Beverage Carton Sustainability position

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Beverage Carton Sustainability position

• Elopak

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Elopak is taking the environmental challenges
seriously.Elopak and CO2 reductions and our
cooperation with WWF.

• 15 reduction in CO2 emission from 2008 to 2011.
• Production
• Internal processes
• Innovation/new products

• Long-term relationship with WWF on
• Forestry
• Bio diversity
• Climate change
• Education employees
• Cooperation with customers

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PET, bio plastics and beverage cartons with
respect to global warming
Figures taken from the WRAP report (still not
published). Comparisons of different packages for
the English market . Kg CO2 per unit. PLA is a
bio-plastic made from sugar or corn.
Assumptions 30 mill units ½ liter packs per
year. Entire life cycle og both product and
package (fresh juice).
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CO2 emissions in comparison to PET
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The value chain of cartons
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2 trends hitting us now

• There are two major trends
• CO2 consciousness
• The customers want to have CO2 calculations of
  the package (Walmart, Tesco, Sainsbury, .)
• CO2 ranking, CO2 being a part of corporate
  decision making prosess
• Label the pack with CO2 information (EU,
  retailers, brand-owners)
• CO2 tax on packaging, where The Netherlands where
  the first country to implement
• Forest certification
• The customer want to have confidence in the
  origin of the packaging material

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Retailers are setting an environmental agenda
Wal-Mart scorecard

• Retailers want to be green as their customers
  care about the environment.
• Retailers are pushing suppliers for more
  environmentally friendly packages.
• All products and packs will have to have some
  environmental or historical information.
  Labelling and traceability creates hard work for
  brand owners
• Score cards under way. Example from Wal-Mart
• Based on US models. Not according to EU goals.
• Complicated and time consuming system. But will
  work in some modified form for retailers.
• Might give advantages for Elopak, but the system
  is not standardized and can give surprises for
  all packaging suppliers