  selected on IVR or web
• Tone is played before communication instead of
  standard ITU tones

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Better together
HI ! I am Laetitia
34 902 108 008
HTTP
ASR
web
www.telefonicaonline.com/nuevosmundos
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Better together
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Audio entertainment development process
design and usability testing
content
quality and time to market deployment guidelines
cooperativedevelopment
design
commercial launch
promotion
Bazaar
feasibility study
monitor customer experience
real user trials play back
OpenCall shared VoiceXML infrastructure
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Deployment architecture
MultiUser games
Connected to Content
Karaoke.
Community voice portal
Better Together
Voice mail
RingBack tone
MusicMMS
TVevents
SMS
SMS voice chat
Provisioning
RT-Billing
VXML/SALT MediaController
Contentstorage
Device control Clients
Media conversionand streaming
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OpenCall media platform architecture
Open applicationdevelopment environments
Game control
Call control
Content play
Opencomputingplatforms Intel, HP
Software digital signal processing
Redhat 7.3
Network connectivity
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OpenCall entertainment program
Phase 1
Phase 2
Phase 3
Phase 4
Phase 5
Planning
Invite Helsinki, Bangkok, Cupertino  
Promotion ITU Telecom World
Promotion Software Universe
Design Mobile Bazaar USA
October
Q1 FY 04
July
August
September

• Product launch OCMP linux

• Partnerinvitations
• Development interest and plans

• Bay area, Sep 17-18
• Demoset-up

• Geneva Oct 12 2003
• Service providerspresentations

• Hamburg, November 12-14
• Service providersworkshops

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Mobile-bazaar events  

• Bazaar Camp, Bay area, USA, September 17-18
• VoiceXML expert and a hosting service provider to
  test on-line demonstration in a real network
• OpenCall OCMP developer consultants will assist
  on Java and Eclipse environment
• Design consultants, with experience in gaming and
  entertainment will help you improve the overall
  concept
• ITU Telecom World Telecom World , Geneva,
  Switzerland, October 12-18  
• Exhibition of the coolest, innovative mobile
  solutions from HP Bazaar partners around the
  world
• Energizing drive of customers to the Bazaar
  Castle in a fleet of Porsche
• Presentations at HP Theater Friday, October 17 to
  introduce your voice/audio entertainment
  e-services
• HP Software Universe, Hamburg, Germany,
  November 12th-14th 2003
• Voice entertainment marketing and demonstration
  at HP's largest European software event
• Executive management keynotes, business tracks

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• Claude Florin
• claude.florin_at_hp.com
• 41 78 844 12 59
• Peter Vesterbacka
• peter.vesterbacka_at_hp.com
• 358 50 555 2682