Are you a Blogger?

1
(No Transcript)
2
conducted By Rebecca McKinnon on journslists who
cover news in China. 90 follow blogs.
3
Blogging 101

• Anne Pokrifka
• Pokrifka Public Relations
• www.PittsburghPublicRelations.com

4
Questions to be answered

• What is a blog?
• How can I create one?
• What do I do with it?
• How can it help my company?

5
What is a Blog?

• A way for individuals to publish material on the
  internet for everybody to read.
• Free
• Word of Mouth on Steroids
• Blogger

6
(No Transcript)
7
Step 1 How to I find them?

• Google
• Technorati
• Daypop
• Popdex

8
Step 2 Creating Your Own

1. Have a clear purpose
2. Research other blogs
3. Go to www.blogger.com
4. Create a content strategy

9
(No Transcript)
10
(No Transcript)
11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14
Step 3 Market Your Blog

• Add URL to email signature
• Submit to blog search engines
• Ping for each new post
• Use trackbacks and tags
• Include a growing blogroll
• Participate in other blogs
• Allow RSS subscriptions

15
Step 4 Keeping Track

• RSS (Really Simple Syndication)
• Bloglines
• Newsgator
• Google Reader
• Google Alerts

16
(No Transcript)
17
(No Transcript)
18
(No Transcript)
19
Some Stats

• Over ½ of the marketers will have blogs
• 60 of marketers are using social networks
• 1.4 blogs created every second

20
How can it help my company?

• Business Blog Case Study
• Stonyfield Farm of Londenderry, NH has a number
  of blogs and the data to prove it's a good
  idea.Rick Bruner's interview with chief blog
  person, Christine Halvorson, brings out some
  interesting data about business blogging and its
  rewards."Our company has experienced phenomenal
  growth, and we have a certain "personality" in
  the world--we care about the environment about
  healthy food about supporting family farms. 
  With growth, we fear losing touch with what is a
  very loyal and committed customer base, and so
  our CEO, Gary Hirshberg, saw the blogs as a way
  to continue to personalize our relationship with
  our customers." Christine Halvorson, Stonyfield
  Farms

21
Questions
22
Whats Next?

• Podcasting and Webcasting
• (Think YouTube)