Sponsorship

1
1. Brand Building and Brand Extension INSIDE
CHIP The Community Club Revenue Model

• Sponsorship
• Merchandising
• Community Building
• Market Research
• Promotion tool CHIP Media

2
1. Brand Building and Brand Extension
International Expenditure in all Important
Countries in Eastern and Southern Europe

• Timeline
• 1978 Germany
• 1984 Italy
• 1989 Hungary
• 1991 Czech Republic
• 1991 Romania
• 1993 Poland
• 1994 Greece
• 1996 Turkey
• 1996 Ukraine
• 2001 Russia
• 2003 Netherlands

3
1. Brand Building and Brand Extension
International Expenditure in the growing markets
in Asia

• Timeline
• 1997 Indonesia
• 2000 China
• 2000 Singapore
• 2000 Malaysia
• 2002 Thailand
• ? CHIP is present as market and opinion leader in
  16 countries within Europe and Asia, reaching
  around 3.5 Million readers, with an issue on
  average.